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Chuck House

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  • Cogswell’s academic approach: An integrated curriculum of digital media, engineering, technology, and entrepreneurship along with a broad foundation in general education will prepare Cogswell's students for the industries of the global Digital Age. Cogswell's undergraduate approach is to deliver a project-based curriculum that emulates the collaborative, cross-disciplinary nature of real industry. This program utilizes a blend of kinesthetic arts, engineering integration, and entrepreneurship skills that come together in Project X, a unique class project that combines multiple student specialties to create an animated short ‘film’ – building important collaboration and teamwork skills.“Digital Art and Animation” plus “Digital Audio Technology” are the two cornerstone curriculum elements in today’s college. These courses are long-standing, with senior faculty and a proven track record of student accomplishment both within the school and later in their chosen careers. Seventy-five percent of Cogswell’s campus students choose a major that incorporates these courses deeply.Cogswell is partnered with local cities on their Arts initiatives already. Cogswell is also exploring a joint partnership with Harvey Mudd College, a premier engineering school that is part of the Pomona Colleges complex. Mudd has traditionally hosted a Clinic for industrial practicums; they need an “arts partner” to do Clinics for many of their Hollywood associations. Cogswell is becoming “known” abroad. The Palo Alto based Danish Innovation Center brought a group to Cogswell two years ago. Denmark’s leading-edge innovation team has received plaudits from many European groups, as well as Stanford’s Tech Ventures council, so the ‘word’ is getting out in places. Nonetheless, the biggest challenge for the college – in our view – is the lack of brand awareness for what has already been accomplished. Establishing that brand more widely, and then tying it to the Entrepreneurship programs as a relatively unique integration could be world-leading on both counts.
  • Cogswell’s academic approach: An integrated curriculum of digital media, engineering, technology, and entrepreneurship along with a broad foundation in general education will prepare Cogswell's students for the industries of the global Digital Age. Cogswell's undergraduate approach is to deliver a project-based curriculum that emulates the collaborative, cross-disciplinary nature of real industry. This program utilizes a blend of kinesthetic arts, engineering integration, and entrepreneurship skills that come together in Project X, a unique class project that combines multiple student specialties to create an animated short ‘film’ – building important collaboration and teamwork skills.“Digital Art and Animation” plus “Digital Audio Technology” are the two cornerstone curriculum elements in today’s college. These courses are long-standing, with senior faculty and a proven track record of student accomplishment both within the school and later in their chosen careers. Seventy-five percent of Cogswell’s campus students choose a major that incorporates these courses deeply.Cogswell is partnered with local cities on their Arts initiatives already. Cogswell is also exploring a joint partnership with Harvey Mudd College, a premier engineering school that is part of the Pomona Colleges complex. Mudd has traditionally hosted a Clinic for industrial practicums; they need an “arts partner” to do Clinics for many of their Hollywood associations. Cogswell is becoming “known” abroad. The Palo Alto based Danish Innovation Center brought a group to Cogswell two years ago. Denmark’s leading-edge innovation team has received plaudits from many European groups, as well as Stanford’s Tech Ventures council, so the ‘word’ is getting out in places. Nonetheless, the biggest challenge for the college – in our view – is the lack of brand awareness for what has already been accomplished. Establishing that brand more widely, and then tying it to the Entrepreneurship programs as a relatively unique integration could be world-leading on both counts.
  • Project X is the capstone for the Cogswell experience. Project X brings together students from all parts of the college – digital arts, digital media, digital engineering, and entrepreneurship – to create a leading-edge animated ‘short’. Two have been done to date, managed by Michael Huber, who has significant movie and gaming industry experience. Both films have met critical acclaim – actually extraordinary critical acclaim – as witness the quote carried above.The first one, for example, was selected by SIGGRAPH 2010 for ‘screening’, which in itself is an achievement. It was entered in the “industrial” category rather than “student”, and won third place overall. Stupendous, given who competes.That one also won the musical score for an animated short – WON IT – in Beijing, after the judges at first wanted to disbar it because clearly the group had taped a ‘live orchestra’. Judges from Pixar and Dreamworks taught the rest of the judges how to tell that it was a synthesized music score.A Pixar employee asked if we’d allow them to make an alternative score for Worlds Apart. We said, “sure”, and the resultant soundtrack, done with members of the Los Angeles Philharmonic, is a great comparison teaching tool for our students next year.

