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3iying Aiga Gain
 

3iying Aiga Gain

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    3iying Aiga Gain 3iying Aiga Gain Presentation Transcript

    • es a girl want? what do modern girls are the most complex market the design industry has ever faced. a few years ago 3iying set forth to advance the calibre of design for this market. we soon learned that the current design methodologies were not capable of the sophistication that modern girls demand. to help girls, 3iying first needed to advance the design industry itself
    • welcome to the exciting adventures of a business called 3iying
    • what is 3 ying?
    • ick? gimm ting arke er m a clev an advocacy group for design equality? what is 3 ying? another word for a focus group? girls? ed with y staff agenc itional a trad
    • dog? atch ! w sing o verti n rl ad a gi an advocacy group for design equality? what is 3 ying? another word for a focus group? girls? ed with y staff agenc itional a trad
    • dog? atch w sing verti rl ad a gi 3iying missio n an advocacy group for design equality? to make stuff that girls love what ryo ne win s eve is 3 ying? girls get what they want & no! brands for a focus group? grow profitable another word girls? ed with f y staf agenc itional a trad
    • dog? atch w sing verti rl ad a gi an advocacy group for design equality? ! oopsying? what is 3 our simple girl mission ended up o! nlanding us in a bit of controversy another word for a focus group? girls? ed with y staff agenc itional a trad
    • dog? atch w sing verti rl ad a gi the way an advocacy group for design equality? ! the industry did things didn’t make oopsying? sense to us - their way wasn’t going to get so... the girl what is 3 our simple girl mission ended up o! nlanding us in a bit of controversy another word for a focus group? girls? ed with y staff agenc itional a trad
    • dog? atch w sigg rcin n ove ti inltr ddu ir a ag an advocacy group for design equality? design ps! oo the way you did things didn’t work for us, a new going to get the results we needed they weren’t so... what is 3 ying? methodology our simple girl mission ended up o! the girlnlanding us inya bit of controversy approved wa another word for a focus group? girls? ed with y staff agenc itional a trad
    • today we will share our thinking and show you why it caused a little bit of an industry shake-up.
    • eal: ve i d upti disr love y you N bu ey CA mon
    • not ok ney is ing mo wast (call us silly but...) in this economy it is not ok to waste money
    • not ok ney is ing mo wast e n d a lo t o f m o n e y to tu r n u s o n brands sp com me rcia ls web site s
    • not ok ney is ing mo wast milli ons are spen t on creat ive alone print ads branding displays
    • not ok ney is ing mo wast e n d in g n e v e r s e e m s to s to p th e s p social apps mobile guerilla
    • not ok ney is ing mo wast ti n g m o r e w a y s to s p e n d w e k e e p in v e n social apps r e abtl ei v e is all this c mo i money? o r t h t gheei l l a w ur
    • not ok ney is ing mo wast is this rebranding worth its millions? ? branding
    • not ok ney is ing mo wast is th is ne w w eb si te w or th it s m il li on s? ? website commercia l
    • not ok ney is ing mo wast is this commercial worth its millions? ? V T rcial me com
    • not ok ney is ing mo wast is this commercial worth its millions? ? from swer e an at th look let’s ctive rspe ’s pe irl gV dernT a mo rcial me com
    • not ok ney is ing mo wast so sorr y to have to tell you, but your creative doesn’t do shit for a brand if we don’t love it.
    • not ok ney is ing mo wast your type can be divine, the copy genuinely clever, you can use cool technology, or employ an award winning designer....
    • not ok ney is ing mo wast but none of that matters if you can’t make something that girls love
    • not ok ney is ing mo wast this may sound too extreme, but it’s not. millennial girls get to be really really picky
    • not ok ney is ing mo wast we are in an era where girls have endless choices at their f inger tips this means never having to settle
    • not ok ney is ing mo wast and when you have it all, descisions come down to love hate or
    • not ok ney is ing mo wast is this rebranding worth its millions? if we hat e the reb ran din g you hav e wa ste d mil lion s branding
    • not ok ney is ing mo wast is this commercial worth its millions? if we hat e the com me rci al you hav e wa ste d mil lion s V T rcial me com
    • not ok ney is ing mo wast is th is ne w w eb si te w or th it s m il li on s? if we hat e the we bsi te website you hav e wa ste d mil lion s commercia l
    • not ok ney is ing mo wast (call us silly but...) in this economy it is not ok to waste money
    • A N b u y y o u lo v e money C this belief isn’t disruptive but necessary. if you want your creative to be a massive market hit forget traditional methods of evaluation because the future is all about love. how easy is love? find out next!
    • eal: ve i d upti disr there are some things j u s t c a n ’t f a k e you
    • i w h o a mam i god? as designers whenever we create something we bring to the process two crucial talents our craft excellence and ourselves
    • i w h o a mam i god? += TV craft (TV) commercia l
    • i w h o a mam i god? += craft (web) wrcial commeebsite commercia l
    • i w h o a mam i god? we all get the value of great craft, but what is i?
    • i w h o a mam i god? i is your individual ability to understand and create for a target consumer
