Creating abundance in the global innovation econ Curtis Carlson

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  • When you start now by looking at the context that we are living in and the impact it has on America
  • America has more advantages than any land in the world. We have abundant freedom, etc.
  • It is sobering to realize that China has more honor students than we have students. Being in 1in million in China is not such a big deal
  • We must start by understanding the world we are now in. We call it the global innovation economy.100k going to BS to read about what it is aboutRather than doing it and getting involved—50X better300 page BP 5 yr plan when there are only 90 days of visibility into the marketIncubators in Nairobi, Shanghai, etc.
  • Huge global markets.This is the best time in history for making major contributions through innovation.http://www.reuters.com/article/2012/02/17/us-apple-china-idUSTRE81G08220120217http://www.bgr.com/2012/03/13/samsungs-smartphone-market-share-more-than-triple-apples-share-in-china/
  • Let’s start with the definition of innovation.
  • Our innovation processes became so well known that Our CEO co-authored a book to document our methodology a few years agoIt identifies 5 key factors- the 5 disciplines of innovation– as critical in the drive to achieve market successAnd this became a best seller and the basis for our coursework on making R&D work better for national labs and other technical organizations
  • Into the late 1980s the U.S. had the best government R&D funding programsNSF, NIH, DoEd, DoE, DARPA, ….Major trends in R&DImportance of multidisciplinary, collaborative projects is growing: today more the ruleInnovation programs, isolated from real customers, almost always failDARPADARPA employs Entrepreneurial InnovationOnly 240 employees$3.2B budget/yr or $13M/staff memberOther U.S. gov’t R&D organizations are adding DARPA-like elementsARPA-E, i-ARPA, and ARPA-Ed proposedThese programs depend on superb PMs, which are in short supplyNIH and NSF are yet to adapt but likely will
  • Create millions of jobsEliminate debt—only way to pay off the debt and if we are to address our social and environmental… obligations

