How mHealth is transformingthe patient experience & thePharma industry opportunity
David Doherty  Director
What ismHealth?
MOBILE =  newestMass Media
mHealth =    newest USE OF Mass MediaFOR   HEALTHCARE
8 Unique Abilities of Mobile as the newest Mass Media:1st – mobile is personal2nd – mobile is permanently carried3rd – mob...
INTRODUCTION
1995
1995
NOKIA DECADE 2000 - 2010
NOKIA DECADE 2000 - 2010
NOKIA DECADE 2000 - 2010
Whats next?
2006
Registration & Payment
Registration & PaymentInteractive Patient History TakingQuestionnaire
Registration & PaymentInteractive Patient History TakingQuestionnaireRemote Video Consult
Registration & PaymentInteractive Patient History TakingQuestionnaireRemote Video ConsultComprehensive Written Report
PATIENT REPORTED HISTORY  Past, Family, and Social HistoryHe denied: Diabetes mellitus. Alcoholism.Heart disease. Cancer. ...
VitaphoneCARDIONETALIVECOR
VitaphoneCARDIONETALIVECOR
Biggest iPad deployment In world started out as     medical school   educational initative
Thank you
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck
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"Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck

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Transcript of ""Pharmaceutical M-Health Opportunity" 3G Doctor Slide Deck"

  1. 1. How mHealth is transformingthe patient experience & thePharma industry opportunity
  2. 2. David Doherty Director
  3. 3. What ismHealth?
  4. 4. MOBILE = newestMass Media
  5. 5. mHealth = newest USE OF Mass MediaFOR HEALTHCARE
  6. 6. 8 Unique Abilities of Mobile as the newest Mass Media:1st – mobile is personal2nd – mobile is permanently carried3rd – mobile is always on4th – mobile has a built-in payment channel5th – mobile is available at the point of creative impulse6th – mobile is most accurate at measuring its audience7th – only mobile can capture the social context of consumption8th – only mobile can offer augmented reality
  7. 7. INTRODUCTION
  8. 8. 1995
  9. 9. 1995
  10. 10. NOKIA DECADE 2000 - 2010
  11. 11. NOKIA DECADE 2000 - 2010
  12. 12. NOKIA DECADE 2000 - 2010
  13. 13. Whats next?
  14. 14. 2006
  15. 15. Registration & Payment
  16. 16. Registration & PaymentInteractive Patient History TakingQuestionnaire
  17. 17. Registration & PaymentInteractive Patient History TakingQuestionnaireRemote Video Consult
  18. 18. Registration & PaymentInteractive Patient History TakingQuestionnaireRemote Video ConsultComprehensive Written Report
  19. 19. PATIENT REPORTED HISTORY Past, Family, and Social HistoryHe denied: Diabetes mellitus. Alcoholism.Heart disease. Cancer. Treatment forSchizophrenia. Colon polyps.Epilepsy. High blood fats. Stroke.Thin bones. Mental retardation.Anxiety disorder. Manic depressive illness.He denied: Depression. AttemptedSuicide. Drug problems. With significant DELAY and STRESS
  20. 20. VitaphoneCARDIONETALIVECOR
  21. 21. VitaphoneCARDIONETALIVECOR
  22. 22. Biggest iPad deployment In world started out as medical school educational initative
  23. 23. Thank you

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