This webinar is an overview of how Brightcove and 3Play Media can make your online video more accessible and searchable. Learn about the basics of Section 508 accessibility laws and how integrated workflows make it easier than ever to add closed captions or an interactive transcript. The webinar covers the following topics: - Overview of Section 508 accessibility laws - How to create closed captions - Integration between Brightcove and 3Play Media - Workflow automation - Features and benefits of interactive transcripts - How to translate and create multilingual subtitles Presenters: Andrea Terrazas | Carahsoft Adam Jacobs | Carahsoft Josh Miller | 3Play Media Mike Moore | Brightcove

1. How to Make Your Online Video Accessible and
Searchable: An Overview of Closed Captioning
and Interactive Transcripts
Josh Miller
Twitter: @jgmiller3
Email: josh@3playmedia.com

2. Brightcove Overview
Adam Jacobs
Account Representative | Carahsoft
Brightcove / 3Play Media Government Team
adam.jacobs@carahsoft.com
(703) 230-7461

3. Agenda – Video Interactive Transcripts
Carahsoft Welcome and house keeping
Speaker introductions
Adam Jacobs, Account Representative, Carahsoft
Josh Miller, Co-Founder, 3Play Media
Mike Moore, Technical Director, Brightcove
Brief introduction to Brightcove (10 mins)
Landscape level set (5 minutes)
3Play SEO and 508 discussion (30 minutes)
Questions and answers (15 minutes)

4. Video will become
as pervasive as
text on the web.

5. IMF Example
Flash and HTML 5 – Same Experience (no coding)
Brightcove is an online video platform that helps organizations of all sizes publish
video through their web sites and syndicated partner sites to desktops and devices
with professional quality and control.

6. Customers:
Over 2800+ customers powering 60,000+ sites
150M+ player loads resulting in over 35M+ Streams delivered each day
We ingest over 5 hours of content every 60 seconds!

7. Brightcove is innovating in the areas that matter most
Encoding Quality
Mobile Device Support
Analytics
HTML5 Support
Social Network Integration
YouTube Distribution/ Sync
Transcription: SEO/ 508 Support
Live Event Support

8. Evolution of Traffic on the Web
Why is video exploding?
Video drives traffic
Source Wired Magazine Sept 2010, based on estimates from Cisco http://www.wired.com/magazine/2010/08/ff_webrip/

9. Online Video Growth
Monthly Video Views (in billions)
Source: comScore
© 2010 Brightcove, Inc. All Rights Reserved.
8

10. Distribution of Online Video Views
comScore
Share of Video Sessions
Apps are now driving
huge amounts of
traffic: Site specific
content, Adobe Air
apps, iPhone/ iPad/
Android, etc…
© 2010 Brightcove, Inc. All Rights Reserved.
9

11. Content (Type, Titles, Quality) x Distribution (Syndication, Delivery, SEO, Destination) =
Quality User Experiences and Greater
Traffic

13. What Are Closed Captions?
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts used?

Benefits

• Captions are text that is time-synchronized
with the media
SEO Best Practices
• Captions convey all spoken content as well
as relevant sound effects
• Originated in the early 1980s from an FCC
mandate for broadcast TV
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

14. What Are Closed Captions?
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts used?

• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time
Benefits

Terminology
SEO Best Practices
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

15. Accessibility Laws
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts used?

Benefits

ADA Section 508
SEO Best Practices
“All training and informational video and
multimedia productions must contain
captions …”
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

16. Accessibility Laws
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts used?

Benefits

ADA Section 508
SEO Best Practices
“All training and informational video and
multimedia productions must contain
captions …”
ADA Section 504
“No individual, solely by reason of her or
his disability…be denied the benefits of
any program, service, or activity…”
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

17. Accessibility Laws
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts used?

Benefits

ADA Section 508
SEO Best Practices
“All training and informational video and
multimedia productions must contain
captions …”
ADA Section 504
“No individual, solely by reason of her or
his disability…be denied the benefits of
any program, service, or activity…”
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
21st Century Communications
& Video Accessibility Act
“Closed captioning on video
programming delivered using internet
protocol….”
Tel: (617) 764-5189

18. Caption Formats
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts used?

Benefits

SEO Best Practices
Most Common Caption Formats
Quick Start Guide
SRT
YouTube and other web players
Overview of 3Play Media
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
RT
Real Player
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

19. What Are Interactive Transcripts?
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts used?

Benefits

SEO Best Practices
• Text that is time-synchronized with the
media
• Words are highlighted as they are spoken
• Can initiate actions such as search or
jumping to specific segments
• Live outside the media player as opposed
to overlays such as captions
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

20. How Are Captions and Interactive
Transcripts Used?
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts

How are captions and
interactive transcripts
used?

Benefits

SEO Best Practices
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

21. Benefits
Captions & Transcripts

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts
• Content becomes searchable, navigable

How are captions and
interactive transcripts used?

SEO Best Practices
• Content distribution – ability to quickly share
exact segments
• SEO/discoverability
• Accessible for hearing impaired viewers
Benefits

• Enhanced user engagement
Quick Start Guide
Overview of 3Play Media
• Flexibility to view anywhere, such as noisy
environments or offices
• Used as source for translation
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

22. SEO Best Practices
Captions & Transcripts
• Add the text transcript to the page

What are closed captions?

