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THE SENIOR
  mHEALTH
OPPORTUNITY
1995
1995
2006
“mHealth will happen in
Developing markets first
 because of regulatory
    issues and legacy
    infrastructure...”
    i...
Distribution of Technologies in the EMERGING and INDUSTRIALISED worlds




                            Sourced from Tomi A...
Per Capita Spending




(converted to
International
$'s to better
  reflect
 purchasing
   power)




                    ...
% of Population                % of Healthcare
                                    Spend




                             ...
This picture of a lcoal CPW shows you
How the drive of senior phone entrepreneurs
Makes markets...

This is the easiest ph...
AF
LOGO
T &T t o end      u n li m t e d
A
us e m o b il e d a t a


             s u nli mi te d
O2  s cr a p      ar tph  on es
...
80% of global wealth
 owned by citizens aged 50+
& live in industrialised nations
most profits within US carriers
 originates from people who
haven't renewed their plan

            * Bains & Company
Who needs disruption
   when you can have the
same phone & same old plan?
SENIOR
SENIOR
WHO YOU CALLING OLD?
PLAY
iPhone Audience by Age




                          13-17
                          18-24
                          25-34...
twitter.com/vickeegan
“mHealth is the only thing
 that is going to enable an
    increase in ARPU...”
                 ARPU...

       VP, NOKIA...
$24 million recall of Jitterbugs

“When in a no-service area and display
   an "out of range, try again later"
  message t...
Where?
“We’ll need to focus on rural. I’ve heard
horror stories of a patient driving 42 miles
for a check-up only to have the Doc...
I HAVE AN
IMPLANTED
 CARDIAC
  DEVICE

 PRESS FOR
 MORE INFO
I've requested
some help for you
I've requested
some help for you
ReACT
Rapid Emergency Automated Call Tree system
Multiple, simultaneous, location based, automated 2 way communication
cha...
12000 cuctomers in 6 months (<10%)
  FREE on $30 plans or $4 a month
Total Maximum Revenues ~ $48,000
   Handling 4,000 ca...
David Doherty
   @3GDOCTOR
mHealthInsight.com
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
Senior mobile market 2010
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Senior mobile market 2010

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The Senior Mobile mHealth Opportunity presentation by David Doherty, 3G Doctor

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Transcript of "Senior mobile market 2010"

  1. 1. THE SENIOR mHEALTH OPPORTUNITY
  2. 2. 1995
  3. 3. 1995
  4. 4. 2006
  5. 5. “mHealth will happen in Developing markets first because of regulatory issues and legacy infrastructure...” infrastructure...
  6. 6. Distribution of Technologies in the EMERGING and INDUSTRIALISED worlds Sourced from Tomi Ahonen Consulting 2009
  7. 7. Per Capita Spending (converted to International $'s to better reflect purchasing power) Percentile
  8. 8. % of Population % of Healthcare Spend <65 Years <65 Years * US Department of Health and Human Services
  9. 9. This picture of a lcoal CPW shows you How the drive of senior phone entrepreneurs Makes markets... This is the easiest phone to seell in store... Ask the manager Doro On shelves JPG
  10. 10. AF LOGO
  11. 11. T &T t o end u n li m t e d A us e m o b il e d a t a s u nli mi te d O2 s cr a p ar tph on es a ta f or sm d
  12. 12. 80% of global wealth owned by citizens aged 50+ & live in industrialised nations
  13. 13. most profits within US carriers originates from people who haven't renewed their plan * Bains & Company
  14. 14. Who needs disruption when you can have the same phone & same old plan?
  15. 15. SENIOR
  16. 16. SENIOR
  17. 17. WHO YOU CALLING OLD?
  18. 18. PLAY
  19. 19. iPhone Audience by Age 13-17 18-24 25-34 35-54 >55 Q1 2009 Nielson Company
  20. 20. twitter.com/vickeegan
  21. 21. “mHealth is the only thing that is going to enable an increase in ARPU...” ARPU... VP, NOKIA RESEARCH CENTRE
  22. 22. $24 million recall of Jitterbugs “When in a no-service area and display an "out of range, try again later" message they could fail to connect to emergency 911”
  23. 23. Where?
  24. 24. “We’ll need to focus on rural. I’ve heard horror stories of a patient driving 42 miles for a check-up only to have the Doctor say: 'You look great, have a nice day'. You could have that visit over a Live Chat & save time, money & resources” CLINT MCCLELLAN, QUALCOMM
  25. 25. I HAVE AN IMPLANTED CARDIAC DEVICE PRESS FOR MORE INFO
  26. 26. I've requested some help for you
  27. 27. I've requested some help for you
  28. 28. ReACT Rapid Emergency Automated Call Tree system Multiple, simultaneous, location based, automated 2 way communication channels over Voice, SMS, Pager and Email + reassurance to caller from specialist 24x7 Tele-Agents Escalation from automation to specialist enables familiarisation through social use Easy set up & maintenance of teams and contacts on web portal Audit logs for post-incident reports
  29. 29. 12000 cuctomers in 6 months (<10%) FREE on $30 plans or $4 a month Total Maximum Revenues ~ $48,000 Handling 4,000 calls per month Cost of calls to NHS Direct = £25/$36 each Cost of answering 4k calls = £100,000/$144,000
  30. 30. David Doherty @3GDOCTOR mHealthInsight.com

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