0
Strategies for Deploying
Accessible Video
Tegrity User Conference 2013
Tole Khesin
VP of Marketing

Mike Phillips
Multimed...
Mike Phillips, IPFW
Current Highlights
• Multimedia Technologist at IPFW
• Pursuing MBA
• Native of Fort Wayne, IN

Prior ...
Neil Kahn, McGraw-Hill Education
Current Highlights
• Digital Product Analyst at
McGraw-Hill
• BA from Hofstra University
...
Agenda
Highlights from recent accessibility data
Accessibility laws
Value propositions
Tegrity automated captioning workfl...
Accessibility Data
• More than 1 billion people have a disability
• 56.7 million report a disability in the U.S.
• 48 mill...
Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”

...
Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”

...
Accessibility Laws
CVAA Deadlines
Phased In: All prerecorded programming that
is not edited for Internet distribution
Phas...
Value Propositions
• Accessible for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noi...
Manual Captioning Workflow

1. Upload

2. Download

3. Publish
Captions Formats
Common Captions Formats
SRT

YouTube and other web players

DFXP

Flash players

SCC

iPods, iTunes, DVD ...
Automated Captioning Workflow

Step 1
Setup link between Tegrity and
3Play Media accounts (one-time)
Automated Captioning Workflow

Step 2
Initiate captioning request for
individual files or entire folder
Automated Captioning Workflow

Step 3
Admin approves captioning request
Automated Captioning Workflow

Step 4
3Play Media creates captions
and sends them back to Tegrity
Turnaround & Job Status

Turnaround
Standard: 4 days
Rush: 1 day
Same Day: 8 hours
Automated Captioning Workflow

• Captions post back automatically
• Toggle on/off
• Searchable
Example at Georgia Tech
• Captions post back automatically
• Toggle on/off
• Searchable
Additional Options
More formats

More Publishing Options
Presentation by
Mike Phillips
Indiana University,
Purdue University – Fort Wayne
Indiana University, Purdue University – Fort Wayne
- We are the 5th largest University in Indiana with an FTE of slightly ...
Indiana University, Purdue University – Fort Wayne

Our approach to closed captioning came from

NEED!
We had hearing impa...
Indiana University, Purdue University – Fort Wayne

This is what the lawyers said we had to focus on:
- We needed to have ...
Indiana University, Purdue University – Fort Wayne

Vendor selection criteria:
(these were “must haves”)

-

Work with Teg...
Indiana University, Purdue University – Fort Wayne

We interviewed the main players . . .
Indiana University, Purdue University – Fort Wayne

We Chose . . .
Indiana University, Purdue University – Fort Wayne

Why did we choose 3Play?
Three main reasons . . .

-Service
-Support
-...
Indiana University, Purdue University – Fort Wayne

Our first project went flawlessly!
Indiana University, Purdue University – Fort Wayne

How did we tackle the cost?

We bought a “Bucket”!
Indiana University, Purdue University – Fort Wayne
Given the flexibility of our “Bucket” it
allowed us to meet the criteri...
Indiana University, Purdue University – Fort Wayne

At the end of the day it just works!
Presentation by
Neil Kahn
McGraw-Hill Education
DEPLOYING FOR
SUCCESS

Neil Kahn
D i g i t a l P r o d u ct A n a l ys t
M c G r aw- H i l l H i g h e r E d u c a ti on

...
BACKGROUND

McGraw-Hill
Education
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
MCGRAW-HILL EDUCATION
ACCESSIBILITY
STRATEGY

Making
Your
Product
Universally
Usable
WHERE DO WE START?
 Most educational institutions today are first focusing on
making their products available to users wi...
WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
 Use proper semantic
structure and tagging
 Enabling keyboard
navigation

CONTENT
...
WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
 Use proper semantic
structure and tagging
 Enabling keyboard
navigation

CONTENT
...
WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
 Use proper semantic
structure and tagging
 Enabling keyboard
navigation

