Gain the competitive advantage as mobile disrupts pharma

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  • 1. Gain the competitive advantage as mobile disrupts Pharma David Doherty 3G Doctor
  • 2. 1995
  • 3. 1995
  • 4. INTRODUCTION
  • 5. Interactive Patient History Taking Questionnaire Registration & Payment
  • 6. Interactive Patient History Taking Questionnaire Registration & Payment
  • 7. Remote Video Consult Interactive Patient History Taking Questionnaire Registration & Payment
  • 8. Comprehensive Written Report Remote Video Consult Interactive Patient History Taking Questionnaire Registration & Payment
  • 9. NOKIA DECADE 2000 - 2010
  • 10. NOKIA DECADE 2000 - 2010
  • 11. NOKIA DECADE 2000 - 2010
  • 12. What's next?
  • 13. Beyond the pill
  • 14. Beyond the pill
  • 15. Why?
  • 16. Key lessons?
  • 17. Let's dispel some myths
  • 18. Houfeng Seismometer (replica) 132 AD
  • 19. Population Density: Tokyo 14,400 /km² New York 10,200 /km²
  • 20. How do we engage patients?
  • 21. How do we engage clinicians?
  • 22. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 23. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 24. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 25. HealthVault A platform for consumer empowerment and engagement with and through their personal health data
  • 26. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 27. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 28. * KIDZ ≠ Comic Sans
  • 29. mHealth isn't rocket science
  • 30. Thank you! David Doherty @3GDoctor mHealthInsight.com