Where we started and what we have become
Founder: Andrew Ward
The idea all started back in 2001 when Andrew thought of giving a
‘shoeshine and back rub in cafes‘ to earn some extra cash.
The logistical issues of shoe polish and massaging people in
business shirts soon became apparent and this idea was replaced
with the social format of massaging people in bars and clubs where
uniquely they paid what they felt it was worth.
"Angels were giving 5-minute neck and shoulder massages that felt
great and facilitated a unique sensory-based marketing experience
across all sorts of markets."
How we grew
3 Minute Angels was incorporated on February 28 th 2002.
In the first year, Angels started in one pub then through
Andrew's hard work and connections, they were in 70
pubs in Sydney within the year.
3MA has evolved through the conversations that angels
had with the recipients who wanted this fantastic stress
relieving service in their office.
YOU ARE OUR BEST MARKETING TOOL!
3 Minute Angels has been responsible
for over 3 million workplace massages
That’s 3 million x 5-minute interactions with workers
from different workplaces and 3 million opportunities to
listen to workers talking about their workplace. Be
assured that, similarly to the hairdresser, the Angels have
heard it all!
To make this volume of Halo Massages possible, we have:
• Angels across Australia.
• In 2007 we moved our Management Team to Manila in the
Philippines. We use an internet portal to communicate with clients
and staff. Our Manila team includes:
o Marketing Manager – Bert Saavedra
o Procurement Manager - Jennylyn Saavedra
o Our Sales team that are also your State Account Managers
o Our Software Engineers and Designers
Extensive use of technology – we have invested heavily in
developing our online solutions, the Staff Site, Booking Engine,
public facing websites and remote staff management tools. Our
technology is managed by Satya Morrison our National Business
Angel conversation sparked change again....
In 2010 Andrew Ward joined forces with Sally Boardman,
psychologist and occupational health consultant to create...
Workplace Incentives specialises in providing “in the
workplace” products that actually work to maintain a healthy,
happy and effective workplace.
We believe that a workplace needs to be somewhere that you
want to come to!
This gives us our sister brands…
Workplace Incentives Pty Ltd trading as both
3 Minute Angels and Workplace Incentives.
We have common ownership.
3 Minute Angels is the founding
product for Workplace Incentives
The massage process you give is called the
In fact, the product you will be providing is
‘Massage and Marketing’.
This includes the Halo Massage process and the
marketing time made available by this process to
promote Workplace Incentives.
One of the side-benefits of our Halo
Massage is the opportunity to relax and let
off steam for 5-minutes. Angels regularly
massage the same people in the same
workplace. It doesn’t take long for a picture
of the workplace to emerge!
Workplace Incentives had a range of
products to add benefit
Employee Engagement Programs
Corporate Health Program
‘Crazy for Good’ Pro Bono Program
Lunch and Learning & Half-day Workshops
Short Format Corporate and Event Massage
Long Format Remedial Massage
Connections and Assistance
With new tech and a stream of people asking for full format
half hour/full hour massage options, the decision was made to
expand on two different fronts:
1. Digital Angel App – Life Generator Process
Launching iPad minis as standard Angel equipment and a
brand new Life Generator Angel app takes us into the
We are now able to quickly and accurately record shift data,
pass on information to clients, and record consent in the form
of recpient email addresses.
Quantifying the “Halo Effect” the difference between the mood
rating at the start, and at the end of the process has never
2. Launch of new Angel Brands
Angel Massage offers a selection full-body massage services
delivered by trained professionals at a location to suit you.
Additionally, the Celestial Massage™ service, the simplest of
the three on offer, harnesses the pay what you think its worth
Angel Wellness provides sessions designed to improve and
encourage employee health and wellness. Group Exercise
sessions as well as Meditation and Yoga are all delivered in
your workplace by trained professionals.
2. Launch of new Angel Brands
Angel Experiences combines make-up, manicures, adult facepainting and promotional staff with our in–house massage
Angel Experiences can co-create an Experience that recipiants
will call “Divine”. We can tailor from our range – or at your
request, something completely bespoke.
Angel Experiences is your touch of luxury when organising:
Wedding / Bridal Packages
Thanks for reviewing the history of 3 Minute Angels and
We hope you enjoy being an Angel as much as we do!
Please go on with your next training resource now.