CONTENT
...
VIDEO ACCESSIBILIT Y – YESTERDAY
Transcripts
 Advantages
 User can hide/display
 Can be read all at once
 Easy to copy...
VIDEO ACCESSIBILIT Y – YESTERDAY
Open Captions
 Advantages
 Universal (no tech req’d)
 Captions travel w/video
 Good f...
VIDEO ACCESSIBILIT Y – TODAY
Closed Captions
 Advantages
 Can be turned on/off by
user or admin
 Can be indexed and
sea...
VIDEO ACCESSIBILIT Y – TODAY
Closed Captions
 Advantages
 Can be turned on/off by
user or admin
 Can be indexed and
sea...
HOW DOES CAPTIONING WORK?
.SRT

.VTT
OUTFIT OR RETROFIT?
Only spend your money once! The easiest and least expensive
time to make something accessible is when ...
OUTFIT OR RETROFIT?
Only spend your money once! The easiest and least expensive
time to make something accessible is when ...
PRIORITIZING CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Currently...
PRIORITIZING NEW CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Curre...
PRIORITIZING NEW CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Curre...
9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different co...
9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different co...
9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different co...
9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different co...
9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
...
9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
...
9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
...
9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
...
3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would h...
3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would h...
3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would h...
RESOURCES
 US Government’s Section 508 compliance site:
 www.section508.gov

 Web accessibility initiatives at educatio...
Questions

Tole Khesin
VP of Marketing

Mike Phillips
Multimedia Technologist

Neil Kahn
Digital Product Analyst

3Play Me...
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Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video

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This recorded session from the Tegrity User Conference 2013 features accessibility specialists from Indiana University – Purdue University, Fort Wayne and McGraw-Hill Education. Presenters discuss their accessibility strategies, solutions implemented, costs and benefits derived, as well as best practices and tips to successfully implement accessible video and lecture capture.

Online accessibility is slowly moving forward. In the future, however, we can expect websites and videos to be designed with accessibility in mind—the same way that no building today is built without a handicapped entrance. Below is a brief summary of the legal obligations of universities to disabled students.

Of course, captioning video allows for deaf and hard-of-hearing students to understand video courses and keeps the university compliant with the law. But students use captions in a variety of ways.

Presenters:

Mike Phillips
Multimedia Technologist | Indiana University – Purdue University, Fort Wayne

Neil Kahn
Digital Product Analyst | McGraw-Hill Education

Tole Khesin
VP of Marketing | 3Play Media

Published in: Technology, Education
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Transcript of "Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video"

