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Quick Start to Captioning
November 12, 2013 at 2:00pm ET

Presenter
Josh Miller
josh@3playmedia.com
Tel: (617) 764-5189 x1...
Agenda
‣ Introduction to captioning
‣ Overview of captioning services
‣ Quick start guide
‣ Q&A

2
What Are Captions?
‣ Text that has been time-synchronized with the
media
‣ Captions convey all spoken content as well as
r...
What Are Captions?
Terminology
‣ Captioning vs. Transcription

4
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling

5
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning

6
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ P...
How Are Captions Used?

8
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with ...
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with ...
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with ...
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with ...
CVAA Timeline
‣ Phased In: All prerecorded programming that is
not edited for Internet distribution
‣ Phased In: Live & ne...
Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (...
Benefits
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environme...
Caption Formats
SRT Example
SRT

YouTube and other web players

DFXP

Flash players

SCC

iPods, iTunes, DVD encoding

SAM...
About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA

17
About 3Play Media
‣
‣
‣
‣

Captioning + transcription + translation
MIT spinout in 2007
Based in Cambridge, MA
700+ custom...
Overview of 3Play Media Services

Captioning

Translation

Transcription

Interactive
Search Tools

Automated Transcript
A...
Accuracy and Quality
Multi-Step Human Review Process

‣
‣
‣
‣

More efficient, cost-effective
>99% accuracy
All work done ...
Editing Captions

‣
‣
‣
‣

Each word linked to video/audio
Edits instantly propagate to all output files
No reprocessing i...
Customer Support
“3Play Media’s transcription service enables T-Mobile to
meet fast approaching deadlines and deliver high...
Account Setup
Users and billing
‣ Multi-user support
‣ Control user permissions/access
‣ Billing: credit card or invoicing...
Flexible Upload Options

24
Platform Integrations
Video Player / Platform Integrations

25
Automated Transcript Alignment
Already have a transcript?

26
Final Output

‣ Many formats available for download
‣ Indefinite storage of transcript and caption files
‣ Unlimited downl...
Translation
‣ Integrated
translation to many
languages
‣ Choose from 3
quality levels

28
Captions Plugin

‣

Works with most video
players

‣

Searchable

‣

‣

Customizable

‣

Supports multiple
languages

SEO ...
Interactive Transcript

30
CaptionsForYouTube.com
The easiest way to add captions for YouTube

31
QUESTIONS?

Q&A

Video Tutorials, FAQs, Webinars, How-To Guides:
http://www.3playmedia.com/how-it-works/overview/

Josh Mi...
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Quick Start to Captioning

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Learn the basics of how to add closed captions to make your video fully accessible, searchable, and SEO-friendly. Register for this webinar to learn about:

- Accessibility laws and compliance
- How to create closed captions
- Getting the right captions format
- Emerging formats for HTML5 and mobile
- Using the universal captions plugin
- Video player compatibility
- Working with lecture capture and video platforms
- How to edit closed captions after they have been processed
- Translation and multilingual subtitles

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Transcript of "Quick Start to Captioning"

