Senior mobile market 2010

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The Senior Mobile mHealth Opportunity presentation by David Doherty, 3G Doctor

The Senior Mobile mHealth Opportunity presentation by David Doherty, 3G Doctor

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Transcript

  • 1. THE SENIOR mHEALTH OPPORTUNITY
  • 2. 1995
  • 3. 1995
  • 4. 2006
  • 5. “mHealth will happen in Developing markets first because of regulatory issues and legacy infrastructure...” infrastructure...
  • 6. Distribution of Technologies in the EMERGING and INDUSTRIALISED worlds Sourced from Tomi Ahonen Consulting 2009
  • 7. Per Capita Spending (converted to International $'s to better reflect purchasing power) Percentile
  • 8. % of Population % of Healthcare Spend <65 Years <65 Years * US Department of Health and Human Services
  • 9. This picture of a lcoal CPW shows you How the drive of senior phone entrepreneurs Makes markets... This is the easiest phone to seell in store... Ask the manager Doro On shelves JPG
  • 10. AF LOGO
  • 11. T &T t o end u n li m t e d A us e m o b il e d a t a s u nli mi te d O2 s cr a p ar tph on es a ta f or sm d
  • 12. 80% of global wealth owned by citizens aged 50+ & live in industrialised nations
  • 13. most profits within US carriers originates from people who haven't renewed their plan * Bains & Company
  • 14. Who needs disruption when you can have the same phone & same old plan?
  • 15. SENIOR
  • 16. SENIOR
  • 17. WHO YOU CALLING OLD?
  • 18. PLAY
  • 19. iPhone Audience by Age 13-17 18-24 25-34 35-54 >55 Q1 2009 Nielson Company
  • 20. twitter.com/vickeegan
  • 21. “mHealth is the only thing that is going to enable an increase in ARPU...” ARPU... VP, NOKIA RESEARCH CENTRE
  • 22. $24 million recall of Jitterbugs “When in a no-service area and display an "out of range, try again later" message they could fail to connect to emergency 911”
  • 23. Where?
  • 24. “We’ll need to focus on rural. I’ve heard horror stories of a patient driving 42 miles for a check-up only to have the Doctor say: 'You look great, have a nice day'. You could have that visit over a Live Chat & save time, money & resources” CLINT MCCLELLAN, QUALCOMM
  • 25. I HAVE AN IMPLANTED CARDIAC DEVICE PRESS FOR MORE INFO
  • 26. I've requested some help for you
  • 27. I've requested some help for you
  • 28. ReACT Rapid Emergency Automated Call Tree system Multiple, simultaneous, location based, automated 2 way communication channels over Voice, SMS, Pager and Email + reassurance to caller from specialist 24x7 Tele-Agents Escalation from automation to specialist enables familiarisation through social use Easy set up & maintenance of teams and contacts on web portal Audit logs for post-incident reports
  • 29. 12000 cuctomers in 6 months (<10%) FREE on $30 plans or $4 a month Total Maximum Revenues ~ $48,000 Handling 4,000 calls per month Cost of calls to NHS Direct = £25/$36 each Cost of answering 4k calls = £100,000/$144,000
  • 30. David Doherty @3GDOCTOR mHealthInsight.com