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How to kill an idea

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Transcript

  • 1. How To Kill A Idea
    Thoughts On Creativity
    Part One
  • 2. “Its Too Risky
    Or Unpredictable”
  • 3. “It will cannibalize sales of existing products”
  • 4. “We haven’t got the budget for it”
  • 5. “Best to be a follower – know the risks”
  • 6. “We don’t have time to do it”
  • 7. “It’s impossible to forecast”
  • 8. “Management say it shouldn’t / can’t be done”
  • 9. “Customers won’t buy it”
  • 10. “It’s been done before and it didn’t work”
  • 11. “Our suppliers can’t do that”