    • i w h o a mam i god? our industry assumes that if we’re talented in our craft, we can profoundly understand & create for any consumer
    • i w h o a mam i god? i can understand anyone soccer moms, teen girls, seniors, wrestling fans, mormons, republicans, democrats .....
    • i w h o a mam i god? honestly, how realistic is this?
    • i w h o a mam i god? can i get over myself to feel, laugh, fear as someone else does ?
    • i w h o a mam i god? when it comes to our talents with humanity we give our- selves an ‘i am god’ status
    • i w h o a mam i god? i can completely connect with you total acceptance complete compassion mental n-judge no empathy personified ent vision omnipot absolute truth
    • i w h o a mam i god? but playing god is hard for even the most gifted i’s
    • i w h o a mam i god? a lot of personal junk gets in the way of two i’s understanding each other
    • i w h o a mam i god? and our junk cripples our ability to create particularly when two i’s are nothing alike judgement life experience habits bad drives and desires p e c t i ve s pers pr ej ud ic es
    • i w h o a mam i god? believe us - modern girls are very different than other i’s records private life on blog watches youtube, not tv friends live all over the world does her homework with google girl surfs for cute clothes etc...
    • i w h o a mam i god? with a growing gap between i designer and i girl, your ability to understand me is getting worse
    • i w h o a mam i god? that’s why the commercial world is filled with designs girls don’t love - products packaging, commercials, web applications...
    • i h o a mam i god? w everywhere we look prin t we see design girls don’t love products, packaging, print ads, web applications & commercials
    • i h o a mam i god? w everywhere we look prin t we see design girls s stuff? ove thi don’t love products, girls l y don’t wh packaging, print ads, web applications & commercials
    • i h o a mam i god? w everywhere we look prin b e c a u s e .. . t we see design girls s stuff? ove thi they’re based on insights about girlsdon’t aren products, love girls l y don’t that ’t relevant wh packaging, print ads, they’re full of ideas that aren’t mean ingful to us web applications & they’re filled with art and copy that doesn’t excite us commercials your i didn’t get my i
    • there are some things u ju s t c a n ’t f a k e yo understanding another person is an impossible thing to fake - the future success of design demands not only craft talent - but also the ability to deeply understand a target market that is why we need a new design methodology
    • eal: ve i d upti disr yo u n g g ir ls d o it b e tt e r
    • i girl what does the design world need? it needs experts who know how to deeply connect to the target markets and also know how to apply their intelligence to the design process
    • i girl these experts would be brought in to deliver the most relevant insights & ideas - the ones that will guarantee consumer love
    • i girl girlapproved 3iying’s methodology design he need for consumer t ertise is why 3iying exp ted a new model inven for design
    • i girl here is how 3iying amended traditional design
    • i girl don’t specialize in craft, specialize in (girl approved amendment)
    • i girl 3iying is in the business of knowing the consumer
    • i girl do not try and be god’s (girl approved amendment)
    • i girl vegans redneck old farts yuppies modern girl single dads
    • i girl vegans redneck old farts yuppies modern girl single dads
    • i girl vegans redneck old farts ying yuppies single dads
    • i girl ying 3iying specializes in one market - the modern girl
    • i girl master every dimension of your target (girl approved amendment)
    • i girl ying the only thing 3iying sells is girl
    • i girl choose the most qualified ‘s for the job (girl approved amendment)
    • i girl ying ying ying ying 3iying’s crew is made up exclusively of girls
    • i girl never let your designer ego corrupt your (girl approved amendment)
    • i girl 3 + + + = ying ying ying ying mass appeal requires complete collaboration - make no exceptions
    • i girl 3 + ying about modern girls profoundly deep vision
    • yo un g gi rls do it be tt er ok fine, we just do girls better
    • eal: ve i d upti disr threesomes make for re l a t i o n s h i p s healthy
    • somes three i don’t worry - we did not start 3iying to put agencies out of business
    • somes three i after all, we are young girls - how could we ever compete with craft experts
    • somes GO three i GIR AW AY LS A but that hasn’t stopped agencies from picking on us
    • somes three i what they don’t realize is we play well with others and we’re here to help
    • somes three i there are many ways 3iying has helped - we work directly with brands
    • somes three i A GIRLAPPROVED I N N O V AT I O N + B 3 A A we help them arm their agencies to the right insights and ideas
    • somes three i we can work with any creative, strategic, or design agency
    • somes three i GIRLAPPROVED I N N O V AT I O N + A B 3 we help agencies arm their brands to the right insights and ideas
    • somes three i but we believe the healthiest relationship of all is a threesome
    • somes three i + + A B 3 when agencies, brands and 3iying play together, market penetration is guaranteed
    • threesomes make for re l a t i o n s h i p s healthy to conclude, we just want to say if you are into threesomes, call the girls of 3iying