How to Make Your Online Video Accessible and
Searchable: An Overview of Closed Captioning
and Interactive Transcripts

Jos...
Brightcove Overview

Adam Jacobs
Account Representative | Carahsoft
Brightcove / 3Play Media Government Team
adam.jacobs@c...
Agenda – Video Interactive Transcripts
Carahsoft Welcome and house keeping
Speaker introductions
Adam Jacobs, Account Repr...
Video will become
as pervasive as
text on the web.
IMF Example

Flash and HTML 5 – Same Experience (no coding)

Brightcove is an online video platform that helps organizatio...
Customers:
Over 2800+ customers powering 60,000+ sites
150M+ player loads resulting in over 35M+ Streams delivered each da...
Brightcove is innovating in the areas that matter most
Encoding Quality

Mobile Device Support

Analytics

HTML5 Support

...
Evolution of Traffic on the Web

Why is video exploding?
Video drives traffic

Source Wired Magazine Sept 2010, based on e...
Online Video Growth

Monthly Video Views (in billions)

Source: comScore

© 2010 Brightcove, Inc. All Rights Reserved.

8
Distribution of Online Video Views
comScore
Share of Video Sessions

Apps are now driving
huge amounts of
traffic: Site sp...
Content (Type, Titles, Quality) x Distribution (Syndication, Delivery, SEO, Destination) =
Quality User Experiences and Gr...
What Are Closed Captions?
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption formats

...
What Are Closed Captions?
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption formats

...
Accessibility Laws
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption formats



What...
Accessibility Laws
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption formats



What...
Accessibility Laws
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption formats



What...
Caption Formats
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption formats



What ar...
What Are Interactive Transcripts?
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption f...
How Are Captions and Interactive
Transcripts Used?
Captions & Transcripts


What are closed captions?



Accessibility l...
Benefits
Captions & Transcripts


What are closed captions?



Accessibility laws



Caption formats



What are inter...
SEO Best Practices
Captions & Transcripts

• Add the text transcript to the page



What are closed captions?



Accessi...
Account Setup
Captions & Transcripts
Quick Start Guide

Users and billing



Account setup

• Can have multiple users per...
Import and Process Your Files
Captions & Transcripts

Choose destination folder and turnaround service

Quick Start Guide
...
Adding Closed Captions
Captions & Transcripts
Quick Start Guide


Account setup



Adding Closed Captions



Interactiv...
Interactive Transcript Configuration
My Files > Publish > Interactive Transcript

Captions & Transcripts
Quick Start Guide...
Other Outputs
Captions & Transcripts
Quick Start Guide


Account setup



Importing files from
Brightcove



Adding Clo...
Company Background
Captions & Transcripts
Quick Start Guide

• Spinout from MIT

Overview of 3Play Media

• Developed inno...
Overview of Services
Captions & Transcripts
Quick Start Guide
Overview of 3Play Media

• Transcription
• Closed captioning...
Accuracy & Quality
Captions & Transcripts

Multi-Step Human Review Process

Quick Start Guide
Overview of 3Play Media


C...
Accuracy & Quality
Captions & Transcripts

Rigorous standards that entire 3Play Media
transcription staff gets trained on
...
Real-Time Editing
Captions & Transcripts
Quick Start Guide
Overview of 3Play Media


Company background



Overview of s...
Customer Support
Captions & Transcripts
Quick Start Guide

“Working with 3Play Media has been an ease and a joy.



Compa...
Questions
Captions & Transcripts

QUESTIONS?

Quick Start Guide
Overview of 3Play Media
Questions

Resources
Get Started: ...
How to Make Your Online Video Accessible and Searchable: An Overview of Closed Captioning and Interactive Transcripts
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How to Make Your Online Video Accessible and Searchable: An Overview of Closed Captioning and Interactive Transcripts

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This webinar is an overview of how Brightcove and 3Play Media can make your online video more accessible and searchable. Learn about the basics of Section 508 accessibility laws and how integrated workflows make it easier than ever to add closed captions or an interactive transcript. The webinar covers the following topics:

- Overview of Section 508 accessibility laws
- How to create closed captions
- Integration between Brightcove and 3Play Media
- Workflow automation
- Features and benefits of interactive transcripts
- How to translate and create multilingual subtitles

Presenters:

Andrea Terrazas | Carahsoft
Adam Jacobs | Carahsoft
Josh Miller | 3Play Media
Mike Moore | Brightcove

Published in: Technology, Design
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How to Make Your Online Video Accessible and Searchable: An Overview of Closed Captioning and Interactive Transcripts

