Connecting with
Healthcare Professionals
via Mobile
HCMA Regional Forum
May 7th, 2009
HE IPHONE HAS HUGE POTENTIAL
AS A MOBILE COMPUTING
PLATFORM, ESPECIALLY FOR
PHYSICIANS.”
                  — Joshua Schwim...
Connecting with Healthcare Professionals via Mobile


• A majority of HCPs are already there
• iPhones are becoming the to...
Connecting with Healthcare Professionals via Mobile

             • Reps were always 1st line for pharma

               •...
Connecting with Healthcare Professionals via Mobile

• 5% of site visitors are mobile web users
• Up from 1% a year ago
• ...
Connecting with Healthcare Professionals via Mobile


• Fix what you offer HCPs online
• Make it visit-worthy

• Mobile op...
Connecting with Healthcare Professionals via Mobile

                   • Programs that make sense for mobile
            ...
Connecting with Healthcare Professionals via Mobile

• Pharma is going to live on the
  doctor’s hip

• Universal sample c...
Connecting with Healthcare            Pharma
Professionals via Mobile
• We are the best source of
  information about our ...
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Connecting with Healthcare Professionals via Mobile

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Connecting with Healthcare Professionals via Mobile

  1. 1. Connecting with Healthcare Professionals via Mobile HCMA Regional Forum May 7th, 2009
  2. 2. HE IPHONE HAS HUGE POTENTIAL AS A MOBILE COMPUTING PLATFORM, ESPECIALLY FOR PHYSICIANS.” — Joshua Schwimmer, MD, FACP, FASN
  3. 3. Connecting with Healthcare Professionals via Mobile • A majority of HCPs are already there • iPhones are becoming the tool of choice • To pharma – the extent of HCPs + mobile = Epocrates
  4. 4. Connecting with Healthcare Professionals via Mobile • Reps were always 1st line for pharma • Have a new way to directly connect • Reps and mobile like Army/Air Force working in concert • No sees, vacant territories, white spaces • Tie in communications with reps – all mobile
  5. 5. Connecting with Healthcare Professionals via Mobile • 5% of site visitors are mobile web users • Up from 1% a year ago • ½ of Nielson’s top 20 not mobile optimized* • How many pharma sites are mobile optimized? • Key point: it’s all about channel of choice *Bango survey, 2008 Internet Mobile Human
  6. 6. Connecting with Healthcare Professionals via Mobile • Fix what you offer HCPs online • Make it visit-worthy • Mobile optimize it • RM using mobile • Mobile apps • Tap into other mobile streams
  7. 7. Connecting with Healthcare Professionals via Mobile • Programs that make sense for mobile - Mobile sampling - Mobilesodes - POC apps - Rep tie in programs
  8. 8. Connecting with Healthcare Professionals via Mobile • Pharma is going to live on the doctor’s hip • Universal sample closets • Apps customized to needs of individual by specialty - Samples - Learning suite - Rep on demand - Conventions - POC tools
  9. 9. Connecting with Healthcare Pharma Professionals via Mobile • We are the best source of information about our products • Best at telling our brand story • Need to make the connection back to the doctor • Opportunity to live on their hip • Docs are choosing their channel – and mobile is going to win • Be there
  10. 10. The End Q&A

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