Your SlideShare is downloading. ×
Webinar slides-how-to-maximise-the-impact-of-m health-services-for-maternal-and-child-health
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Webinar slides-how-to-maximise-the-impact-of-m health-services-for-maternal-and-child-health


Published on

GSMA mHealth Webinar: Highlights and recording

GSMA mHealth Webinar: Highlights and recording

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. November 2012 How to Maximise the Impact of mHealth Services for Maternal and Child HealthRestricted - Confidential Information © GSMA 2012
  • 2. mHealth WebinarMDG 4: Child HealthUnderstanding the Problem: almost 3 million of all the babies who die each year can be saved with low-tech,low-cost care (WHO) Global under-five mortality rate dropped from nearly 12 million in 1990 to an estimated 6.9 million in 2011 (UNICEF). 82% of under-five deaths are in Sub-Saharan Africa and South Asia in 2011. Restricted - Confidential Information © GSMA 2012
  • 3. mHealth WebinarMDG 5: Maternal HealthUnderstanding the Problem: up to 358 000 women die each year in pregnancy and child birth (WHO)Only 9 Countdown countries are on track toachieve MDG 5, and 25 have made insufficientor no progress. Restricted - Confidential Information © GSMA 2012
  • 4. mHealth WebinarmHealth: 4 Key Drivers…For scaled integration of mobile into thehealth system1. Reducing fragmentation2. Supporting scale3. Replication across other disease portfolios and countries4. Alignment of the value proposition for health and mobile Restricted - Confidential Information © GSMA 2012
  • 5. mHealth WebinarOur Speakers• Judy Njogu: Product Manager for eHealth & eLearning; Safaricom• George Held: VP of Commerce; Etisalat.• Alice Fabiano: Senior Program Officer and Advisor; Johnson & Johnson Corporate Contributions.• Joanne Stevens: consultant to Mobile Alliance for Maternal Action (MAMA); South Africa. Restricted - Confidential Information © GSMA 2012
  • 6. mHealth WebinarKey Driver 1:Reducing FragmentationProliferation of mHealth services in countries andacross disease portfolios • What is the role of Government? • How important is Partnership? • How can local and international partners collaborate? Resource: Restricted - Confidential Information © GSMA 2012
  • 7. mHealth Webinar Key Driver 2: Delivering Scale Importance of vertical integration: mHealth, Mobile Money, mLearning • Is mHealth and mMoney integration driving scale? • What are funders looking for? • What can we expect with vertical integration of money, health, learning, etc.? Resource: - Confidential Information © GSMA 2012
  • 8. mHealth WebinarKey Driver 3:Replication across diseaseportfolios and countriesImportance of extracting and embedding best practicesinto organisations • What are emerging best practices from funding, NGO and mobile operator perspectives? Resource: Restricted - Confidential Information © GSMA 2012
  • 9. mHealth Webinar Key Driver 4: Alignment of the health & mobile value proposition Understanding alignment of ROIs, ARPUs, brand loyalty with traditional clinical outcome, access and cost drivers of health industry • What is a shared value proposition? • How can NGO’s incentivise mobile and private sector? • How best engage with mobile operators? - Confidential Information © GSMA 2012
  • 10. mHealth Webinar QUESTIONS?10 Restricted - Confidential Information © GSMA 2012
  • 11. mHealth Webinar Thank you! @GSMAm4dEmail: mhealth@gsm.orgRestricted - Confidential Information © GSMA 2012