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Quick Start to Captioning Webinar: 08-28-2014

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Learn the basics of how to add closed captions to make your video fully accessible, searchable, and SEO-friendly. This webinar covers: …

Learn the basics of how to add closed captions to make your video fully accessible, searchable, and SEO-friendly. This webinar covers:

- Accessibility laws and compliance
- How to create closed captions
- Getting the right captions format
- Emerging formats for HTML5 and mobile
- Using the universal captions plugin
- Video player compatibility
- Working with lecture capture and video platforms
- How to edit closed captions after they have been processed
- Translation and multilingual subtitles

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  • 1. 1 Quick Start to Captioning August 28, 2014 at 2:00pm ET Presenter Tole Khesin tole@3playmedia.com Tel: (617) 764-5189 x103 www.3playmedia.com twitter: @3playmedia  Type questions in the window during the presentation  This presentation is being recorded and will be available for replay
  • 2. Agenda ‣ Introduction to captioning ‣ Benefits ‣ Accessibility laws ‣ Captioning products + services ‣ Q&A 2
  • 3. What Are Captions (1/6)? ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content as well as relevant sound effects 3
  • 4. What Are Captions (2/6)? ‣ Originated in the early 1980s from an FCC mandate for broadcast TV 4
  • 5. What Are Captions (3/6)? Terminology ‣ Captions vs. Transcript 5
  • 6. What Are Captions (4/6)? Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles 6
  • 7. What Are Captions (5/6)? Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions 7
  • 8. What Are Captions (6/6)? Terminology ‣ Captions vs. Transcript ‣ Captions vs. Subtitles ‣ Closed vs. Open Captions ‣ Post Production vs. Live Captions 8
  • 9. 9 Benefits of Captions (1/7) ‣ Accessibility for deaf and hard of hearing 48 Million Americans with some hearing loss
  • 10. 10 Benefits of Captions (2/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO
  • 11. 11 Benefits of Captions (3/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments 80% Closed caption users who don’t have any hearing loss
  • 12. 12 Benefits of Captions (4/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience
  • 13. 13 Benefits of Captions (5/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law
  • 14. 14 Benefits of Captions (6/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law ‣ Content marketing / reusability 50% Students who use transcripts for study guides
  • 15. 15 Benefits of Captions (7/7) ‣ Accessibility for deaf and hard of hearing ‣ SEO ‣ Better comprehension ‣ Flexibility to view in noise-sensitive environments ‣ Search + navigation = better user experience ‣ May be required by law ‣ Content marketing / reusability ‣ Translation to foreign languages
  • 16. 16 Accessibility Laws (1/3) Rehabilitation Act: Sections 508, 504 ‣ Covers federal agencies and orgs with federal subsidies
  • 17. 17 Accessibility Laws (2/3) Rehabilitation Act: Sections 508, 504 ‣ Covers federal agencies and orgs with federal subsidies ADA: Titles II, III ‣ Covers public and commercial entities ‣ Netflix lawsuit: What is a “place of public accommodation”?
  • 18. 18 Accessibility Laws (3/3) Rehabilitation Act: Sections 508, 504 ‣ Covers federal agencies and orgs with federal subsidies ADA: Titles II, III ‣ Covers public and commercial entities ‣ Netflix lawsuit: What is a “place of public accommodation”? CVAA ‣ Covers Internet content that aired on TV ‣ Clips require captions too
  • 19. FCC Standards for Caption Quality 19 ‣ Caption accuracy – Must match spoken words to fullest extent possible and include verbal information – Allows some leniency for live captioning ‣ Caption synchronization – Must coincide with their spoken words and sounds to the greatest extent possible ‣ Program completeness – Captions must run from the beginning to the end of the program ‣ Onscreen caption placement – Captions should not block other important visual content
  • 20. Caption Formats 20 Format Type Use Cases SCC Broadcast, iOS, web media SMPTE-TT Web media CAP Broadcast EBU.STL PAL Broadcast DFXP Flash players SRT YouTube and web media WebVTT Emerging HTML5 SAMI Windows Media QT QuickTime STL DVD encoding CPT.XML Captionate RT Real Media SRT Example SCC Example 01:02:53:14 94ae 94ae 9420 9420 01:02:55:14 942c 942c 01:03:27:29 94ae 94ae 9420 9420 94f2
  • 21. Caption Formats How to Associate Caption File with Video File ‣ Sidecar file ‣ Encode closed captions with video ‣ Open captions (burned in) 21
  • 22. About 3Play Media 22 ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA
  • 23. About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 1,000+ customers in higher ed, media & entertainment, 23 enterprise, government
  • 24. Products & Services 24 Captioning Subtitling Transcription Transcript Alignment (Automated) API Video Search Plugins
  • 25. Accuracy and Quality 25 Multi-Step Human Review Process ‣ More efficient, cost-effective ‣ At least 99% accuracy ‣ All work done in U.S. ‣ Consistent transcription standards
  • 26. Caption & Subtitle Editor 26
  • 27. Flexible Upload + Turnaround 27
  • 28. Platform Integrations 28 ‣ Round-trip integration with many platforms ‣ Out-of-the-box compatibility with most players Video Player / Platform Integrations
  • 29. 50+ Output Formats ‣ Wide variety of output 29 formats ‣ Intelligent keyword extraction ‣ Automated vertical caption placement ‣ Encoded closed/open captions
  • 30. Interactive Transcript 30
  • 31. Customer Support 31 “…What's important is the customer service you get, and 3Play just plain rocks when it comes to helping out.” - Josh Harder, University of Wisconsin “The support team is very responsive and show that they care about the quality and efficiency of their services…” - Josh Rowin, T-Mobile
  • 32. Q&A 32 Tole Khesin 3Play Media tole@3playmedia.com +1.617.764.5189 X103 QUESTIONS? Webinars, White Papers, How-To Guides, Videos: http://www.3playmedia.com/how-it-works/overview/ Customer Testimonials: http://www.3playmedia.com/customers/what-they-say/ Case Studies: http://www.3playmedia.com/customers/case-studies/ Plans & Pricing: http://www.3playmedia.com/plans-pricing

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