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Putting Digital In Your PitchUsing Digital Marketing to Support Your Agency
#DIGITALPITCH
45% OF SENIOR MARKETERS ARE BRINGING IN    OUTSIDE CONSULTANTS TO DEVELOP            DIGITAL PROGRAMS3SixtyInteractive.com...
How well have agencies modified, adapted,or added  to their core competencies and capabilities in the                    di...
THERE IS HOPE3SixtyInteractive.com       #digitalpitch
What new areas of service provisioning          are you using or considering?3SixtyInteractive.com                       #...
DIGITAL TOOLS
Search Engine Marketing3SixtyInteractive.com                    #digitalpitch
3SixtyInteractive.com   #digitalpitch
ORGANIC• Strategy• Key   Phrase Research• Analyze    and Review 3SixtyInteractive.com          #digitalpitch
PAY PER CLICK• Keyphrase• Budget• Analyze   and Review 3SixtyInteractive.com           #digitalpitch
SOCIAL MEDIA3SixtyInteractive.com       #digitalpitch
SOCIAL MEDIA• Communication  • Brand   Building  • Consistency• Listening  • Customer    Is Speaking  • Competitive Analys...
WEB DEVELOPMENT3SixtyInteractive.com   #digitalpitch
WEB DEVELOPMENT• Landing   Pages• Mobile   Development• Webpages 3SixtyInteractive.com    #digitalpitch
EMAIL MARKETING3SixtyInteractive.com      #digitalpitch
EMAIL MARKETING• Build   List• Segment        List• Relevant       Communication• Personalization• Analyze, Test, Repeat 3...
VIDEO3SixtyInteractive.com           #digitalpitch
VIDEO MARKETING• Customer   is Visual• New    Commercial• More   Likely to be forwarded on 3SixtyInteractive.com          ...
CROSS CHANNEL SUPPORT
MULTI-CHANNEL MARKETING3SixtyInteractive.com   #digitalpitch
OUTDOOR-WEBSITE• 2005   Campaign• High Visibility• Target Audience• 1600   emails sent                          www.oma.or...
DIRECT MAIL-LANDING PAGES• Increase   online payment• Personalize   URL• 85%    Increase in payment• Sale    of Posters pa...
PROMOTION - SOCIAL MEDIA• Fed   EX Lunch Box Promo  • South   by South West• Free     Lunch with Twitter Handle• Brand   B...
ANALYSIS & TESTING3SixtyInteractive.com    #digitalpitch
ANALYSIS• Every Thing   is Trackable• Demographics• Behavior 3SixtyInteractive.com             #digitalpitch
TESTING• Quick    Improvement• Low   Cost• Easier   Segementation 3SixtyInteractive.com               #digitalpitch
GET TO WORK3SixtyInteractive.com      #digitalpitch
www.3SixtyInteractive.com                  @360interactive          www.facebook.com/3sixtyinteractive            noahb@3s...
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Putting Digital In Your Pitch

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This is the slide deck from our recent webinar for advertising agencies and marketing agencies on how to sell more digital work

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Transcript of "Putting Digital In Your Pitch"

  1. 1. Putting Digital In Your PitchUsing Digital Marketing to Support Your Agency
  2. 2. #DIGITALPITCH
  3. 3. 45% OF SENIOR MARKETERS ARE BRINGING IN OUTSIDE CONSULTANTS TO DEVELOP DIGITAL PROGRAMS3SixtyInteractive.com #digitalpitch
  4. 4. How well have agencies modified, adapted,or added to their core competencies and capabilities in the digital age?3SixtyInteractive.com #digitalpitch
  5. 5. THERE IS HOPE3SixtyInteractive.com #digitalpitch
  6. 6. What new areas of service provisioning are you using or considering?3SixtyInteractive.com #digitalpitch
  7. 7. DIGITAL TOOLS
  8. 8. Search Engine Marketing3SixtyInteractive.com #digitalpitch
  9. 9. 3SixtyInteractive.com #digitalpitch
  10. 10. ORGANIC• Strategy• Key Phrase Research• Analyze and Review 3SixtyInteractive.com #digitalpitch
  11. 11. PAY PER CLICK• Keyphrase• Budget• Analyze and Review 3SixtyInteractive.com #digitalpitch
  12. 12. SOCIAL MEDIA3SixtyInteractive.com #digitalpitch
  13. 13. SOCIAL MEDIA• Communication • Brand Building • Consistency• Listening • Customer Is Speaking • Competitive Analysis 3SixtyInteractive.com #digitalpitch
  14. 14. WEB DEVELOPMENT3SixtyInteractive.com #digitalpitch
  15. 15. WEB DEVELOPMENT• Landing Pages• Mobile Development• Webpages 3SixtyInteractive.com #digitalpitch
  16. 16. EMAIL MARKETING3SixtyInteractive.com #digitalpitch
  17. 17. EMAIL MARKETING• Build List• Segment List• Relevant Communication• Personalization• Analyze, Test, Repeat 3SixtyInteractive.com #digitalpitch
  18. 18. VIDEO3SixtyInteractive.com #digitalpitch
  19. 19. VIDEO MARKETING• Customer is Visual• New Commercial• More Likely to be forwarded on 3SixtyInteractive.com #digitalpitch
  20. 20. CROSS CHANNEL SUPPORT
  21. 21. MULTI-CHANNEL MARKETING3SixtyInteractive.com #digitalpitch
  22. 22. OUTDOOR-WEBSITE• 2005 Campaign• High Visibility• Target Audience• 1600 emails sent www.oma.org.au/case-studies 3SixtyInteractive.com #digitalpitch
  23. 23. DIRECT MAIL-LANDING PAGES• Increase online payment• Personalize URL• 85% Increase in payment• Sale of Posters paid for http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/ campaign University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View- details.html 3SixtyInteractive.com #digitalpitch
  24. 24. PROMOTION - SOCIAL MEDIA• Fed EX Lunch Box Promo • South by South West• Free Lunch with Twitter Handle• Brand Building http://socialmediab2b.com/2011/03/3-successful-b2b- marketing-promotions-at-sxsw/ 3SixtyInteractive.com #digitalpitch
  25. 25. ANALYSIS & TESTING3SixtyInteractive.com #digitalpitch
  26. 26. ANALYSIS• Every Thing is Trackable• Demographics• Behavior 3SixtyInteractive.com #digitalpitch
  27. 27. TESTING• Quick Improvement• Low Cost• Easier Segementation 3SixtyInteractive.com #digitalpitch
  28. 28. GET TO WORK3SixtyInteractive.com #digitalpitch
  29. 29. www.3SixtyInteractive.com @360interactive www.facebook.com/3sixtyinteractive noahb@3sixtyinteractive.com @noahbabcock3SixtyInteractive.com #digitalpitch
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