Senior mobile market 2010

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The Senior Mobile mHealth Opportunity presentation by David Doherty, 3G Doctor

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Senior mobile market 2010

  1. 1. THE SENIOR mHEALTH OPPORTUNITY
  2. 2. 1995
  3. 3. 1995
  4. 4. 2006
  5. 5. “mHealth will happen in Developing markets first because of regulatory issues and legacy infrastructure...” infrastructure...
  6. 6. Distribution of Technologies in the EMERGING and INDUSTRIALISED worlds Sourced from Tomi Ahonen Consulting 2009
  7. 7. Per Capita Spending (converted to International $'s to better reflect purchasing power) Percentile
  8. 8. % of Population % of Healthcare Spend <65 Years <65 Years * US Department of Health and Human Services
  9. 9. This picture of a lcoal CPW shows you How the drive of senior phone entrepreneurs Makes markets... This is the easiest phone to seell in store... Ask the manager Doro On shelves JPG
  10. 10. AF LOGO
  11. 11. T &T t o end u n li m t e d A us e m o b il e d a t a s u nli mi te d O2 s cr a p ar tph on es a ta f or sm d
  12. 12. 80% of global wealth owned by citizens aged 50+ & live in industrialised nations
  13. 13. most profits within US carriers originates from people who haven't renewed their plan * Bains & Company
  14. 14. Who needs disruption when you can have the same phone & same old plan?
  15. 15. SENIOR
  16. 16. SENIOR
  17. 17. WHO YOU CALLING OLD?
  18. 18. PLAY
  19. 19. iPhone Audience by Age 13-17 18-24 25-34 35-54 >55 Q1 2009 Nielson Company
  20. 20. twitter.com/vickeegan
  21. 21. “mHealth is the only thing that is going to enable an increase in ARPU...” ARPU... VP, NOKIA RESEARCH CENTRE
  22. 22. $24 million recall of Jitterbugs “When in a no-service area and display an "out of range, try again later" message they could fail to connect to emergency 911”
  23. 23. Where?
  24. 24. “We’ll need to focus on rural. I’ve heard horror stories of a patient driving 42 miles for a check-up only to have the Doctor say: 'You look great, have a nice day'. You could have that visit over a Live Chat & save time, money & resources” CLINT MCCLELLAN, QUALCOMM
  25. 25. I HAVE AN IMPLANTED CARDIAC DEVICE PRESS FOR MORE INFO
  26. 26. I've requested some help for you
  27. 27. I've requested some help for you
  28. 28. ReACT Rapid Emergency Automated Call Tree system Multiple, simultaneous, location based, automated 2 way communication channels over Voice, SMS, Pager and Email + reassurance to caller from specialist 24x7 Tele-Agents Escalation from automation to specialist enables familiarisation through social use Easy set up & maintenance of teams and contacts on web portal Audit logs for post-incident reports
  29. 29. 12000 cuctomers in 6 months (<10%) FREE on $30 plans or $4 a month Total Maximum Revenues ~ $48,000 Handling 4,000 calls per month Cost of calls to NHS Direct = £25/$36 each Cost of answering 4k calls = £100,000/$144,000
  30. 30. David Doherty @3GDOCTOR mHealthInsight.com

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