History
Where we started and what we have become

1
Founder: Andrew Ward
The idea all started back in 2001 when Andrew thought of giving a
‘shoeshine and back rub in cafes‘ t...
How we grew
3 Minute Angels was incorporated on February 28 th 2002.
In the first year, Angels started in one pub then thr...
3 Minute Angels has been responsible
for over 3 million workplace massages
That’s 3 million x 5-minute interactions with w...
To make this volume of Halo Massages possible, we have:
 

• Angels across Australia.
• In 2007 we moved our Management Te...
2010
  Angel conversation sparked change again....
In 2010 Andrew Ward joined forces with Sally Boardman,
psychologist and...
This gives us our sister brands…

Workplace Incentives Pty Ltd trading as both
3 Minute Angels and Workplace Incentives.
W...
3 Minute Angels is the founding
product for Workplace Incentives
The massage process you give is called the
“Halo Massage”...
  One of the side-benefits of our Halo
Massage is the opportunity to relax and let
off steam for 5-minutes.  Angels regula...
Workplace Incentives had a range of
products to add benefit
•
•
•
•
•
•
•
•
•
•
•
•

Employee Engagement Programs
Corporat...
2013
 With new tech and a stream of people asking for full format
half hour/full hour massage options, the decision was ma...
2013
2. Launch of new Angel Brands
Angel Massage
Angel Massage offers a selection full-body massage services
delivered by ...
2013
2. Launch of new Angel Brands
Angel Experiences
Angel Experiences combines make-up, manicures, adult facepainting and...
Thanks for reviewing the history of 3 Minute Angels and
Workplace Incentives.
We hope you enjoy being an Angel as much as ...
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3ma history v3 (oct 13)

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3MA History

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  • 3ma history v3 (oct 13)

    1. 1. History Where we started and what we have become 1
    2. 2. Founder: Andrew Ward The idea all started back in 2001 when Andrew thought of giving a ‘shoeshine and back rub in cafes‘ to earn some extra cash.   The logistical issues of shoe polish and massaging people in business shirts soon became apparent and this idea was replaced with the social format of massaging people in bars and clubs where uniquely they paid what they felt it was worth. "Angels were giving 5-minute neck and shoulder massages that felt great and facilitated a unique sensory-based marketing experience across all sorts of markets." 2
    3. 3. How we grew 3 Minute Angels was incorporated on February 28 th 2002. In the first year, Angels started in one pub then through Andrew's hard work and connections, they were in 70 pubs in Sydney within the year. 3MA has evolved through the conversations that angels had with the recipients who wanted this fantastic stress relieving service in their office. YOU ARE OUR BEST MARKETING TOOL! 3
    4. 4. 3 Minute Angels has been responsible for over 3 million workplace massages That’s 3 million x 5-minute interactions with workers from different workplaces and 3 million opportunities to listen to workers talking about their workplace. Be assured that, similarly to the hairdresser, the Angels have heard it all! 4
    5. 5. To make this volume of Halo Massages possible, we have:   • Angels across Australia. • In 2007 we moved our Management Team to Manila in the Philippines. We use an internet portal to communicate with clients and staff. Our Manila team includes: o Marketing Manager – Bert Saavedra o Procurement Manager - Jennylyn Saavedra o Our Sales team that are also your State Account Managers o Our Software Engineers and Designers o Extensive use of technology – we have invested heavily in developing our online solutions, the Staff Site, Booking Engine, public facing websites and remote staff management tools. Our technology is managed by Satya Morrison our National Business Systems Manager 5
    6. 6. 2010   Angel conversation sparked change again.... In 2010 Andrew Ward joined forces with Sally Boardman, psychologist and occupational health consultant to create...   Workplace Incentives specialises in providing “in the  workplace” products that actually work to maintain a healthy, happy and effective workplace. We believe that a workplace needs to be somewhere that you want to come to! 6
    7. 7. This gives us our sister brands… Workplace Incentives Pty Ltd trading as both 3 Minute Angels and Workplace Incentives. We have common ownership. 7
    8. 8. 3 Minute Angels is the founding product for Workplace Incentives The massage process you give is called the “Halo Massage” In fact, the product you will be providing is ‘Massage and Marketing’. This includes the Halo Massage process and the marketing time made available by this process to promote Workplace Incentives. 8
    9. 9.   One of the side-benefits of our Halo Massage is the opportunity to relax and let off steam for 5-minutes.  Angels regularly massage the same people in the same workplace. It doesn’t take long for a picture of the workplace to emerge! 9
    10. 10. Workplace Incentives had a range of products to add benefit • • • • • • • • • • • • Employee Engagement Programs Corporate Health Program ‘Crazy for Good’ Pro Bono Program Lunch and Learning & Half-day Workshops Yoga, Pilates, Short Format Corporate and Event Massage Long Format Remedial Massage Massage Chairs Connections and Assistance Ergonomics Feng Shui Branded Environments 10
    11. 11. 2013  With new tech and a stream of people asking for full format half hour/full hour massage options, the decision was made to expand on two different fronts: 1. Digital Angel App – Life Generator Process Launching iPad minis as standard Angel equipment and a brand new Life Generator Angel app takes us into the technological age. We are now able to quickly and accurately record shift data, pass on information to clients, and record consent in the form of recpient email addresses. Quantifying the “Halo Effect” the difference between the mood rating at the start, and at the end of the process has never been easier. 11
    12. 12. 2013 2. Launch of new Angel Brands Angel Massage Angel Massage offers a selection full-body massage services delivered by trained professionals at a location to suit you. Additionally, the Celestial Massage™ service, the simplest of the three on offer, harnesses the pay what you think its worth pricing structure. Angel Wellness Angel Wellness provides sessions designed to improve and encourage employee health and wellness. Group Exercise sessions as well as Meditation and Yoga are all delivered in your workplace by trained professionals. 12
    13. 13. 2013 2. Launch of new Angel Brands Angel Experiences Angel Experiences combines make-up, manicures, adult facepainting and promotional staff with our in–house massage services Angel Experiences can co-create an Experience that recipiants will call “Divine”. We can tailor from our range – or at your request, something completely bespoke. Angel Experiences is your touch of luxury when organising: Events Promotions Hens Parties Wedding / Bridal Packages Corporate Rewards Corporate Hospitality 13
    14. 14. Thanks for reviewing the history of 3 Minute Angels and Workplace Incentives. We hope you enjoy being an Angel as much as we do! Please go on with your next training resource now. 14

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