  1. 1. Strategies for Deploying Accessible Video Tegrity User Conference 2013 Tole Khesin VP of Marketing Mike Phillips Multimedia Technologist Neil Kahn Digital Product Analyst 3Play Media Indiana University - Purdue University, Fort Wayne McGraw-Hill Higher Education tole@3playmedia.com philma03@ipfw.edu neil_kahn@mcgraw-hill.com
  2. 2. Mike Phillips, IPFW Current Highlights • Multimedia Technologist at IPFW • Pursuing MBA • Native of Fort Wayne, IN Prior to IPFW • Veteran of corporate media production • Owner of Blue Moon Media • Army ranger
  3. 3. Neil Kahn, McGraw-Hill Education Current Highlights • Digital Product Analyst at McGraw-Hill • BA from Hofstra University • Native New Yorker Prior to McGraw-Hill • Web developer and designer at Shopping.com, Atkins Nutritionals, Vibe & Spin Magazines
  4. 4. Agenda Highlights from recent accessibility data Accessibility laws Value propositions Tegrity automated captioning workflow Presentation by Mike Phillips (IPFW) Presentation by Neil Kahn (McGraw-Hill) Q&A
  5. 5. Accessibility Data • More than 1 billion people have a disability • 56.7 million report a disability in the U.S. • 48 million (20%) in U.S. have some hearing loss • 11% of postsecondary students report having a disability • 45% of 1.6 million veterans seek disability • 177,000+ veterans claimed hearing loss
  6. 6. Accessibility Laws Section 508 “All training and informational video and multimedia productions must contain captions …” Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…”
  7. 7. Accessibility Laws Section 508 “All training and informational video and multimedia productions must contain captions …” Section 504 “No individual, solely by reason of her or his disability…be denied the benefits of any program, service, or activity…” 21st Century Communications & Video Accessibility Act (CVAA) “Closed captioning on video programming delivered using internet protocol….”
  8. 8. Accessibility Laws CVAA Deadlines Phased In: All prerecorded programming that is not edited for Internet distribution Phased In : Live & near-live programming originally broadcast on television. Sep 30, 2013 : Prerecorded programming that is edited for Internet distribution. Mar 30, 2014: Archival programming
  9. 9. Value Propositions • Accessible for deaf and hard of hearing • For ESL viewers • Flexibility to view anywhere, such as noisy environments or offices • Search • Reusability • Navigation, better UX • SEO/discoverability • Used as source for translation
  10. 10. Manual Captioning Workflow 1. Upload 2. Download 3. Publish
  11. 11. Captions Formats Common Captions Formats SRT YouTube and other web players DFXP Flash players SCC iPods, iTunes, DVD encoding SAMI Windows Media QT QuickTime STL DVD Studio Pro CPT.XML Captionate SBV YouTube RT Real Media WebVTT Emerging HTML5 Custom XML Custom formats Custom Text Custom formats SRT Example
  12. 12. Automated Captioning Workflow Step 1 Setup link between Tegrity and 3Play Media accounts (one-time)
  13. 13. Automated Captioning Workflow Step 2 Initiate captioning request for individual files or entire folder
  14. 14. Automated Captioning Workflow Step 3 Admin approves captioning request
  15. 15. Automated Captioning Workflow Step 4 3Play Media creates captions and sends them back to Tegrity
  16. 16. Turnaround & Job Status Turnaround Standard: 4 days Rush: 1 day Same Day: 8 hours
  17. 17. Automated Captioning Workflow • Captions post back automatically • Toggle on/off • Searchable
  18. 18. Example at Georgia Tech • Captions post back automatically • Toggle on/off • Searchable
  19. 19. Additional Options More formats More Publishing Options
  20. 20. Presentation by Mike Phillips Indiana University, Purdue University – Fort Wayne
  21. 21. Indiana University, Purdue University – Fort Wayne - We are the 5th largest University in Indiana with an FTE of slightly over 10,000. - We represent Purdue, Indiana and IPFW. - Our students can earn degrees from either Purdue, Indiana or IPFW.
  22. 22. Indiana University, Purdue University – Fort Wayne Our approach to closed captioning came from NEED! We had hearing impaired students who needed assistance in online classes and needed it quickly.
  23. 23. Indiana University, Purdue University – Fort Wayne This is what the lawyers said we had to focus on: - We needed to have a plan in place - We needed to REACT within an 11 day timeframe based on their interpretation of the law and what they feel they can defend
  24. 24. Indiana University, Purdue University – Fort Wayne Vendor selection criteria: (these were “must haves”) - Work with Tegrity Work with Kaltura Work with Echo 360 Work with MediaSite (though now we no longer use MediaSite)