  1. 1. How to Make Your Online Video Accessible and Searchable: An Overview of Closed Captioning and Interactive Transcripts Josh Miller Twitter: @jgmiller3 Email: josh@3playmedia.com
  2. 2. Brightcove Overview Adam Jacobs Account Representative | Carahsoft Brightcove / 3Play Media Government Team adam.jacobs@carahsoft.com (703) 230-7461
  3. 3. Agenda – Video Interactive Transcripts Carahsoft Welcome and house keeping Speaker introductions Adam Jacobs, Account Representative, Carahsoft Josh Miller, Co-Founder, 3Play Media Mike Moore, Technical Director, Brightcove Brief introduction to Brightcove (10 mins) Landscape level set (5 minutes) 3Play SEO and 508 discussion (30 minutes) Questions and answers (15 minutes)
  4. 4. Video will become as pervasive as text on the web.
  5. 5. IMF Example Flash and HTML 5 – Same Experience (no coding) Brightcove is an online video platform that helps organizations of all sizes publish video through their web sites and syndicated partner sites to desktops and devices with professional quality and control.
  6. 6. Customers: Over 2800+ customers powering 60,000+ sites 150M+ player loads resulting in over 35M+ Streams delivered each day We ingest over 5 hours of content every 60 seconds!
  7. 7. Brightcove is innovating in the areas that matter most Encoding Quality Mobile Device Support Analytics HTML5 Support Social Network Integration YouTube Distribution/ Sync Transcription: SEO/ 508 Support Live Event Support
  8. 8. Evolution of Traffic on the Web Why is video exploding? Video drives traffic Source Wired Magazine Sept 2010, based on estimates from Cisco http://www.wired.com/magazine/2010/08/ff_webrip/
  9. 9. Online Video Growth Monthly Video Views (in billions) Source: comScore © 2010 Brightcove, Inc. All Rights Reserved. 8
  10. 10. Distribution of Online Video Views comScore Share of Video Sessions Apps are now driving huge amounts of traffic: Site specific content, Adobe Air apps, iPhone/ iPad/ Android, etc… © 2010 Brightcove, Inc. All Rights Reserved. 9
  11. 11. Content (Type, Titles, Quality) x Distribution (Syndication, Delivery, SEO, Destination) = Quality User Experiences and Greater Traffic
  12. 12. What Are Closed Captions? Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  Benefits  • Captions are text that is time-synchronized with the media SEO Best Practices • Captions convey all spoken content as well as relevant sound effects • Originated in the early 1980s from an FCC mandate for broadcast TV Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  13. 13. What Are Closed Captions? Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  • Captioning vs. Transcription • Captioning vs. Subtitling • Closed Captioning vs. Open Captioning • Post Production vs. Real-Time Benefits  Terminology SEO Best Practices Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  14. 14. Accessibility Laws Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  Benefits  ADA Section 508 SEO Best Practices “All training and informational video and multimedia productions must contain captions …” Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  15. 15. Accessibility Laws Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  Benefits  ADA Section 508 SEO Best Practices “All training and informational video and multimedia productions must contain captions …” ADA Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…” Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  16. 16. Accessibility Laws Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  Benefits  ADA Section 508 SEO Best Practices “All training and informational video and multimedia productions must contain captions …” ADA Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…” Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com 21st Century Communications & Video Accessibility Act “Closed captioning on video programming delivered using internet protocol….” Tel: (617) 764-5189
  17. 17. Caption Formats Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  Benefits  SEO Best Practices Most Common Caption Formats Quick Start Guide SRT YouTube and other web players Overview of 3Play Media DFXP Flash players SCC iPods, iTunes, DVD encoding SAMI Windows Media QT QuickTime RT Real Player Questions http://www.3playmedia.com Tel: (617) 764-5189
  18. 18. What Are Interactive Transcripts? Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  Benefits  SEO Best Practices • Text that is time-synchronized with the media • Words are highlighted as they are spoken • Can initiate actions such as search or jumping to specific segments • Live outside the media player as opposed to overlays such as captions Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  19. 19. How Are Captions and Interactive Transcripts Used? Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts  How are captions and interactive transcripts used?  Benefits  SEO Best Practices Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  20. 20. Benefits Captions & Transcripts  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts • Content becomes searchable, navigable  How are captions and interactive transcripts used?  SEO Best Practices • Content distribution – ability to quickly share exact segments • SEO/discoverability • Accessible for hearing impaired viewers Benefits  • Enhanced user engagement Quick Start Guide Overview of 3Play Media • Flexibility to view anywhere, such as noisy environments or offices • Used as source for translation Questions http://www.3playmedia.com Tel: (617) 764-5189