Chuck House Chuck House Presentation Transcript

  • Creative Ventures and Intrapreneurship Chuck House Executive Director InnovaScapes Institute Triple Helix Workshop November 13, 2012
  • Entrepreneurs and their Motivation Tasks Ideas Small Business Start-up Financial Entrepreneur EntrepreneurRewards Enterprise Social Psychic Entrepreneur Entrepreneur Intrapreneur or From Steve Blank serial innovator Kaufmann Foundation Goals 2011 Annual Report
  • You don’t go to school to learn to become an entrepreneur…• Although you could…What we have found is that• Passion and desire to create, matter• Certain skillsets matterWe have also found that• Entrepreneurs are plentiful inside big companies• Almost all large companies discourage them
  • Large Corporations Stall Out
  • Six decades of renewal @ HP
  • Intrapreneuring at HPEntrepreneurs (9) Biil ‘n 2 Dave 1 4 21939 1989 1 Al 7 Barney 8 1 Don 9 Intrapreneurs (60) Chuck 11 Dick 9 91 Product Lines 10% Entrepreneurs 65% from six Intrapreneurs Bob . 14
  • 10 ‘rules’ according to Gifford Pinchot:Intrapreneuring: Why you don’t have to leave the corporation to become an entrepreneur • Come to work every day willing to be fired • Work underground as long as you can • Ask forgiveness, not permission • Never bet on a race you’re not in • Honor your sponsors
  • from Permission DeniedIntrapreneur’s Rulebook1. Make a Contribution2. Do Your Own Market Research3. Know Your Competitors5. Iterate Like Crazy7. Honor Your BossesIntrapreneuring Manager’s Playbook5. Fund your intrapreneurs fully6. Empower your intrapreneurs
  • Flavors of Entrepreneurship Hardworking, ad Born to grow aptableSmall Business Entrepreneur Start-up Entrepreneur Enterprise Entrepreneur Social Entrepreneur Innovate or Driven to evaporate make a difference From Steve Blank Kaufmann Foundation 2011 Annual Report
  • Entrepreneurs and their Motivation Tasks Ideas Small Business Start-up Financial Entrepreneur Entrepreneur Creative VenturesRewards Entrepreneur Enterprise Social Psychic Entrepreneur Entrepreneur From Steve Blank Kaufmann Foundation Goals 2011 Annual Report
  • Cogswell College• Digital Arts (animated movies, music, games)• Very well known in a small niche world – I’d have gone here at seventeen – Charlie Nooney – do you know who I am?• Just adding an Entrepreneurial M.A. degree So, WHAT do you teach” Topics? Practicums? Who? How? When? Where?
  • “Worlds Apart” MOST POPULAR SAN JOSE PHILLYDirector Michael Zachary Hubera "perfect 10" in every categoryin our total library of 650 films, this film outranks them all Philadelphia Film and Short Festival
  • Learning Animation• Math easier • Specialists vs than ART Generalists• Tools easier • Leaders vs Team than ART players• ART easier than • Characters vs stories Special Effects Narratives are vital for History, culture, political good science and psychology entertainment, good are vital to create good marketing, and good international material solicitation
  • 3-D Animation Math is not easy Rendering (RenderMan) Geometry, viewpoint, texture , shading, and lighting Ray tracing, bicubic patches, texture mapping, anti- aliasing, Z-buffering, ambient occlusion, particle systems Animation (Maya) Storyboards, Timelines, Riggi4 Courses ng, Compositing@ Cogswell
  • Conformal Mapping and Convolution Integrals? Calling Digital Media Entrepreneurs International partnersCUC, Bournemouth, Bordeaux Imagine creating your own company – with mobile apps, games, social media or digital animation techniques ‘Start-up partners’ GoCast, Ncast, Artistworks – Cogswell – America’s most innovative Digital Media College Gainful employment! 57 screenings 2010/12 27 awards BEST FILM PHILLY 13 Int’l A Regionally accredited 2011 Top down-load Android game 2012 3 of 5 National MTV Aspire awards
  • In conclusion… • Be specific about what you’re trying to do – Entrepreneuring comes in many flavors • Intrapreneurs can help every company in your area – Companies will help fund their own employees – Companies are not keen to help a kid leave to compete • Creative ventures are a natural for each country – Good digital arts are really ‘modern communications’ • InnovaScapes Institute* can help – housec1839@gmail.com*Information science and technology underpins transformative contributions inscience, technology, medicine and society. Via research projects, educationalprograms, and consulting, ISI seeks to expand theunderstanding, utilization, and impact of cross-disciplinary information science