How to kill an idea

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How to kill an idea

  1. 1. How To Kill A Idea<br />Thoughts On Creativity<br />Part One<br />
  2. 2. “Its Too Risky <br />Or Unpredictable”<br />
  3. 3. “It will cannibalize sales of existing products”<br />
  4. 4. “We haven’t got the budget for it”<br />
  5. 5. “Best to be a follower – know the risks”<br />
  6. 6. “We don’t have time to do it”<br />
  7. 7. “It’s impossible to forecast”<br />
  8. 8. “Management say it shouldn’t / can’t be done”<br />
  9. 9. “Customers won’t buy it”<br />
  10. 10. “It’s been done before and it didn’t work”<br />
  11. 11. “Our suppliers can’t do that”<br />

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