  21. 21. SEO Best Practices Captions & Transcripts • Add the text transcript to the page  What are closed captions?  Accessibility laws  Caption formats  What are interactive transcripts • Use a descriptive video title  How are captions and interactive transcripts used? • Add keyword tags and descriptions  Benefits  SEO Best Practices • Build a video sitemap Quick Start Guide Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  22. 22. Account Setup Captions & Transcripts Quick Start Guide Users and billing  Account setup • Can have multiple users per account  Importing files from Brightcove • Permission/access levels can also be set for each user  Adding Closed Captions  Interactive Transcript Configuration • Flexible billing options include credit card and invoicing  Other Outputs Security • Secure web-based system (https) Overview of 3Play Media • Users each have their own login credentials Questions • Unique API keys and FTP credentials http://www.3playmedia.com Tel: (617) 764-5189
  23. 23. Import and Process Your Files Captions & Transcripts Choose destination folder and turnaround service Quick Start Guide  Account setup  Importing files from Brightcove  Adding Closed Captions  Interactive Transcript Configuration  Other Outputs Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  24. 24. Adding Closed Captions Captions & Transcripts Quick Start Guide  Account setup  Adding Closed Captions  Interactive Transcript Configuration  2. Insert code in webpage Importing files from Brightcove  1. Add caption plugin to Brightcove player Other Outputs Overview of 3Play Media Questions http://www.3playmedia.com Tel: (617) 764-5189
  25. 25. Interactive Transcript Configuration My Files > Publish > Interactive Transcript Captions & Transcripts Quick Start Guide  Account setup  Importing files from Brightcove  Adding Closed Captions  Interactive Transcript Configuration  Select Parameters Other Outputs Overview of 3Play Media Questions Copy Code http://www.3playmedia.com Tel: (617) 764-5189
  26. 26. Other Outputs Captions & Transcripts Quick Start Guide  Account setup  Importing files from Brightcove  Adding Closed Captions  Interactive Transcript Configuration  Other Outputs Overview of 3Play Media • Many formats to download Questions • Indefinite storage of transcript and caption files • Unlimited downloads • Access to other account tools at all times, including real-time edit http://www.3playmedia.com Tel: (617) 764-5189
  27. 27. Company Background Captions & Transcripts Quick Start Guide • Spinout from MIT Overview of 3Play Media • Developed innovative process for high quality transcription  Company background  Overview of services  Accuracy & Quality  Real-Time Editing  Customer Support • 100+ customers Select Customers Questions http://www.3playmedia.com Tel: (617) 764-5189
  28. 28. Overview of Services Captions & Transcripts Quick Start Guide Overview of 3Play Media • Transcription • Closed captioning • Transcript alignment  Company background  Overview of services  Accuracy & Quality • Interactive web tools for video search  Real-Time Editing • Translation into foreign languages  Customer Support • Integrated workflows with video platforms Questions http://www.3playmedia.com Tel: (617) 764-5189
  29. 29. Accuracy & Quality Captions & Transcripts Multi-Step Human Review Process Quick Start Guide Overview of 3Play Media  Company background  Overview of services  Accuracy & Quality  Real-Time Editing  Customer Support Questions • More efficient, cost-effective • >99% accuracy • All work done in USA http://www.3playmedia.com Tel: (617) 764-5189
  30. 30. Accuracy & Quality Captions & Transcripts Rigorous standards that entire 3Play Media transcription staff gets trained on Quick Start Guide Overview of 3Play Media  Company background  Overview of services  Accuracy & Quality  Real-Time Editing  Customer Support Questions http://www.3playmedia.com Tel: (617) 764-5189
  31. 31. Real-Time Editing Captions & Transcripts Quick Start Guide Overview of 3Play Media  Company background  Overview of services  Accuracy & Quality  Real-Time Editing  Customer Support Questions • • • • http://www.3playmedia.com Each word linked to video/audio Edits instantly propagate to all output files No reprocessing is necessary! Find & replace Tel: (617) 764-5189
  32. 32. Customer Support Captions & Transcripts Quick Start Guide “Working with 3Play Media has been an ease and a joy.  Company background  Overview of services  Accuracy & Quality As a person who deals with technology, I do not look for a perfect service or product because I don't think such a thing exists. What's important is the customer service you get, and 3Play just plain rocks when it comes to helping out. In terms of tech, they are cutting edge and have a great UI for editing captions on the fly.”  Real-Time Editing Josh Harder, University of Wisconsin  Customer Support Overview of 3Play Media Questions “I rely heavily on 3Play Media for my transcription needs. I have always been impressed with the quality of their work and even more impressed with their customer service, which is top notch. I highly recommend this company.” Cate Reavis, MIT http://www.3playmedia.com Tel: (617) 764-5189
  33. 33. Questions Captions & Transcripts QUESTIONS? Quick Start Guide Overview of 3Play Media Questions Resources Get Started: http://www.3playmedia.com/get-started/ 3Play Media Video Tutorials: http://www.3playmedia.com/video-tutorials/ Brigthcove Training Videos: http://support.brightcove.com/en/training-videos Examples MIT150: http://mit150.mit.edu/infinite-history EducationUSA: http://www.educationusa.info/ Josh Miller @jgmiller josh@3playmedia.com http://www.3playmedia.com Tel: (617) 764-5189

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