Blogging for Bucks
G R E E N A N D C L E A N M O M . OR G
AND CO-FOUNDER OF
Who am I
Mom and wife – I have two young children.
Educator – I work full-time as the director
of my local Great Start Collaborative, focusing on
early childhood. I have a Master’s in early
childhood education and I’m a Michigan certified
Business owner, professional blogger and social
I am not: a doctor, lawyer or journalist.
Monetary Value and Gain
Blogging as a Business Blogging for a Business
Advertising Talk, listen and engage
Reviews with costumers.
Affiliate Sales Show the person behind
Driving traffic to your
the business – connect on
other services or business. a real level.
Need to do more than just
and affiliate sales. blog – social networking
is a must.
ROI Examples and
Webinars and Trainings Reports
How do I make money blogging?
Ad networks – require so many impressions, page
views per month or an invitation.
Selling individual advertising to small businesses.
Tips for Selling Advertising on Blogs
Maintain in control of the ads for integrity purposes.
Review ad network policies and terms.
See the rate others are charging for individual ads.
Start blog out with ad space so it does not surprise
Keep ad space classy and organized – do not go
overboard and look spammy.
Examples of what I have reviewed and how this equals
income for me:
Non-toxic pots and pans
Green Cleaning Supplies
Tips for Reviewing Products:
Must have full disclosure and disclaimer. FTC
requires a blogger to have a disclaimer and let their
reader know they are reviewing a product sent to
Join Blog with Integrity.
Respect your readers and what they expect of you.
Your word is your integrity so think before you
review something or accept to review something.
Have a policy for doing blog reviews for companies
or PR firms contacting you.
Companies you like, products you use often
have affiliate programs. When you refer
someone to a product you get a slice of the
Varies from 5-15%
Some programs have flat rates like $20 per
costumer or client.
Tips for Affiliate Sales
FTC requires full disclosure so make sure you have
a easily accessible disclosure, do not mask links
and let your readers know if you have an affiliation
with a company.
Keep tabs on what affiliates work for you and do
not and don’t have too many – it gets confusing.
Only affiliate with companies that you would buy
from or use their products.
3 Green Angels
Tips for Leading Others to Your Services
Have a Press and Testimonial Page
Have an About Page
Connect and build a network via Twitter, Facebook,
Linkdin or others that fit your niche’
Watch others, read other blogs, be interactive
Reading other Social
blogs and Bookmarking
My Savvy Email
Blogging for a Business
Listen to your customer and seek their thoughts and
You want to create an authentic voice for your
company and put a person behind the name.
Brand your company in a new way.
Want to increase traffic to your website and content
being fed to Google.
Blogging for Business
If you have a website add a WordPress blog and
learn how to operate and ad content on your own.
Check with your legal department.
Add content on a regular basis.
Guest post on other blogs.
Use social media.
Benefits of Blogging for Business
Increase exposure and traffic to your website when
the roads are built driving traffic to your blog.
It is a starting point for using social media and
hearing what others are saying about your company,
brand and product as well as the competition.
Increase engagement with prospects.
Increase brand awareness.
Do Not Be Fooled
It takes time and is time consuming.
It takes hard work, effort and there is a learning
Alone there are 35 million women bloggers so
there’s a ton of competition.
There will be mistakes but remember it is online so
be careful – that means it is public.
Sometimes it will seem like you are talking and
nobody is listening.
3 Green Angels – You do not have to begin alone or
without help whether you’re an individual or a
Books We Like:
Blogging with Moxie
Blogging for Business