  25. 25. Indiana University, Purdue University – Fort Wayne We interviewed the main players . . .
  26. 26. Indiana University, Purdue University – Fort Wayne We Chose . . .
  27. 27. Indiana University, Purdue University – Fort Wayne Why did we choose 3Play? Three main reasons . . . -Service -Support -Value
  28. 28. Indiana University, Purdue University – Fort Wayne Our first project went flawlessly!
  29. 29. Indiana University, Purdue University – Fort Wayne How did we tackle the cost? We bought a “Bucket”!
  30. 30. Indiana University, Purdue University – Fort Wayne Given the flexibility of our “Bucket” it allowed us to meet the criteria our attorneys told us we had to focus on - We have a plan in place with the “Bucket” - We not only REACT within 11 days, but we complete the job, an entire semesters worth of classes (29) in three to four days!
  31. 31. Indiana University, Purdue University – Fort Wayne At the end of the day it just works!
  32. 32. Presentation by Neil Kahn McGraw-Hill Education
  33. 33. DEPLOYING FOR SUCCESS Neil Kahn D i g i t a l P r o d u ct A n a l ys t M c G r aw- H i l l H i g h e r E d u c a ti on Strategies for Deploying Accessible Video with 3Play Media
  34. 34. BACKGROUND McGraw-Hill Education
  35. 35. MCGRAW-HILL EDUCATION
  36. 36. MCGRAW-HILL EDUCATION
  37. 37. MCGRAW-HILL EDUCATION
  38. 38. MCGRAW-HILL EDUCATION
  39. 39. MCGRAW-HILL EDUCATION
  40. 40. ACCESSIBILITY STRATEGY Making Your Product Universally Usable
  41. 41. WHERE DO WE START?  Most educational institutions today are first focusing on making their products available to users with:  Hearing impairments  Visual impairments
  42. 42. WHAT CAN BE MADE ACCESSIBLE? PLATFORM  Use proper semantic structure and tagging  Enabling keyboard navigation CONTENT  Text  Images  Audio  Video  Interactives
  43. 43. WHAT CAN BE MADE ACCESSIBLE? PLATFORM  Use proper semantic structure and tagging  Enabling keyboard navigation CONTENT  Text  Images  Audio  Video  Interactives
  44. 44. WHAT CAN BE MADE ACCESSIBLE? PLATFORM  Use proper semantic structure and tagging  Enabling keyboard navigation CONTENT  Text  Images  Audio  Video  Interactives
  45. 45. VIDEO ACCESSIBILIT Y – YESTERDAY Transcripts  Advantages  User can hide/display  Can be read all at once  Easy to copy/paste, print  Disadvantages  Not synced with video  Requires more screen area  More pages to code and manage
  46. 46. VIDEO ACCESSIBILIT Y – YESTERDAY Open Captions  Advantages  Universal (no tech req’d)  Captions travel w/video  Good for DVD, projection  Disadvantages  Can’t be turned off  Expensive to change  Can’t be indexed, searched
  47. 47. VIDEO ACCESSIBILIT Y – TODAY Closed Captions  Advantages  Can be turned on/off by user or admin  Can be indexed and searched  Easy to edit or localize  Can be read by screen readers  Disadvantages  Requires modern browser
  48. 48. VIDEO ACCESSIBILIT Y – TODAY Closed Captions  Advantages  Can be turned on/off by user or admin  Can be indexed and searched  Easy to edit or localize  Can be read by screen readers  Disadvantages  Requires modern browser
  49. 49. HOW DOES CAPTIONING WORK? .SRT .VTT
  50. 50. OUTFIT OR RETROFIT? Only spend your money once! The easiest and least expensive time to make something accessible is when you’re creating it. 1. Draw up guidelines for content creators  Internal teams  External vendors
  51. 51. OUTFIT OR RETROFIT? Only spend your money once! The easiest and least expensive time to make something accessible is when you’re creating it. 1. Draw up guidelines for content creators  Internal teams  External vendors 2. Draw up guidelines for retrofitting existing content
  52. 52. PRIORITIZING CONTENT We can't flip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide the most benefit to most users "Biggest bang for the buck”.
  53. 53. PRIORITIZING NEW CONTENT We can't flip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide the most benefit to most users "Biggest bang for the buck". 2. Newer titles - these will have the longest shelf-life. Again, it's easiest to make something accessible when you're creating it as opposed to going back and retrofitting it later.