Transcript

  • 1. The way we work is our most important innovation Creating Abundance in the Global Innovation Economy Dr. Curtis R. Carlson President and CEO SRI International November 1, 2012© 2012 SRI International SRI International
  • 2. SRI’s Innovation Model $26B $7.5B Minimally invasive virtual surgery Computer speech recognition World’s first virtual computer assistant© 2012 SRI International 2 SRI International
  • 3. Our Challenge© 2012 SRI International SRI International
  • 4. abundant freedom abundant technology abundant labor abundant land abundant trade abundant natural resources abundant energy© 2012 SRI International SRI International
  • 5. Our Economy is Stuck© 2012 SRI International SRI International
  • 6. Drowning in Debt 500% 400 300 ? 200 100 0 1970 1990 2010 2030© 2012 SRI International SRI International
  • 7. World’s Worst Business Taxes #1 39% waste corruption© 2012 SRI International SRI International
  • 8. Rapidly Declining Competitiveness USA #1 2008 USA # 7 #5 2011 2012© 2012 SRI International SRI International
  • 9. California – Best to Worst every week© 2012 SRI International SRI International
  • 10. H-1B: America’s “Genius Card”© 2012 SRI International SRI International
  • 11. Educational Results spending >2X outcomes = 0 1970 1980 1990 2000 2010© 2012 SRI International SRI International
  • 12. It Gets Worse 8x more likely to go to jail© 2012 SRI International SRI International
  • 13. Students China America© 2012 SRI International SRI International
  • 14. Poor Performance© 2012 SRI International SRI International
  • 15. Companies Going Away – Faster 70 60 Years on S&P 500 50 40 30 20 10 0 1960 1970 1980 1990 2000 2010 2020 2030© 2012 SRI International SRI International
  • 16. Brutal Corporate Reality "Every CEO will at least give lip service to the idea that the world is moving faster and that we need to do a better job at innovation. But if you go into an organization and ask people to describe their innovation system, you get blank looks. They have none."© 2012 SRI International SRI International
  • 17. Worldwide Standards© 2012 SRI International SRI International
  • 18. most media most politicians most educators© 2012 SRI International SRI International
  • 19. they believe in scarcity…© 2012 SRI International SRI International
  • 20. fear pessimism protectionism looking inward – not outward not adapting© 2012 SRI International SRI International
  • 21. this is not a zero sum game we can thrive we have the knowledge© 2012 SRI International SRI International
  • 22. I believe in abundance …© 2012 SRI International SRI International
  • 23. … but we must innovate abundantly( ) SRI International© 2012 SRI International
  • 24. We Have Been Here Before© 2012 SRI International SRI International
  • 25. nothing seems to be working; it’s time to pay attention again we need a new way of working but now based on the FUNDAMENTALS of INNOVATION© 2012 SRI International SRI International
  • 26. Global Innovation Economy© 2012 SRI International SRI International
  • 27. rapid, exponential improvement unlimited opportunities huge markets also = intense competition© 2012 SRI International SRI International
  • 28. Exponential Improvement Ideas and bits; not just atoms and muscle 9 10 Human 6 Monkey 10 Multiprocessor 3 Lizard 10 1.0 Worm -3 10 -6 10 Speed/Cost MIPS for $1000 -9 1997 dollars 10 After Hans Morevac 1900 1920 1940 1960 1980 2000 2020© 2012 SRI International SRI International
  • 29. Unlimited Opportunities Healthcare; Cloud, Internet, and Social media regenerative medicine mobile devices Additive Digital, on-line education Energy manufacturing© 2012 SRI International SRI International
  • 30. Huge Untapped Markets 7.5%© 2012 SRI International SRI International
  • 31. Innovation Fundamentals© 2012 SRI International SRI International
  • 32. high-value innovation is our only path to prosperity security environmental social sustainability responsibility© 2012 SRI International SRI International
  • 33. Classic Tech Push “Build a better mousetrap, and the world will beat a path to your door.” Ralph Waldo Emerson U.S. Patent Office issued > 6,000 mousetrap patents, however, only two have had real success!© 2012 SRI International SRI International
  • 34. Innovation is Not Just… creativity and imagination invention and IP teamwork entrepreneurship technical and business skills these are all inputs© 2012 SRI International SRI International
  • 35. Definition of Innovation Creation and delivery of new customer value in the marketplace with a sustainable business model for the enterprise producing it© 2012 SRI International SRI International
  • 36. successful innovation is not: the result of luck or a lone genius it is a discipline© 2012 SRI International SRI International
  • 37. Innovation Fundamentals best teams important global opportunities compelling, defensible product & business model value creation best practices complete ecosystem and supportive culture supportive government policies© 2012 SRI International SRI International
  • 38. SRI’s Five Disciplines of Innovation Important Customer & Market Needs Top 10 Business Book Process of Value Creation of the Year Innovation Champions Innovation Teams Organizational Alignment Market Disciplines are multiplicative Success© 2012 SRI International SRI International
  • 39. Value Creation Is a Process C start over $ make a profit Value B important need new knowledge A Time© 2012 SRI International SRI International
  • 40. Value Propositions important customer Need Approach Benefits/costs Competition or alternatives© 2012 SRI International SRI International
  • 41. Almost All Presentations N B/$ C© 2012 SRI International SRI International
  • 42. Value Creation Forums: Intense Iteration Hard lesson: value creation can only be understood by doing it© 2012 SRI International SRI International
  • 43. Morita-san and Jobs Got It HDTV Perceptual quality iPad Color TV iPhone B&W TV PDAs CD Walkman FM iPod shirt pocket radio AM Convenience© 2012 SRI International SRI International
  • 44. Progression of Value $560B emotions experiences services products $11B commodities© 2012 SRI International SRI International
  • 45. Industry Government Universities© 2012 SRI International SRI International
  • 46. Not Small Companies – New Ones! + 3% Established New - 1.2%© 2012 SRI International SRI International
  • 47. National Laboratory Report Card Major role in national security; but how about commercialization? best teams? important global opportunities? compelling, defensible product & business model? value creation best practices? complete ecosystem and supportive culture? supportive government policies? Failure increases dramatically as innovation activities move away from the fundamental’s of innovation© 2012 SRI International SRI International
  • 48. Projects – Not Programs Just giving researchers money to do good is rarely effective • DARPA mostly uses the Silicon Valley innovation model • Paradigm shifting technologies • 240 employees • $3.2B budget/year • Other U.S. R&D organizations adding DARPA-like agencies GPS Speech translation Internet Computer personal assistant48© 2012 SRI International SRI International
  • 49. University “Tech Transfer” Must bridge the entire R&D spectrum Tech New University companies R&D transfer and licenses office Fundamental Basic Applied Product Production Science Research Research Development© 2012 SRI International SRI International
  • 50. Value Creation Centers Must bridge the entire R&D spectrum Value New University creation companies R&D center and licenses Fundamental Basic Applied Product Production Science Research Research Development© 2012 SRI International SRI International
  • 51. Girls Middle School© 2012 SRI International SRI International
  • 52. Kindergarten to Grad School© 2012 SRI International SRI International
  • 53. we have an abundance of opportunities … the best time ever …© 2012 SRI International SRI International
  • 54. we have the knowledge …© 2012 SRI International SRI International
  • 55. Play to Win … exceed world standards recruit talent transform education incentivize new company formation use innovation fundamentals© 2012 SRI International SRI International
  • 56. To Create High-Paying, Meaningful … prosperity environmental sustainability social responsibility security© 2012 SRI International SRI International
  • 57. thank you for your attention discussion Dr. Curtis R. Carlson curt.carlson@sri.com 650 859 2878© 2012 SRI International SRI International