VISIBILITY                             360                             A Search Success ProgramThursday, January 27, 2011
15.93 BILLION                                   SEARCHES IN                                   1 MONTH                     ...
TOP 5                                 SEARCH                                 PROVIDERS                             Google ...
Thursday, January 27, 2011                                           Se                                     or       ll   ...
;0"(;&,%:(&E($"@#:0("=%"(&,;%5%C@;%&(@1(F%$0(;&(%5,#&4"(;0"%#($%;"$>(%;"#@:;%&(F%;0(.&;0(-$"#$(@1                         ...
#1 ON                               GOOGLE               •     Key-Phrase Analysis               •     Key-Phrase Mapping ...
STRATEGIC                                INTEGRATION               •     SEO to target the head               •     PPC to...
GOOGLE                               SITEMAP               •     Google Compliance               •     Increase Spyder Fre...
LANDING                                 PAGE                                 OPTIMIZATION               •     Increase Vis...
COPYWRITING                               FOR SEO               •     Key-Phrase Frequency               •     Key-Phrase ...
PLAN /                              MEASURE /                              IMPROVE                                       P...
REPORTING                             Summary    Visibility   Engine   Keyword     Listings   Detail    Alert   Trend Comp...
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Visability 360: A Search Success Program

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A presentation from 3Sixty Interactive on SEO for your business.

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Visability 360: A Search Success Program

  1. 1. VISIBILITY 360 A Search Success ProgramThursday, January 27, 2011
  2. 2. 15.93 BILLION SEARCHES IN 1 MONTH 15000000000 11250000000 7500000000 Google Yahoo Microsoft Sites 3750000000 Facebook 0Thursday, January 27, 2011
  3. 3. TOP 5 SEARCH PROVIDERS Google Search 66.30% Yahoo Search 14.50% MSN/Bing/Windows Live 10.90% AOL Search 2.50% Ask.com 1.90%Thursday, January 27, 2011
  4. 4. Thursday, January 27, 2011 Se or ll 39% S e P ro rv du ic ct es s 11% G en 37% er at e Le 21% ad s Dr ive 17% Tr a ff i c To 39% Si te In Aw c re 5% ar ase en B es ra s n d 25% FOR PPC Im Se pr rv ove 2% ic e/ Cu Sa s tis tom 5% fa e ct r io OBJECTIVES n
  5. 5. ;0"(;&,%:(&E($"@#:0("=%"(&,;%5%C@;%&(@1(F%$0(;&(%5,#&4"(;0"%#($%;"$>(%;"#@:;%&(F%;0(.&;0(-$"#$(@1 $"@#:0("=%"$*(H/;0&-=0(;0%$(=-%1"(F&>;(;"//(I&-(@I($":#";$(;0@;>//(@-;&5@;%:@//I(#@J(I&-#($%;"(E%#$; E&#(K-"#%"$(%(<&&=/"(L$&##IMN+(E&//&F%=(;0"(."$;(,#@:;%:"$(&-;/%"1(."/&F(F%//(5@J"(%;("@$%"#(E&#($"@#:0 BALANCE IS "=%"$(;&(.&;0(:#@F/(@1(%1"O(I&-#(:&;";* ?"@#:0("=%"(&,;%5%C@;%&(%$(&E;"(@.&-;(5@J%=($5@//(5&1%E%:@;%&$(;&(,@#;$(&E(I&-#(F".$%;"*(90" 4%"F"1(%1%4%1-@//I+(;0"$"(:0@="$(5%=0;($""5(/%J"(%:#"5";@/(%5,#&4"5";$+(.-;(F0"(:&5.%"1 REQUIRED F%;0(&;0"#(&,;%5%C@;%&$+(;0"I(:&-/1(0@4"(@(&;%:"@./"(%5,@:;(&(I&-#($%;">$(-$"#("O,"#%":"(@1 ,"#E&#5@:"(%(&#=@%:($"@#:0(#"$-/;$*(P&->#"(/%J"/I(@/#"@1I(E@5%/%@#(F%;0(5@I(&E(;0"(;&,%:$(%(;0%$ =-%1"+(.":@-$"(;0"I>#" "$$";%@/(%=#"1%";$(E&#(@I(F".,@="+(.-;(I&-(5@I(&;(."(5@J%=(;0"(5&$; &-;(&E(;0"5* This program !"#$%&"()*("+,-*.*/#-*+(#00"%-1+(23+$)#(*%1"#$%&$"142-15(+-,#*6+$71,+(1+$"67$"142-15 assist has been design to provide, specifically, the solution that will 14%&#1 8++)2"96:+$61 in achieving a balanced approach to the areas affecting digital marketing growth.Thursday, January 27, 2011 <&&=/">$(?"@#:0(A=%"(B,;%5%C@;%&(?;@#;"#(<-%1"+(!"#$%&()*)+()2(3&4(6778+(/@;"$;(4"#$%&(@; <&&=/"(9".5@$;"#(Q";#@/
  6. 6. #1 ON GOOGLE • Key-Phrase Analysis • Key-Phrase Mapping • User ScenariosThursday, January 27, 2011
  7. 7. STRATEGIC INTEGRATION • SEO to target the head • PPC to target the tailThursday, January 27, 2011
  8. 8. GOOGLE SITEMAP • Google Compliance • Increase Spyder FrequencyThursday, January 27, 2011
  9. 9. LANDING PAGE OPTIMIZATION • Increase Visibility • Increase ConversionsThursday, January 27, 2011
  10. 10. COPYWRITING FOR SEO • Key-Phrase Frequency • Key-Phrase Density • Key-Phrase PositioningThursday, January 27, 2011
  11. 11. PLAN / MEASURE / IMPROVE Plan Improve MeasureThursday, January 27, 2011
  12. 12. REPORTING Summary Visibility Engine Keyword Listings Detail Alert Trend Competitive URL/Keyword Log URL Friday, August Engine Report for: www.buildmeadeck.com, www.deckbuy.com, www.deckgold.com 13, 2010 This report shows the current rank, previous rank and change in a keyword’s position categorized by search engine. Engine: Google Go Google Keyword / URL Current Previous Change Position Position deck builder (1 item, Best Position: 9) http://www.buildmeadeck.com/ 9 13 4 deck builders (1 item, Best Position: 17) http://www.buildmeadeck.com/ 17 40 23 Patio deck builders (1 item, Best Position: 3) http://www.buildmeadeck.com/ 3 9 6 patio builder (1 item, Best Position: 2) http://www.buildmeadeck.com/ 2 4 2 patio deck builder (1 item, Best Position: 5) http://www.buildmeadeck.com/ 5 8 3 Patio builders (1 item, Best Position: 1) http://www.buildmeadeck.com/ 1 7 6 Deck contractors (1 item, Best Position: 13) http://www.buildmeadeck.com/ 13 NA NA deck contractor (1 item, Best Position: 12) http://www.buildmeadeck.com/ 12 20 8 Deck construction (1 item, Best Position: 14) http://www.buildmeadeck.com/ 14 NA NA MSN Keyword / URL Current Previous Change Position Position deck builder (1 item, Best Position: 21) http://www.buildmeadeck.com/ 21 49 28 deck builders (0 item, Best Position: Not in first 30) No page found. Not in first 50. NA NAThursday, January 27, 2011 Patio deck builders (1 item, Best Position: 1) http://www.buildmeadeck.com/ 1 1 0 patio builder (1 item, Best Position: 2) http://www.buildmeadeck.com/ 2 2 0 patio deck builder (1 item, Best Position: 2)
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