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  • 1. Blogging for Bucks SOMMER POQUETTE FOUNDER OF G R E E N A N D C L E A N M O M . OR G AND CO-FOUNDER OF 3GREENANGELS.COM
  • 2. Who am I  Mom and wife – I have two young children.  Educator – I work full-time as the director of my local Great Start Collaborative, focusing on early childhood. I have a Master’s in early childhood education and I’m a Michigan certified teacher.  Humanitarian  Entrepreneur  Business owner, professional blogger and social media advisor.  I am not: a doctor, lawyer or journalist.
  • 3. Monetary Value and Gain Blogging as a Business Blogging for a Business  Advertising  Talk, listen and engage  Reviews with costumers.  Affiliate Sales  Show the person behind  Driving traffic to your the business – connect on other services or business. a real level.  Need to do more than just  Newsletter Advertising and affiliate sales. blog – social networking is a must.  Ebook Sales  ROI Examples and  Webinars and Trainings Reports
  • 4. How do I make money blogging? Blog Advertising  Ad networks – require so many impressions, page views per month or an invitation.  Selling individual advertising to small businesses.  Google Ads.
  • 5. Tips for Selling Advertising on Blogs  Maintain in control of the ads for integrity purposes. Review ad network policies and terms.  See the rate others are charging for individual ads.  Start blog out with ad space so it does not surprise readers.  Keep ad space classy and organized – do not go overboard and look spammy.
  • 6. Reviewing Products Examples of what I have reviewed and how this equals income for me:  Non-toxic pots and pans  Steam Cleaners  Wooden toys  Organic clothing  Green Cleaning Supplies
  • 7. Tips for Reviewing Products:  Must have full disclosure and disclaimer. FTC requires a blogger to have a disclaimer and let their reader know they are reviewing a product sent to them.  Join Blog with Integrity.  Respect your readers and what they expect of you. Your word is your integrity so think before you review something or accept to review something.  Have a policy for doing blog reviews for companies or PR firms contacting you.
  • 8. Affiliate Sales Companies you like, products you use often have affiliate programs. When you refer someone to a product you get a slice of the pie.  Varies from 5-15%  Some programs have flat rates like $20 per costumer or client.  Shareasale.com  Commission Junction  Amazon Associates
  • 9. Tips for Affiliate Sales  FTC requires full disclosure so make sure you have a easily accessible disclosure, do not mask links and let your readers know if you have an affiliation with a company.  Keep tabs on what affiliates work for you and do not and don’t have too many – it gets confusing.  Only affiliate with companies that you would buy from or use their products.
  • 10. Other Services  Blog Tours  3 Green Angels  Public Speaking
  • 11. Tips for Leading Others to Your Services  Blog authentically  Have a Press and Testimonial Page  Have an About Page  Connect and build a network via Twitter, Facebook, Linkdin or others that fit your niche’  Watch others, read other blogs, be interactive
  • 12. Reading other Social blogs and Bookmarking commenting My Savvy Email Source Signatures Press Speaking Linkdin Twitter Facebook
  • 13. Blogging for a Business  Listen to your customer and seek their thoughts and opinions.  You want to create an authentic voice for your company and put a person behind the name.  Brand your company in a new way.  Want to increase traffic to your website and content being fed to Google.
  • 14. Blogging for Business TIPS:  If you have a website add a WordPress blog and learn how to operate and ad content on your own.  Check with your legal department.  Add content on a regular basis.  Guest post on other blogs.  Use social media.
  • 15. Benefits of Blogging for Business  Increase exposure and traffic to your website when the roads are built driving traffic to your blog.  It is a starting point for using social media and hearing what others are saying about your company, brand and product as well as the competition.  Increase engagement with prospects.  Increase brand awareness.
  • 16. Do Not Be Fooled  It takes time and is time consuming.  It takes hard work, effort and there is a learning curve.  Alone there are 35 million women bloggers so there’s a ton of competition.  There will be mistakes but remember it is online so be careful – that means it is public.  Sometimes it will seem like you are talking and nobody is listening.
  • 17. Recommended Resources  3 Green Angels – You do not have to begin alone or without help whether you’re an individual or a company. Books We Like: Pro Blogger Blogging with Moxie Blogging for Business
  • 18. Suggested Tools: For Twitter: Hoot Suite Tweet Adder Twitter Counter Client Management: Base Camp Echosign Promotion: Slide Share
  • 19. Web Reading  http://www.socialmediaexplorer.com/  http://www.bloggingtips.com/  http://www.conversationagent.com/  http://www.problogger.com  http://www.blogtrepreneur.com/  http://www.conversationmarketing.com/  http://www.chrisbrogan.com/