  1. 1. Quick Start to Captioning November 12, 2013 at 2:00pm ET Presenter Josh Miller josh@3playmedia.com Tel: (617) 764-5189 x102  Type questions in the window during the presentation  This presentation is being recorded and will be available for replay Follow on Twitter: #3PlayCaptioning www.3playmedia.com twitter: @3playmedia 1
  2. 2. Agenda ‣ Introduction to captioning ‣ Overview of captioning services ‣ Quick start guide ‣ Q&A 2
  3. 3. What Are Captions? ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content as well as relevant sound effects ‣ Originated in the early 1980s from an FCC mandate for broadcast TV 3
  4. 4. What Are Captions? Terminology ‣ Captioning vs. Transcription 4
  5. 5. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling 5
  6. 6. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning 6
  7. 7. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning ‣ Post Production vs. Real-Time 7
  8. 8. How Are Captions Used? 8
  9. 9. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies 9
  10. 10. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law 10
  11. 11. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications 11
  12. 12. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications CVAA ‣ Applies to content that airs on TV + Internet 12
  13. 13. CVAA Timeline ‣ Phased In: All prerecorded programming that is not edited for Internet distribution ‣ Phased In: Live & near-live programming originally broadcast on television. ‣ Sep 30, 2013: Prerecorded programming that is edited for Internet distribution. ‣ Mar 30, 2014: Archival programming (45 days) ‣ Mar 30, 2015: Archival programming (30 days) ‣ Mar 30, 2016: Archival programming (15 days) 13
  14. 14. Accessibility - a Growing Concern ‣ Worldwide: 1 billion people have a disability ‣ U.S.: 56.7 million have a disability (48 million related to hearing) ‣ U.S.: 11% of higher ed students have a disability ‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) 14
  15. 15. Benefits ‣ Accessibility for deaf and hard of hearing ‣ For ESL viewers ‣ Flexibility to view in noise-sensitive environments ‣ Search ‣ Reusability ‣ Navigation, better UX ‣ SEO/discoverability ‣ Used as source for translation 15
  16. 16. Caption Formats SRT Example SRT YouTube and other web players DFXP Flash players SCC iPods, iTunes, DVD encoding SAMI Windows Media QT QuickTime STL DVD Studio Pro CPT.XML Captionate SBV YouTube RT Real Media WebVTT Emerging HTML5 Custom XML Custom formats Custom Text Custom formats Emerging standards for HTML5 16
  17. 17. About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA 17
  18. 18. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 Based in Cambridge, MA 700+ customers in higher ed, media & entertainment, enterprise, government 18
  19. 19. Overview of 3Play Media Services Captioning Translation Transcription Interactive Search Tools Automated Transcript Alignment Integrations / API 19
  20. 20. Accuracy and Quality Multi-Step Human Review Process ‣ ‣ ‣ ‣ More efficient, cost-effective >99% accuracy All work done in USA Consistent transcription standards 20
  21. 21. Editing Captions ‣ ‣ ‣ ‣ Each word linked to video/audio Edits instantly propagate to all output files No reprocessing is necessary Find & replace 21
  22. 22. Customer Support “3Play Media’s transcription service enables T-Mobile to meet fast approaching deadlines and deliver high quality closed captions. The support team is very responsive and show that they care about the quality and efficiency of their services. I highly recommend 3Play Media to video publishers looking for professional transcription services with a partner that is easy to do business with.” Josh Rowin, T-Mobile “Working with 3Play Media has been an ease and a joy. As a person who deals with technology, I do not look for a perfect service or product because I don't think such a thing exists. What's important is the customer service you get, and 3Play just plain rocks when it comes to helping out. In terms of tech, they are cutting edge and have a great UI for editing captions on the fly.” Josh Harder, University of Wisconsin 22
  23. 23. Account Setup Users and billing ‣ Multi-user support ‣ Control user permissions/access ‣ Billing: credit card or invoicing Security ‣ Secure web-based system (https) ‣ Unique API keys and FTP credentials 23
  24. 24. Flexible Upload Options 24
  25. 25. Platform Integrations Video Player / Platform Integrations 25
  26. 26. Automated Transcript Alignment Already have a transcript? 26
  27. 27. Final Output ‣ Many formats available for download ‣ Indefinite storage of transcript and caption files ‣ Unlimited downloads 27
  28. 28. Translation ‣ Integrated translation to many languages ‣ Choose from 3 quality levels 28
  29. 29. Captions Plugin ‣ Works with most video players ‣ Searchable ‣ ‣ Customizable ‣ Supports multiple languages SEO boost 29
  30. 30. Interactive Transcript 30
  31. 31. CaptionsForYouTube.com The easiest way to add captions for YouTube 31
  32. 32. QUESTIONS? Q&A Video Tutorials, FAQs, Webinars, How-To Guides: http://www.3playmedia.com/how-it-works/overview/ Josh Miller 3Play Media josh@3playmedia.com +1.617.764.5189 X102 Support: http://support.3playmedia.com YouTube: http://www.captionsforyoutube.com 32
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