Generational Dynamics - - Modesto Rotary Presentation

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Communicating effectively between generations is essential for building relationships and business in a hyper-connected world. Yet navigating between generations can be difficult and sensitive.

This presentation examines how to use marking messages effectively to succeed in today's marketplace with the additional challenge of general complexities; the different demands, values and preference of today's multi-generational buyers.

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  • Boomers are the generation that could, eventually, very much user social media to push a cause since they are the original involved generation.
  • Lesley’s opinion: This generation is always onto the next best thing. They try new technology. They are early adopters. When they see grandparents showing up on Facebook, they may leave for other sites like FourSquare. (In fact,
  • Generational Dynamics - - Modesto Rotary Presentation

    1. 1. Generational Dynamics<br />3foldcomm.com<br />best strategy wins.<br />1722 J Street, Suite 17 | Sacramento, CA 95811 | ph. 916.442.1394 | fax 916.442.1664<br />
    2. 2. No More Golden Rule<br />Try WIIFM<br /><ul><li>Give your customers their “gets”
    3. 3. Arm yourself with knowledge
    4. 4. Apply that knowledge; generationally focus your marketing, advertising and branding efforts</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    5. 5. The Four Generations<br />Your success…<br />Understanding the four generations and their WIIFMs in order to gain their trust and engage with you.<br />And get to know the 5th generation!<br />3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    6. 6. The Four Generations<br />We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    7. 7. The Four Generations<br />3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    8. 8. Civics<br />We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    9. 9. Civics<br />Basics<br /><ul><li> Ages 66 and over
    10. 10. AKA Matures, Seniors, GIs, Greatest Generation, Builders
    11. 11. 59 million</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    12. 12. Civics<br />Civics are about … <br /><ul><li>Dedication and Sacrifice
    13. 13. Hard work
    14. 14. Conformity
    15. 15. Stability and Security
    16. 16. Respect for Authority
    17. 17. Delayed Gratification</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    18. 18. Civics<br />Give respect, loyalty, honesty<br /><ul><li>Build a face-to-face relationship
    19. 19. They are referral builders
    20. 20. Communicate authentically and understand HOW they want to be communicated with
    21. 21. Deliver on your promises
    22. 22. Use storytelling as a way to reinforce</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    23. 23. Civics<br />Customer outreach messaging:<br /><ul><li>Stress history and credibility of your organization
    24. 24. Include titles of position and responsibility when appropriate
    25. 25. Provide updates on your success as relates to their previous experiences
    26. 26. Include personal stories</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    27. 27. Civics<br />Are civics even online?<br /><ul><li>Number of older Americans online is growing.
    28. 28. Most popular activities online: researching health or medical information, product research, e-commerce, photo sharing.</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    29. 29. Baby Boomers<br />We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    30. 30. Baby Boomers<br />Basics<br /><ul><li>Ages 46-65
    31. 31. AKA Boomers, “Me” Generation
    32. 32. 78 million – largest generation</li></ul>3foldcomm.com<br />best strategy wins.<br />
    33. 33. Baby Boomers<br />Boomers are about…<br /><ul><li>Personal gratification
    34. 34. Optimism
    35. 35. Satisfying the “self” first
    36. 36. Community involvement
    37. 37. The “team” win
    38. 38. Rewards</li></ul>3foldcomm.com<br />best strategy wins.<br />
    39. 39. Baby Boomers<br />Customer outreach messaging:<br />Optimism!<br /><ul><li>Speak of things in positive terms –
    40. 40. “There’s no challenge too great.”
    41. 41. “We will move any obstacle to get this done.”
    42. 42. “We are committed to winning together.”
    43. 43. “It’s just the beginning.”</li></ul>3foldcomm.com<br />best strategy wins.<br />
    44. 44. Baby Boomers<br />Quick Boomer Fact<br />Today’s 50-65 crowd is flush with over $1,000,000,000,000<br />in spending power per year.<br />They should be a part of your <br />outreach strategy!<br />3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    45. 45. Baby Boomers<br />Boomers and Social Media<br /><ul><li>According to Groundswell, 39% of Older Boomers are social media “spectators”  reading blogs, listening to podcasts or watching user-generated video
    46. 46. Less likely to have online friends
    47. 47. High number of critics - brands need to cater to baby boomer women because they will punish or reward brands</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    48. 48. Generation X<br />We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    49. 49. Generation X<br />Basics<br /><ul><li>Ages 31-46
    50. 50. AKA X’ers, Baby Busters
    51. 51. 48 million
    52. 52. Original “latchkey” kids</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    53. 53. Generation X<br />Gen X’ers are about…<br /><ul><li>Seeking a sense of family
    54. 54. Desiring fun/freedom
    55. 55. Technoliteracy
    56. 56. Seeking balance
    57. 57. Fierce independence
    58. 58. Skepticism</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    59. 59. Generation X<br />Customer outreach messaging …<br />Fun and Freedom<br /><ul><li>Provide a fun, light experience
    60. 60. Offer freedom of choice – communicate options at every opportunity
    61. 61. Volunteer opportunities for self and with their kids
    62. 62. Provide planning contingency – what are the options if this doesn’t work</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    63. 63. Generation X<br />Gen X’ers are using…<br /><ul><li>The Pew Internet for the American Life Project’s says median age of Twitter user is 31, which has remained stable over the last year.
    64. 64. Median age for LinkedIn is now 39.
    65. 65. Gen X and Boomers also spend time on Flickr and YouTube.</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    66. 66. Generation Y<br />We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    67. 67. Generation Y<br />Basics<br /><ul><li>Ages 20-30
    68. 68. aka Gen Y, Echo Boomers, Millennials
    69. 69. 73 million – 2nd largest generation</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    70. 70.
    71. 71. Generation Y<br />Gen Y’ers are about…<br /><ul><li>Optimism and fun
    72. 72. Morals
    73. 73. Confidence (strong ego’s)
    74. 74. Community
    75. 75. Techno-fusion
    76. 76. Collaboration
    77. 77. Civic engagement</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    78. 78. Generation Y<br />Customer outreach messaging …<br /><ul><li>No comparisons to other groups/causes
    79. 79. Provide FYI, or “just in case” gentle messages vs. in your face appeal.
    80. 80. Be a part of the community you serve and “stand for something.”</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    81. 81. Generation Y<br />So Gen Y’ers are using…<br /><ul><li>The largest block of Facebook users are ages 18-25, followed by 26-34 year olds. Together, these groups make up 51% of user population.
    82. 82. Median age on MySpace is 26, and decreasing.
    83. 83. Gen Y is creating more content than any other generation.</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    84. 84. 5th Generation: the “net” generation<br />We love to share -- however, please ask us first. Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />
    85. 85. Generation Z<br />Quick Gen Z’ers facts …<br /><ul><li>Rather text than talk
    86. 86. Very short attention span
    87. 87. Growing up fast: behavior beyond their years
    88. 88. Growing up in smaller households; with older parents
    89. 89. Parents are more advisors than traditional parent roles
    90. 90. Very collaborative and creative
    91. 91. Very concerned about the environment</li></ul>3foldcomm.com<br />best strategy wins.<br />We love to share - -however, please ask us first.  Reproduction, modification, distribution or republication without the prior consent of 3fold Communications, LLC is strictly prohibited.<br />

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