Putting Digital In Your Pitch

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This is the slide deck from our recent webinar for advertising agencies and marketing agencies on how to sell more digital work

This is the slide deck from our recent webinar for advertising agencies and marketing agencies on how to sell more digital work

More in: Business , Technology
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Transcript

  • 1. Putting Digital In Your PitchUsing Digital Marketing to Support Your Agency
  • 2. #DIGITALPITCH
  • 3. 45% OF SENIOR MARKETERS ARE BRINGING IN OUTSIDE CONSULTANTS TO DEVELOP DIGITAL PROGRAMS3SixtyInteractive.com #digitalpitch
  • 4. How well have agencies modified, adapted,or added to their core competencies and capabilities in the digital age?3SixtyInteractive.com #digitalpitch
  • 5. THERE IS HOPE3SixtyInteractive.com #digitalpitch
  • 6. What new areas of service provisioning are you using or considering?3SixtyInteractive.com #digitalpitch
  • 7. DIGITAL TOOLS
  • 8. Search Engine Marketing3SixtyInteractive.com #digitalpitch
  • 9. 3SixtyInteractive.com #digitalpitch
  • 10. ORGANIC• Strategy• Key Phrase Research• Analyze and Review 3SixtyInteractive.com #digitalpitch
  • 11. PAY PER CLICK• Keyphrase• Budget• Analyze and Review 3SixtyInteractive.com #digitalpitch
  • 12. SOCIAL MEDIA3SixtyInteractive.com #digitalpitch
  • 13. SOCIAL MEDIA• Communication • Brand Building • Consistency• Listening • Customer Is Speaking • Competitive Analysis 3SixtyInteractive.com #digitalpitch
  • 14. WEB DEVELOPMENT3SixtyInteractive.com #digitalpitch
  • 15. WEB DEVELOPMENT• Landing Pages• Mobile Development• Webpages 3SixtyInteractive.com #digitalpitch
  • 16. EMAIL MARKETING3SixtyInteractive.com #digitalpitch
  • 17. EMAIL MARKETING• Build List• Segment List• Relevant Communication• Personalization• Analyze, Test, Repeat 3SixtyInteractive.com #digitalpitch
  • 18. VIDEO3SixtyInteractive.com #digitalpitch
  • 19. VIDEO MARKETING• Customer is Visual• New Commercial• More Likely to be forwarded on 3SixtyInteractive.com #digitalpitch
  • 20. CROSS CHANNEL SUPPORT
  • 21. MULTI-CHANNEL MARKETING3SixtyInteractive.com #digitalpitch
  • 22. OUTDOOR-WEBSITE• 2005 Campaign• High Visibility• Target Audience• 1600 emails sent www.oma.org.au/case-studies 3SixtyInteractive.com #digitalpitch
  • 23. DIRECT MAIL-LANDING PAGES• Increase online payment• Personalize URL• 85% Increase in payment• Sale of Posters paid for http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/ campaign University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View- details.html 3SixtyInteractive.com #digitalpitch
  • 24. PROMOTION - SOCIAL MEDIA• Fed EX Lunch Box Promo • South by South West• Free Lunch with Twitter Handle• Brand Building http://socialmediab2b.com/2011/03/3-successful-b2b- marketing-promotions-at-sxsw/ 3SixtyInteractive.com #digitalpitch
  • 25. ANALYSIS & TESTING3SixtyInteractive.com #digitalpitch
  • 26. ANALYSIS• Every Thing is Trackable• Demographics• Behavior 3SixtyInteractive.com #digitalpitch
  • 27. TESTING• Quick Improvement• Low Cost• Easier Segementation 3SixtyInteractive.com #digitalpitch
  • 28. GET TO WORK3SixtyInteractive.com #digitalpitch
  • 29. www.3SixtyInteractive.com @360interactive www.facebook.com/3sixtyinteractive noahb@3sixtyinteractive.com @noahbabcock3SixtyInteractive.com #digitalpitch