AN INTRODUCTION TO THE GSMA

Contents About us Focus of Activity: Mobile Broadband Mobile Lifestyle Mobile Planet Industry Technical Solutions

About us

Focus of Activity:

Mobile Broadband

Mobile Lifestyle

Mobile Planet

Industry Technical Solutions

ABOUT US

Founded in 1987 by 15 operators committed to the joint development of a cross border digital system for mobile communications In 22 years GSMA membership has grown to 750 of the world’s mobile operators and 200 companies in the broader mobile ecosystem, from 219 countries Innovating, incubating and creating new opportunities for its membership, to drive the growth of the global mobile communications industry What is the GSMA? REPRESENTING MORE THAN 3.5 BILLION MOBILE CONNECTIONS

Founded in 1987 by 15 operators committed to the joint development of a cross border digital system for mobile communications

In 22 years GSMA membership has grown to 750 of the world’s mobile operators and 200 companies in the broader mobile ecosystem, from 219 countries

Innovating, incubating and creating new opportunities for its membership, to drive the growth of the global mobile communications industry

Formed in 2003, the Board provides the Association’s membership with a strong voice, clear direction, and fast decision-making The Board is 26 strong and comprises: 25 senior operator representatives (including the Chairman) CEO and GSMA Member of the Board GSMA Board

Formed in 2003, the Board provides the Association’s membership with a strong voice, clear direction, and fast decision-making

The Board is 26 strong and comprises:

25 senior operator representatives

(including the Chairman)

CEO and GSMA Member of the Board

GSMA Committees GSMA Officers Rob Conway – Chief Executive Officer, Member of the Board Jeremy Sewell – Chief Financial Officer Bill Gajda – Chief Commercial Officer Tom Phillips – Chief Government and Regulatory Affairs Officer Alex Sinclair – Chief Technical Officer Michael O’Hara – Chief Marketing Officer John Hoffman – CEO, GSMC TBC – General Counsel

GSMA FOCUS OF ACTIVITY

GSMA Focus of Activity Mobile Broadband Mobile Lifestyle Mobile Planet

Mobile Lifestyle Creation of innovative services that are delivered on this infrastructure and unite the attributes of the web & communications worlds. Programmes & Initiatives: Mobile Media Metrics Rich Communications Suite Mobile Money Pay-Buy-Mobile MMT Mobile Innovation

Creation of innovative services that are delivered on this infrastructure and unite the attributes of the web & communications worlds.

Programmes & Initiatives:

Mobile Media Metrics

Rich Communications Suite

Mobile Money

Pay-Buy-Mobile

MMT

Mobile Innovation

Enables users to pass a phone close to a point-of-sale ‘reader’ & use NFC technology & single-wire protocol to buy goods Mobile phone-based contactless payments will facilitate over $36 billion of worldwide consumer spending by 2011* 8 live trials in deployment, with additional 6 in planning for 2009 * (Strategy Analytics Sept 2006) Pay-Buy-Mobile LIKE A CREDIT CARD IN YOUR HANDSET

Enables users to pass a phone close to a point-of-sale ‘reader’ & use NFC technology & single-wire protocol to buy goods

Mobile phone-based contactless payments will facilitate over $36 billion of worldwide consumer spending by 2011*

8 live trials in deployment, with additional 6 in planning for 2009

* (Strategy Analytics Sept 2006)

Mobile Planet Leverages mobile to help enrich the lives of individuals across the developing world, bringing services to these markets in a socially responsible manner. Programmes & Initiatives: Development Fund Mobile Money for the Unbanked Green Power for Mobile Universal Charging Solution

Leverages mobile to help enrich the lives of individuals across the developing world, bringing services to these markets in a socially responsible manner.

Programmes & Initiatives:

Development Fund

Mobile Money for the Unbanked

Green Power for Mobile

Universal Charging Solution

Development Fund Facilitating the delivery of mobile offerings that address the specific requirements of people who live on less than $2 per day Community phones - managed by local entrepreneurs who partners with a mobile operator to deliver shared phone service to their community Community Internet – uses enhanced GSM networks to provide Internet access to computer in fixed booths that are shared by the community and run by local entrepreneurs CONNECTING THE UNCONNECTED GSM voice and data services rolled out to refugees in Uganda and the UN Millenium Village in Rwanda

Facilitating the delivery of mobile offerings that address the specific requirements of people who live on less than $2 per day

GSM voice and data services rolled out to refugees in Uganda and the UN Millenium Village in Rwanda

Mobile Money for the Unbanked (MMU) CONNECTING THE DEVELOPING WORLD TO FINANCIAL SERVICES Programme will harness the ubiquity of mobile to provide financial services to people who were previously unbanked 1 billion people in emerging markets do not have a bank account but do have a mobile phone Focus is on 20 projects in Africa, Asia and Latin America Target to reach 20 million previously unbanked people by 2012 Supported by the Bill and Melanie Gates Foundation

Programme will harness the ubiquity of mobile to provide financial services to people who were previously unbanked

1 billion people in emerging markets do not have a bank account but do have a mobile phone

Focus is on 20 projects in Africa, Asia and Latin America

Target to reach 20 million previously unbanked people by 2012

Supported by the Bill and Melanie Gates Foundation

Mobile Broadband Development of ubiquitous Mobile Broadband infrastructure & the proliferation of devices that will connect the world to the Internet . Programmes & Initiatives: Mobile Broadband Global Promotion Campaign Mobile Broadband Service Mark Digital Dividend Embedded Mobile

Development of ubiquitous Mobile Broadband infrastructure & the proliferation of devices that will connect the world to the Internet .