Accessibility laws

Caption formats

What are interactive
transcripts
• Use a descriptive video title

How are captions and
interactive transcripts used?
• Add keyword tags and descriptions

Benefits

SEO Best Practices
• Build a video sitemap
Quick Start Guide
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

23. Account Setup
Captions & Transcripts
Quick Start Guide
Users and billing

Account setup
• Can have multiple users per account

Importing files from
Brightcove
• Permission/access levels can also be set for
each user

Adding Closed Captions

Interactive Transcript
Configuration
• Flexible billing options include credit card
and invoicing

Other Outputs
Security
• Secure web-based system (https)
Overview of 3Play Media
• Users each have their own login credentials
Questions
• Unique API keys and FTP credentials
http://www.3playmedia.com
Tel: (617) 764-5189

24. Import and Process Your Files
Captions & Transcripts
Choose destination folder and turnaround service
Quick Start Guide

Account setup

Importing files from
Brightcove

Adding Closed Captions

Interactive Transcript
Configuration

Other Outputs
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

25. Adding Closed Captions
Captions & Transcripts
Quick Start Guide

Account setup

Adding Closed Captions

Interactive Transcript
Configuration

2. Insert code in webpage
Importing files from
Brightcove

1. Add caption plugin to Brightcove player
Other Outputs
Overview of 3Play Media
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

26. Interactive Transcript Configuration
My Files > Publish > Interactive Transcript
Captions & Transcripts
Quick Start Guide

Account setup

Importing files from
Brightcove

Adding Closed Captions

Interactive Transcript
Configuration

Select
Parameters
Other Outputs
Overview of 3Play Media
Questions
Copy Code
http://www.3playmedia.com
Tel: (617) 764-5189

27. Other Outputs
Captions & Transcripts
Quick Start Guide

Account setup

Importing files from
Brightcove

Adding Closed Captions

Interactive Transcript
Configuration

Other Outputs
Overview of 3Play Media
• Many formats to download
Questions
• Indefinite storage of transcript and caption
files
• Unlimited downloads
• Access to other account tools at all times,
including real-time edit
http://www.3playmedia.com
Tel: (617) 764-5189

28. Company Background
Captions & Transcripts
Quick Start Guide
• Spinout from MIT
Overview of 3Play Media
• Developed innovative process for high
quality transcription

Company background

Overview of services

Accuracy & Quality

Real-Time Editing

Customer Support
• 100+ customers
Select Customers
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

29. Overview of Services
Captions & Transcripts
Quick Start Guide
Overview of 3Play Media
• Transcription
• Closed captioning
• Transcript alignment

Company background

Overview of services

Accuracy & Quality
• Interactive web tools for video search

Real-Time Editing
• Translation into foreign languages

Customer Support
• Integrated workflows with video platforms
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

30. Accuracy & Quality
Captions & Transcripts
Multi-Step Human Review Process
Quick Start Guide
Overview of 3Play Media

Company background

Overview of services

Accuracy & Quality

Real-Time Editing

Customer Support
Questions
• More efficient, cost-effective
• >99% accuracy
• All work done in USA
http://www.3playmedia.com
Tel: (617) 764-5189

31. Accuracy & Quality
Captions & Transcripts
Rigorous standards that entire 3Play Media
transcription staff gets trained on
Quick Start Guide
Overview of 3Play Media

Company background

Overview of services

Accuracy & Quality

Real-Time Editing

Customer Support
Questions
http://www.3playmedia.com
Tel: (617) 764-5189

32. Real-Time Editing
Captions & Transcripts
Quick Start Guide
Overview of 3Play Media

Company background

Overview of services

Accuracy & Quality

Real-Time Editing

Customer Support
Questions
•
•
•
•
http://www.3playmedia.com
Each word linked to video/audio
Edits instantly propagate to all output files
No reprocessing is necessary!
Find & replace
Tel: (617) 764-5189

33. Customer Support
Captions & Transcripts
Quick Start Guide
“Working with 3Play Media has been an ease and a joy.

Company background

Overview of services

Accuracy & Quality
As a person who deals with technology, I do not look for a
perfect service or product because I don't think such a
thing exists. What's important is the customer service you
get, and 3Play just plain rocks when it comes to helping
out. In terms of tech, they are cutting edge and have a
great UI for editing captions on the fly.”

Real-Time Editing
Josh Harder, University of Wisconsin

Customer Support
Overview of 3Play Media
Questions
“I rely heavily on 3Play Media for my transcription needs.
I have always been impressed with the quality of their
work and even more impressed with their customer
service, which is top notch. I highly recommend this
company.”
Cate Reavis, MIT
http://www.3playmedia.com
Tel: (617) 764-5189

34. Questions
Captions & Transcripts
QUESTIONS?
Quick Start Guide
Overview of 3Play Media
Questions
Resources
Get Started: http://www.3playmedia.com/get-started/
3Play Media Video Tutorials: http://www.3playmedia.com/video-tutorials/
Brigthcove Training Videos: http://support.brightcove.com/en/training-videos
Examples
MIT150: http://mit150.mit.edu/infinite-history
EducationUSA: http://www.educationusa.info/
Josh Miller
@jgmiller
josh@3playmedia.com
http://www.3playmedia.com
Tel: (617) 764-5189