Cofunds 2010

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Cofunds is one of the UK’s top financial planning platforms with over £20bn of funds under management. We are working with Cofunds to make their platform so simple and intuitive that it leads to genuine brand advocacy.

Published in: Economy & Finance
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Cofunds 2010

  1. 1. Cofunds is the UK’s largest independentinvestment platform
  2. 2. Customers asked ‘Why does nancialservices have to be so complicated’?
  3. 3. We agreed.
  4. 4. Cofunds depend on digital fortransactions and customer service.
  5. 5. Our aim:Make Cofunds so simple and intuitive that it leads to genuine brand advocacy.
  6. 6. We spent time learning how Cofunds works.
  7. 7. We researched how Cofundscustomers use the platform.
  8. 8. Then we designedthe information architecture around user journeys
  9. 9. Taking it from this:
  10. 10. To this:
  11. 11. Useful, Beautiful, Digital.

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