Programmes & Initiatives:

Mobile Broadband Global Promotion Campaign

Mobile Broadband Service Mark

Digital Dividend

Embedded Mobile

Actively promoting the global strengths and success of Mobile Broadband, delivered by the GSM family of technologies (HSPA, HSPA+, LTE) Mobile Broadband is currently delivered by over 230 HSPA networks in 118 countries and integrated into more than 1,100 devices from 127 suppliers. Over 100 million subscribers using HSPA Educating the industry including operators, key commentators and influencers Mobile Broadband Global Promotion Campaign WWW.GSMWORLD.COM/HSPA

Actively promoting the global strengths and success of Mobile Broadband, delivered by the GSM family of technologies (HSPA, HSPA+, LTE)

Mobile Broadband is currently delivered by over 230 HSPA networks in 118 countries and integrated into more than 1,100 devices from 127 suppliers. Over 100 million subscribers using HSPA

Educating the industry including operators, key commentators and influencers

Mobile Broadband Service Mark Developed a global identifier, to help consumers easily identify ‘ready to run’ Mobile Broadband devices Ecosystem Partners PC OEMs Mobile Operators

Developed a global identifier, to help consumers easily identify ‘ready to run’ Mobile Broadband devices

Embedded Mobile Developing the market for mobile connectivity in M2M & other consumer devices Initially focused on promoting & bringing the benefits of continuous mobile connectivity to the consumer electronics, clean energy, healthcare, transport & utilities sectors

Developing the market for mobile connectivity in M2M & other consumer devices

Initially focused on promoting & bringing the benefits of continuous mobile connectivity to the consumer electronics, clean energy, healthcare, transport & utilities sectors

Embedded Mobile Programme Work streams to address MNO and vendor priorities Key Enablers Bridge mobile- and non-mobile domains Drive new devices and services GOAL 1 STRATEGY 2 ENABLERS 3 EXECUTION PLAN 4 WORK STREAM APPROACH 5 Expand the Embedded Mobile Market: “ 50 billion devices by 2025” Evangelize new market opportunities GSMA-led drive to deliver economies of scale through collaboration with product vendors (mobile and non-mobile) Market research (e.g. TAM, priority verticals) Mobile- and non-mobile supplier collaboration Business model changes (e.g. channels, processes) Reduce certification costs Promote Embedded Mobile portal Conference & industry events Guidelines for standard modules Provisioning & business practice changes Outreach to non-mobile segment Propositions for lead segments “50 billion connected devices by 2025” 4. LAUNCH IMPLEMENTATION 3. C-LEVEL CALL TO ACTION 2. REDESIGN APPROACH 1. BASELINE ISSUES & POTENTIAL GAINS

Expand the Embedded Mobile Market:

“ 50 billion devices by 2025”

Evangelize new market opportunities

GSMA-led drive to deliver economies of scale through collaboration with product vendors (mobile and non-mobile)

Market research (e.g. TAM, priority verticals)

Mobile- and non-mobile supplier collaboration

Business model changes (e.g. channels, processes)

Reduce certification costs

Promote Embedded Mobile portal

Conference & industry events

Guidelines for standard modules

Provisioning & business practice changes

Outreach to non-mobile segment

Propositions for lead segments

MBB connections to reach over 70 million by end 2008 Source: Wireless Intelligence, September 2008 Global HSPA connections Devices everywhere

Growing M2M market beyond handsets and USB modems Market is growing at 30% CAGR and projected to reach 186m devices in 2012 Applications are mainly focused in the B2B segment Vehicle telematics and fleet management Telemetry for remote monitoring, security, POS terminals and vending mHealth devices and services How can the GSMA expand the market opportunity? Devices everywhere

Market is growing at 30% CAGR and projected to reach 186m devices in 2012

Applications are mainly focused in the B2B segment

Vehicle telematics and fleet management

Telemetry for remote monitoring, security, POS terminals and vending

mHealth devices and services

How can the GSMA expand the market opportunity?

There remain many untapped devices segments Addressable segments for wireless-enabled devices NOTE: Machine segments above are annual shipment volumes SOURCE: ABI, Berg Insight, Continua Health Alliance, IDC, Korea Investment & Securities Devices everywhere “ 90% of our device categories to be network-enabled and wireless capable by FY2010” Howard Stringer Chairman & CEO Sony Wireless health Smart metering and clean technology Transport

The GSMA is looking at a much larger market “ Devices Everywhere” The addressable market from M2M to “Devices Everywhere” NOTE: Segment proportions are illustrative and do not indicate a measure of relative market opportunity Devices everywhere M2M

Deliver connectivity for the development of Connected Health markets and practice globally Looking to work with Vendors, Service providers and other ecosystem partners to boost mobile innovation, reduce cost and to improve time to market What can the GSMA deliver to mHealth Market overview Identify users or user groups Determine success potential Analyse applications and methodology Identity strategic partners Implementation plan

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