How To Use the CEO Mindset
To Grow the International Side of Your SME:
Expanding Your Business In the US
Elli St.George Go...
About Elli
•Executive Coach and Trainer
•“CEO” of Ability Success Growth since
2005
•Work with clients in Ireland, Norther...
What are we talking about?
•How do you define CEO and is that your
role in your SME?
•Expanding or exporting as a way to g...
It’s all in
the
details!

©2013 by Elli St.George Godfrey. All Rights Reserved
www.abilitysuccessgrowth.com
How do you define…?

©2013 by Elli St.George Godfrey. All Rights Reserved
www.abilitysuccessgrowth.com
What does a CEO do?

5 Things…
(generally speaking)

©2013 by Elli St.George Godfrey. All Rights Reserved
www.abilitysucce...
The 5 things that a CEO does…
• Sets the vision and tone for the organization
• Designs and explains how the organization ...
Sound
familiar?
Hmm….
©2013 by Elli St.George Godfrey. All Rights Reserved
www.abilitysuccessgrowth.com
Become a Practical Visionary

Pragmatism:
Taking ideas and ideals
and acting on them
followed by assessing
or measuring th...
Vision

Vision

What are you aiming
for this year?

©2013 by Elli St.George Godfrey. All Rights
Reserved
Start by listening to yourself…
•
•
•
•

What does your business really
do?
How does this inspire you?
To what country do ...
Leadership
You provide
the tempo,
structure
and
direction
Leadership Exercise
 When you are in a leadership position, do you prefer to
a. Give instructions and let your team membe...
Your Leadership has a direct impact
• Identifying your leadership style supports what
works already
• Your communication s...
Why expand in the US?
•Positive entrepreneurial
business environment
•New revenue streams
What are you aiming
•Gives you m...
Planning and preparation are crucial
•
•
•
•

Know why you want to do this
Identify how much capital is needed
Do market r...
Planning and Preparation Exercise
• Is this in sync with my business vision?
• Given my cash flow, is this a good action r...
Resources or Where Do I Begin?
The Business Coalition
One Boston Place Suite 600
Boston, MA 02198
+001 781 935-9580
www.th...
3 questions…
1. What are your expectations?
2. What would happen if you don’t consider
yourself the CEO of your business?
...
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The CEO Mindset and Growing the International Side of Your SME: Expanding Your Business In the US

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Leading your company as it expands in the US is often a major role changing event. What do you need to plan and prepare effectively?

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The CEO Mindset and Growing the International Side of Your SME: Expanding Your Business In the US

  1. 1. How To Use the CEO Mindset To Grow the International Side of Your SME: Expanding Your Business In the US Elli St.George Godfrey Executive Coach/Trainer Ability Success Growth
  2. 2. About Elli •Executive Coach and Trainer •“CEO” of Ability Success Growth since 2005 •Work with clients in Ireland, Northern Ireland and US Focus areas: • Adapt to your changing role as business owner/ executive in your growing SME •Designing and managing change •Business planning •Support to increase cultural awareness of both home and the US ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  3. 3. What are we talking about? •How do you define CEO and is that your role in your SME? •Expanding or exporting as a way to grow •Planning and preparation are a must •Smoothing your path with wellestablished resources in US ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  4. 4. It’s all in the details! ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  5. 5. How do you define…? ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  6. 6. What does a CEO do? 5 Things… (generally speaking) ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  7. 7. The 5 things that a CEO does… • Sets the vision and tone for the organization • Designs and explains how the organization will grow and develop over time • Seeks out talent to make the vision, tone and growth happen • Holds everyone accountable to the business goals • Makes sure revenues and profits stay healthy ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  8. 8. Sound familiar? Hmm…. ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  9. 9. Become a Practical Visionary Pragmatism: Taking ideas and ideals and acting on them followed by assessing or measuring them. William James American philosopher ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  10. 10. Vision Vision What are you aiming for this year? ©2013 by Elli St.George Godfrey. All Rights Reserved
  11. 11. Start by listening to yourself… • • • • What does your business really do? How does this inspire you? To what country do you most want to export/expand? What is your greatest dream about exporting/expanding? ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  12. 12. Leadership You provide the tempo, structure and direction
  13. 13. Leadership Exercise  When you are in a leadership position, do you prefer to a. Give instructions and let your team members do their work b. Monitor your team closely to see how they are performing c. Let the team manage themselves d. Some combination of the above  I can explain my vision for the organization clearly and succinctly a. True b. False  I can identify my emotions accurately and express them appropriately a. True b. False  I feel confident about making difficult decisions, even if it means upsetting others a. Never b. Some of the time c. Most of the time d. Always ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  14. 14. Your Leadership has a direct impact • Identifying your leadership style supports what works already • Your communication style needs to be clear for both your staff at home and new hires in the US • There is an emotional life to building a business in a new environment • Noticing the gaps in your leadership skills makes it easier to know what to learn now ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  15. 15. Why expand in the US? •Positive entrepreneurial business environment •New revenue streams What are you aiming •Gives you more for this year? credibility at home •Adventure •Hard work ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  16. 16. Planning and preparation are crucial • • • • Know why you want to do this Identify how much capital is needed Do market research Use current business networks and organisations • Be aware of cultural differences and similarities • Explore needed resources ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  17. 17. Planning and Preparation Exercise • Is this in sync with my business vision? • Given my cash flow, is this a good action right now? • Will this make money? • Do I really want to do it or do I think I’m supposed to do it? ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  18. 18. Resources or Where Do I Begin? The Business Coalition One Boston Place Suite 600 Boston, MA 02198 +001 781 935-9580 www.thebusinesscoalition.org US Customs and Border Protection Boston Field Office 10 Causeway Street Room 895 Boston, MA 02222 www.cbp.gov/xp/cgov/trade/ Massachusetts Office of International Trade and Investment Boston Fish Pier 212 Northern Avenue East Building I Suite 300 Boston, MA 02210 +001 617-830-5400 www.mass.gov/moiti There are also contacts within consulates, networking groups (e.g. Boston Irish Business Association), enterprise boards and trade organisations. Please ask if I can introduce you to US-based resources. ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com
  19. 19. 3 questions… 1. What are your expectations? 2. What would happen if you don’t consider yourself the CEO of your business? 3. Why is adding exporting or international expansion to your SME so important right now? Want to explore your aspirations for growing your SME internationally? Let’s schedule a 1 hour consultation… Elli St.George Godfrey Executive Coach/Trainer www.abilitysuccessgrowth.com Elli (at) abilitysuccessgrowth (dot) com ©2013 by Elli St.George Godfrey. All Rights Reserved www.abilitysuccessgrowth.com

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