TELUS: Unleashing the power of mHealth. 9 August 2011
Unleash the Power of mHealthAug 2011Hosted by TELUS 1
Today’s agenda• Welcome and today’s objectives • Terry Nemeth, Vice-President, TELUS• Lessons learned in mHealth from around the world • David Doherty, mHealth Expert and Co-Founder, 3G Doctor• The power of mHealth in Ontario • Heidi Wilson, mHealth Expert, TELUS• mHealth tradeshow
TELUS’ value to your healthcareorganization team Dedicated health • TELUS’ dedicated health teams understands the challenges our clients face. Our team, consisting of clinicians, healthcare consultants and technology experts, is passionate about unleashing the power of technology for our clients. Unparalleled breath of solutions • TELUS has an unparalleled breadth of industry leading technology solutions, outsourcing solutions and consulting services that enable healthcare organizations to reduce operational costs, increase efficiency and improve access and quality of care from hospital to home. Over two decades of experience in healthcare • TELUS is a trusted advisor to healthcare organizations across Canada. With over 26 years of experience in delivering results across the continuum of care, TELUS’ healthcare clients turn to us to help them overcome their unique challenges. 3
Today’s objectives1 Provide you with the opportunity to engage withinnovative thought leaders and subject matter experts2 Share experiences and innovative approaches tomHealth from around the world3 Discuss best practices to leverage the power ofmHealth in Ontario
mHealth in actionaround the worldDavid DohertyMhealth Expert andCo-Founder 3G Doctor 5
mHealth = newest USE OF Mass MediaFOR HEALTHCARE
8 Unique Abilities of Mobile as the newest Mass Media: 1st – mobile is personal 2nd – mobile is permanently carried 3rd – mobile is always on 4th – mobile has a built-in payment channel 5th – mobile is available at the point of creative impulse 6th – mobile is most accurate at measuring its audience7th – only mobile can capture the social context of consumption 8th – only mobile can offer augmented reality
3 Hallmarks of mHealth success1) What should be connected will be connected
3 Hallmarks of mHealth success1) What should be connected will be connected2) mHealth is similar to all other successful Mobile Content and Services – it can be adapted to work Everywhere
3 Hallmarks of mHealth success1) What should be connected will be connected2) mHealth is similar to all other successful Mobile Content and Services – it can be adapted to work Everywhere3) There will always be successful analogies
THE BIGGEST OPPORTUNITY WE HAVE TO CONTAINFUTURE HEALTHCARE COSTS CAN BE ACHIEVED BY TEACHING YOUR PATIENTS TO USE SMS TODAY
Unexpected winners.Facebook is king. Paper tickets?!.(surpassed Google in 2010). (mobile boarding passes).
Technology is now personal • 152 million – The number of blogs on the Internet (as tracked by BlogPulse). • 25 billion – Number of sent tweets on Twitter in 2010 • 100 million – New accounts added on Twitter in 2010 • 175 million – People on Twitter as of September 2010 • 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user). • 600 million – People on Facebook at the end of 2010. • 250 million – New people on Facebook in 2010. • 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month. • 70% – Share of Facebook’s user base located outside the United States. • 20 million – The number of Facebook apps installed each day.
Your mom is on Facebook.Fastest-growing Facebookdemographic. Women 55 +Source: Flowtown,
Ready, aim, fire.1. Understand your role…and focus on being good at that.2. Partner to fill gaps…others are good where you are not.3. Marketing 101 best-practices apply…know your customer and your value4. Learn by doing…Launch, measure, improve. Rinse, repeat.
Avoid “analysis paralysis” ü Is there clinical evidence? ü Is there clinical need? ü Is the technology available? ü Do we need to reduce costs? Avoid the temptation to focus on questions that have been answered by others.Source: “Healthcare Unbound” presentation by Tom Boyle, co-chair of EuropeanConnected Health and VP at Watermark Health
Setting yourself up for success1. Definewhat problem(s) are you trying to solve and for whom?2. OptimizeRedefine your processes based on new capabilities3. AutomateSave your people’s time for high-value activities4. MeasureKnow how you will define & measure success before you deploy.5. SupportRealign policies, people and processes to support your new way of working
Mobile application best practices1.Accessibility & ubiquityHow do I get it? Will it work on my phone?2. Usability & engagementDo I want to use it?3. Clinical validity & privacyDoes this app do what it promised it would? Is my data safe?4. Scalability & operationalizationRemote deployment and management, integration, information vs data
Some common mistakes we see1. Select the device first ü Form follows function ü Business process + applications = device required2. Run as a departmental initiative ü Instead, think matrixed business transformation ü Spend the time to build a detailed ROI3. Going it alone ü Plan the work, work the plan (resources!) ü Work with experienced vendors where possible
Readiness checklistüProblem first, solution secondüPlan for your solution in contextüGet the right people on the jobüScenarios & business caseüDefine and measure success
New care models via mobility1. Healthcare providers are key• Consumers would prefer to get applications from healthcare provider2. But individuals will play a part as well• 73% of patients have indicated they would be willing to use remote monitoring technology to manage a disease• 50% of consumers would pay for a mobile health application*3. Business models are ill-defined• Not a billable service, so not likely to be embraced by fee-for-service organizations until incentives are in place (e.g. outcomes-based pay)• Possible “uninsured” service as a private-pay option• Private insurance reimbursement• Some apps are looking to get a billing code from Medicare *Source: Pricewaterhouse Coopers “Healthcare Unwired” 2010