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Gain the competitive advantage as mobile disrupts pharma
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Gain the competitive advantage as mobile disrupts pharma Gain the competitive advantage as mobile disrupts pharma Presentation Transcript

  • Gain the competitive advantage as mobile disrupts Pharma David Doherty 3G Doctor
  • 1995
  • 1995
  • INTRODUCTION
  • Interactive Patient History Taking Questionnaire Registration & Payment
  • Interactive Patient History Taking Questionnaire Registration & Payment
  • Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  • Comprehensive Written Report Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  • NOKIA DECADE 2000 - 2010
  • NOKIA DECADE 2000 - 2010
  • NOKIA DECADE 2000 - 2010
  • Whats next?
  • Beyond the pill
  • Beyond the pill
  • Why?
  • Key lessons?
  • Lets dispel some myths
  • Houfeng Seismometer (replica) 132 AD
  • Population Density:Tokyo 14,400 /km²New York 10,200 /km²
  • How do we engage patients?
  • How do we engage clinicians?
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • HealthVaultA platform for consumerempowerment andengagement with andthrough their personalhealth data
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • * KIDZ ≠ Comic Sans
  • mHealth isnt rocket science
  • Thank you! David Doherty@3GDoctor mHealthInsight.com