Your Living Business PlanUsing Goals, Action, and Measuring to Your AdvantageEllen St. George Godfrey, LMHCEntrepreneurial Coach

How would you describe your business plan?©2009 by Elli St.George Godfrey. All Rights Reserved

©2009 by Elli St.George Godfrey. All Rights ReservedOr is it?

Or is it…?Or is it…?©2009 by Elli St.George Godfrey. All Rights Reserved

©2009 by Elli St.George Godfrey. All Rights ReservedIT’S ALIVE!

The Living Business PlanMake the process strategicBig picture provides your directionInclude the 3-5 year goalsBUT…©2009 by Elli St.George Godfrey. All Rights Reserved

It is most important to focus on Right Now©2009 by Elli St.George Godfrey. All Rights Reserved

Basic Parts of Business PlanExecutive SummaryGoals and ObjectivesServices and ProductsTarget MarketMarketing StrategiesFinancial Plan©2009 by Elli St.George Godfrey. All Rights Reserved

Executive Summary1st Ask:Does mybusiness still light myfire?Then:Vision-Your dreams and aspirations of your businessMission-The values & purpose of your business, your target market, your products or services, geography, & profitability expectations©2009 by Elli St.George Godfrey. All Rights Reserved

Bottom Line For Where You’re Going Vision without action is a daydream. Action without vision is a nightmare.Japanese Proverb©2009 by Elli St.George Godfrey. All Rights Reserved

Goals and ObjectivesReview questionsWhat are you accomplishing in next 90 days? 6 months? 12 months?Do they still fit your vision?Do they support growth or do they waste time?©2009 by Elli St.George Godfrey. All Rights Reserved

What Are You Doing Right Now?Briefly describe your ideal client or customer©2009 by Elli St.George Godfrey. All Rights Reserved

What Are You Doing Right Now?Briefly describe your ideal client or customerWhat products or services are producing the most activity? Most revenue?©2009 by Elli St.George Godfrey. All Rights Reserved

What Are You Doing Right Now?Briefly describe your ideal client or customerWhat products or services are producing the most activity? Most revenue?Rate your marketing efforts (0-10)©2009 by Elli St.George Godfrey. All Rights Reserved

What Are You Doing Right Now?Briefly describe your ideal client or customerWhat products or services are producing the most activity? Most revenue?Rate your marketing efforts (0-10)What is supporting your growth?©2009 by Elli St.George Godfrey. All Rights Reserved

What Are You Doing Right Now?Briefly describe your ideal client or customerWhat products or services are producing the most activity? Most revenue?Rate your marketing efforts (0-10)What is supporting your growth?What is impeding your growth?©2009 by Elli St.George Godfrey. All Rights Reserved

What Are You Doing Right Now?Briefly describe your ideal client or customerWhat products or services are producing the most activity? Most revenue?Rate your marketing efforts (0-10)What is supporting your growth?What is getting in your way?What needs to be eliminated?©2009 by Elli St.George Godfrey. All Rights Reserved

Action!Goal Setting has 3 partsSpecificsMeasurementDeadline©2009 by Elli St.George Godfrey. All Rights Reserved

Measuring©2009 by Elli St.George Godfrey. All Rights Reserved

More MeasuringHow did you do last fiscal year? How did you do last quarter?What are you projecting for next quarter?©2009 by Elli St.George Godfrey. All Rights Reserved

©2009 by Elli St.George Godfrey. All Rights ReservedHow do I keep my plan alive?Add in your planner the date for next reviewNotice themes in what you read, what you hear, and who you are connecting withTest assumptions with data

Add in your planner the date for next review

Notice themes in what you read, what you hear, and who you are connecting with

Test assumptions with data

Elli St.George GodfreyIt’s time to dust off your business plan and figure out how to make it actually useful to you! Could you use a sounding board, a muse, or an accountability partner? For limited time only, I am offering free half-hour consultations to get your living business plan set up. To sign up for your consultation, please go to www.abilitysuccessgrowth.com/yourlivingbusinessplan.htmlWebsite: www.abilitysuccessgrowth.comTelephone: (781) 258-9952Email: info@abilitysuccessgrowth.comFollow me on Twitter: www.twitter.com/3keyscoach©2009 by Elli St.George Godfrey. All Rights Reserved