Craig Friderichs Head of Health GSMA #MWC14 #mHealth
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Craig Friderichs Head of Health GSMA #MWC14 #mHealth

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Craig Friderichs Head of Health GSMA #MWC14 #mHealth Craig Friderichs Head of Health GSMA #MWC14 #mHealth Presentation Transcript

  • FIND US: http://gsma.com/mHealth CONTACT US: mhealth@gsma.com FOLLOW US: @gsma @gsmam4d
  • Mobil e Hea lth Business case is dependent on value creation CHURN BRAND LOYALTY REVENUE MARKET SHARE VOICE, SMS, DATA CSR DIFFERENTIATI ON LEVERAGE ASSETS RISK MITIGATION COST QUALITY ACCESS PARTNERS HIP PATIENT CENTRIC
  • 0 50 100 150 200 250 300 350 0 200 400 600 800 1000 1200 1400 1600 Timeline of launches Entrepreneur Learning Agriculture Launchesperyear Cumulativelaunches - Strong growth in the number of services launched over the last 3 years - Crucial to consider scale of each sector, not just the number of services or projects Note: figures based only on mobile-enabled products and services in developing world tracked by GSMA (including those merged/closed) Excludes services in pipeline with an impending launch Evolution of mobile services View slide
  • Money Health Agri Learni ng E&E Total Consumer (non MNO) 138 96 37 96 9 376 Donor 0 287 21 35 4 346 Consumer (MNO) 124 112 6 57 4 302 Business 5 64 15 9 19 111 Open source 0 80 2 0 0 82 Government 0 32 2 4 0 38 Advertising 5 0 0 4 2 11 Source: GSMA-MDI Analysis Heatmaps are used to compare sectors on a given factor (here, business model) or to look at change in a sector over time The shading is based on the frequency of a given category M4D Business model heatmap - Whereas money, agri and learning are displaying clear consumer (non MNO) business sustainability, health is too heavily skewed by donor funding to stimulate open and competitive markets - Advertising is a misnomer in >1800 servies. MNOs and VAS suppliers do no yet have advertising capability built in to their networks and there is a poorly defined end user market View slide
  • Source: GSMA-MDI Analysis Evolution of mHealth - Delineation <2009 and >2009 reveals some evolution of business modelling - BUT we question the size of the pie and how sustainable it is Pre 2009 Health E&E Total Consumer (non MNO) 0 3 25 Donor 159 2 167 Consumer (MNO) 16 1 22 Business 16 4 24 Open source 32 0 32 Government 32 0 34 Advertising 0 0 4 Health E&E Total Consumer (non MNO) 48 4 274 Donor 127 1 178 Consumer (MNO) 48 1 218 Business 48 11 75 Open source 48 0 48 Government 0 0 0 Advertising 0 2 7 2009 - 2012
  • GENDER AGE DISEASE CONDITION ACCESS INTEREST INCOM E FACTOR NET FILTERED VALUE DROP OUT VALUE x 51% 27.0 m  25.9 m x 54% 14.6 m  12.4 m x 23% 3.4 m  11.2 m x 70% 2.4 m  1.0 m x 70% 1.6 m  704,000 x 15% 246,000  1.4 m x 30% 74,000  172,000 COUNTRY POPULATION eg. 52.9m Intrinsic filters – not adjustable PHONE TYPE Show me the money - Factor analysis shows how much (little) value there is at the bottom of the pyramid, what the drivers are and how to have the greatest impact on business model DRIVERS TO INCREASE TARGET POPULATION… - AFFORDABILITY OF PHONE? - SUBSIDY? - VALUE PROPOSITION? - CROSS SECTORAL? - FREE OR LOWER VAS TARIFF? - SUBSIDISATION? - CHANNEL? - TECHNOLOGY TYPE?
  • Rule 1: Understand the flow of money - The flow of money defines your target market, partner(s) and business model - 86% of Total Health Expenditure (THE) flows through reimbursive (B-B) environment…
  • CONTACT US: mhealth@gsma.com FOLLOW US: @gsma @gsmam4d