  54. 54. PRIORITIZING NEW CONTENT We can't flip a switch and make all content accessible overnight, so we have to prioritize. Currently, we're prioritizing using three criteria: 1. Our most popular titles and products - where we can provide the most benefit to most users "Biggest bang for the buck". 2. Newer titles - these will have the longest shelf-life. Again, it's easiest to make something accessible when you're creating it as opposed to going back and retrofitting it later. 3. Requests - if we have an instructor who comes to us and says "I have a student who needs x in order to use the product", we will prioritize that product and make ever y effor t to get that student what s/he needs to access the content.
  55. 55. 9 STEPS TOWARD ACCESSIBILIT Y 1. Coordinate effor ts – establish a steering committee of representatives from different constituencies and meet regularly
  56. 56. 9 STEPS TOWARD ACCESSIBILIT Y 1. Coordinate effor ts – establish a steering committee of representatives from different constituencies and meet regularly 2. Create tiers of compliance  Level 1  Level 2  Level 3
  57. 57. 9 STEPS TOWARD ACCESSIBILIT Y 1. Coordinate effor ts – establish a steering committee of representatives from different constituencies and meet regularly 2. Create tiers of compliance  Level 1  Level 2  Level 3 3. Look to industry standards bodies, such as WCAG and try to align your tiers to theirs. You don’t have to reinvent the wheel.
  58. 58. 9 STEPS TOWARD ACCESSIBILIT Y 1. Coordinate effor ts – establish a steering committee of representatives from different constituencies and meet regularly 2. Create tiers of compliance  Level 1  Level 2  Level 3 3. Look to industry standards bodies, such as WCAG and try to align your tiers to theirs. You don’t have to reinvent the wheel. 4. Establish a list of 2-4 approved vendors in each ser vice categor y (transcription, tagging etc). This will allow teams flexibility and the option of getting competitive bids.
  59. 59. 9 STEPS TOWARD ACCESSIBILIT Y 5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process
  60. 60. 9 STEPS TOWARD ACCESSIBILIT Y 5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process 6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for different levels of compliance
  61. 61. 9 STEPS TOWARD ACCESSIBILIT Y 5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process 6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for different levels of compliance 7. Draf t a roadmap outlining when you will hit different milestones
  62. 62. 9 STEPS TOWARD ACCESSIBILIT Y 5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process 6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for different levels of compliance 7. Draf t a roadmap outlining when you will hit different milestones 8. Draf t and distribute guidelines to content creators. Schedule training sessions if necessar y.
  63. 63. 9 STEPS TOWARD ACCESSIBILIT Y 5. Get your feet wet - run pilots to attach costs to your tiers and learn about the process 6. Confer with management and stakeholders, using pilot and other collected data to lay out roadmap & funding for different levels of compliance 7. Draf t a roadmap outlining when you will hit different milestones 8. Draf t and distribute guidelines to content creators. Schedule training sessions if necessar y. 9. Draf t and distribute instructions to teams that will retrofit existing content.
  64. 64. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS 1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization
  65. 65. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS 1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization 2. Look at HTML5 media players with Flash fallback. Some of the ones I know of are JPlayer, JWPlayer and VideoJS (I believe two of those are open source).
  66. 66. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS 1. Decide on Open or Closed captioning. At MHE, we’ve decided on closed but you would have to make that decision at your organization 2. Look at HTML5 media players with Flash fallback. Some of the ones I know of are JPlayer, JWPlayer and VideoJS (I believe two of those are open source). 3. Figure our what captioning format you need  Now: probably .SRT  Future: looks like .VTT
  67. 67. RESOURCES  US Government’s Section 508 compliance site:  www.section508.gov  Web accessibility initiatives at educational institutions:  www.section508.gov/index.cfm?fuseaction=Academic  WCAG 2.0 specification:  www.w3.org/WAI/WCAG20/quickref/
  68. 68. Questions Tole Khesin VP of Marketing Mike Phillips Multimedia Technologist Neil Kahn Digital Product Analyst 3Play Media Indiana University - Purdue University, Fort Wayne McGraw-Hill Higher Education tole@3playmedia.com neil_kahn@mcgraw-hill.com philma03@ipfw.edu Resources www.3playmedia.com/services-features/tools/integrations/tegrity/ www.3playmedia.com/how-it-works/how-to-guides/
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