Your Living Business Plan

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Dust off your business plan and develop a usable tool that will aid your focus, goal setting, and measuring how your business performs quarter to quarter and year to year. This was adapted from a workshop presented to NAWBO Boston.

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Your Living Business Plan

  1. 1. Your Living Business Plan<br />Using Goals, Action, and Measuring to Your Advantage<br />Ellen St. George Godfrey, LMHC<br />Entrepreneurial Coach<br />
  2. 2. How would you describe your business plan?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  3. 3. ©2009 by Elli St.George Godfrey. All Rights Reserved<br />Or is it?<br />
  4. 4. Or is it…?<br />Or is it…?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  5. 5. ©2009 by Elli St.George Godfrey. All Rights Reserved<br />IT’S ALIVE!<br />
  6. 6. The Living Business Plan<br />Make the process strategic<br />Big picture provides your direction<br />Include the 3-5 year goals<br />BUT…<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  7. 7. It is most important to focus on <br />Right Now<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  8. 8. Basic Parts of Business Plan<br />Executive Summary<br />Goals and Objectives<br />Services and Products<br />Target Market<br />Marketing Strategies<br />Financial Plan<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  9. 9. Executive Summary<br />1st Ask:<br />Does mybusiness still light myfire?<br />Then:<br />Vision-Your dreams and aspirations of your business<br />Mission-The values & purpose of your business, your target market, your products or services, geography, & profitability expectations<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  10. 10. Bottom Line For Where You’re Going <br />Vision without action is a daydream. Action without vision is a nightmare.<br />Japanese Proverb<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  11. 11. Goals and Objectives<br />Review questions<br />What are you accomplishing in next <br /> 90 days? 6 months? <br /> 12 months?<br />Do they still fit your vision?<br />Do they support growth or do they waste time?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  12. 12. What Are You Doing Right Now?<br />Briefly describe your ideal client or customer<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  13. 13. What Are You Doing Right Now?<br />Briefly describe your ideal client or customer<br />What products or services are producing the most activity? Most revenue?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  14. 14. What Are You Doing Right Now?<br />Briefly describe your ideal client or customer<br />What products or services are producing the most activity? Most revenue?<br />Rate your marketing efforts (0-10)<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  15. 15. What Are You Doing Right Now?<br />Briefly describe your ideal client or customer<br />What products or services are producing the most activity? Most revenue?<br />Rate your marketing efforts (0-10)<br />What is supporting your growth?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  16. 16. What Are You Doing Right Now?<br />Briefly describe your ideal client or customer<br />What products or services are producing the most activity? Most revenue?<br />Rate your marketing efforts (0-10)<br />What is supporting your growth?<br />What is impeding your growth?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  17. 17. What Are You Doing Right Now?<br />Briefly describe your ideal client or customer<br />What products or services are producing the most activity? Most revenue?<br />Rate your marketing efforts (0-10)<br />What is supporting your growth?<br />What is getting in your way?<br />What needs to be eliminated?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  18. 18. Action!<br />Goal Setting has 3 parts<br />Specifics<br />Measurement<br />Deadline<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  19. 19. Measuring<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  20. 20. More Measuring<br />How did you do last fiscal year?<br /> How did you do last quarter?<br />What are you projecting for next quarter?<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />
  21. 21. ©2009 by Elli St.George Godfrey. All Rights Reserved<br />How do I keep my plan alive?<br /><ul><li>Add in your planner the date for next review
  22. 22. Notice themes in what you read, what you hear, and who you are connecting with
  23. 23. Test assumptions with data</li></li></ul><li>Elli St.George Godfrey<br />It’s time to dust off your business plan and figure out how to make it actually useful to you! Could you use a sounding board, a muse, or an accountability partner? <br />For limited time only, I am offering free half-hour consultations to get your living business plan set up. <br />To sign up for your consultation, please go to www.abilitysuccessgrowth.com/yourlivingbusinessplan.html<br />Website: www.abilitysuccessgrowth.com<br />Telephone: (781) 258-9952<br />Email:  info@abilitysuccessgrowth.com<br />Follow me on Twitter: www.twitter.com/3keyscoach<br />©2009 by Elli St.George Godfrey. All Rights Reserved<br />

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