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3M Visual Attention Service

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3M Visual Attention Service is a radically new software service from 3M that enables you to predict where a viewer’s attention will go in a scene. By understanding how the human visual system......

3M Visual Attention Service is a radically new software service from 3M that enables you to predict where a viewer’s attention will go in a scene. By understanding how the human visual system works, the software quickly and accurately measures how effective images are at achieving your visual goals.

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  • 1. What Gets Attention?
    3M Visual Attention Service
    3m.com/vas
  • 2. What Gets Attention?
  • 3. What Gets Attention?
    FACES
  • 4. What Gets Attention?
  • 5. What Gets Attention?
    LARGE
    TEXT
    HIGH
    CONTRAST
    IMAGES
  • 6. What Gets Attention?
    What if you could take advantage of how your brain works to predict what got attention?
  • 7. What we think we see
  • 8. This is what we really see at any given time
  • 9. What Gets Attention?
    In the first 3-5 seconds can be very different than what we think!
  • 10. TEST
    what Gets Attention.
    www.3m.com/vas
  • 11. from this
    to this
    Get attention to the headline text “THE WORLD. IN YOUR POCKET”
  • 12. from this
    to this
    Get attention from belt to logo and headline text
  • 13. from this
    to this
    Get attention from belt to logo and headline text
  • 14. Test Visual Effectiveness
  • 18. Take pictures and process them directly on your mobile device
  • 19. Test designs while designing and analyze them in the environment
  • 20. Build 3M VAS into your application with the 3M VAS software developer kit
  • 21. 3M Visual Attention Service
    Scientific feedback based on over 30 years of Vision Science research
    Rapid design feedback in seconds
    Flexible Access through web or free Photoshop plug-in
    Validated (see case study on web page)
  • 22. Connect with 3M VAS
    Try it for free !
    Learn more and sign up at
    www.3m.com/vas