BEER, SUDS & WATT EVER NEXT  GREEN BY ANY OTHER NAME Christopher Zinn DIRECTOR COMMS & CAMPAIGNS
CHOICE SPEARHEAD CAMPAIGNS  <ul><li>SUSTAINABLE CHOICES </li></ul><ul><ul><li>FAIRNESS IN SUPERMARKETS </li></ul></ul><ul>...
Greenwash supermarket cover story
Meaningless image which might just sell greenpower
LG Fridge which generated  heat
Food Endorsement Schemes
Greenwash on grey water ?
Big Beer little footprint <ul><li>More froth on carbon </li></ul>
As endorsed by the  <ul><li>Rich Rich Chicken Shop </li></ul><ul><li>Seoul South Korea </li></ul>
BEER, SUDS & WATT EVER NEXT  www.choice.com.au/greenwatch
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Christopher Zin, CHOICE - Presentation from the National Green Brands Forum, 17th June 2010 Melbourne

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This presentation from Director of Campaigns and Communications at CHOICE looks at how far green brands have come over the last two years and how CHOICE continues to hold greenwash claims to account.

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Christopher Zin, CHOICE - Presentation from the National Green Brands Forum, 17th June 2010 Melbourne

  1. 1. BEER, SUDS & WATT EVER NEXT GREEN BY ANY OTHER NAME Christopher Zinn DIRECTOR COMMS & CAMPAIGNS
  2. 2. CHOICE SPEARHEAD CAMPAIGNS <ul><li>SUSTAINABLE CHOICES </li></ul><ul><ul><li>FAIRNESS IN SUPERMARKETS </li></ul></ul><ul><ul><ul><li>COMPETITION IN BANKING </li></ul></ul></ul>
  3. 3. Greenwash supermarket cover story
  4. 4. Meaningless image which might just sell greenpower
  5. 5. LG Fridge which generated heat
  6. 6. Food Endorsement Schemes
  7. 7. Greenwash on grey water ?
  8. 8. Big Beer little footprint <ul><li>More froth on carbon </li></ul>
  9. 9. As endorsed by the <ul><li>Rich Rich Chicken Shop </li></ul><ul><li>Seoul South Korea </li></ul>
  10. 10. BEER, SUDS & WATT EVER NEXT www.choice.com.au/greenwatch

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