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Birmingham Airport Case study

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Birmingham Airports website was not achieving its full potential. 3Sixtys rebranding created a website that significantly increased revenue.

Birmingham Airports website was not achieving its full potential. 3Sixtys rebranding created a website that significantly increased revenue.

Published in: Travel

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  • Transcript

    • 1. The old website was notachieving its full potential.
    • 2. It all beganwith questions.
    • 3. What do you want the website to do? What do your customers want?
    • 4. Commercialobjectives were set.
    • 5. Customer servicewas placed at the heart of the strategy
    • 6. Drawing onbehavioural economics as well as design andtechnology innovations
    • 7. 3Sixty re-engineeredthe website from thecustomer’s viewpoint
    • 8. The result: A site that acts asa friend to the customer.
    • 9. Commercial uplifthas exceeded targets, as have measures ofcustomer satisfaction.
    • 10. Useful,Beautiful, Digital.