VALUE
PROPOSI-
TION
CUSTOMERS
CUSTOMER INSIGHTS & ENABLING
TECHNOLOGIES
RELATIONSHIPS
Building a Sustainable Business Mode...
Janssen Healthcare Innovation
Accelerating the
transformation of J&J from
a healthcare product
company to a health care
co...
Enabling
Technologies
Janssen Healthcare Innovation
Integrated Care
Businesses
The challenge of medication adherence
50% not taking
prescribed
medication as
directed
Adherence to Long-Term Therapies,
E...
$100
billion
in the U.S.
alone
Annual Cost of Poor Adherence
Osterberg L & Blaschke T (Aug 2005).
Adherence to medication....
U.S.: 262,000 downloads
UK: April 2014
DE: Summer 2014
Janssen Healthcare Innovation
PRODUCTS
&
SERVICES
CUSTOMERS
TRUST
OMNICHANNEL
• acct. mgrs
• DTC
• partnerships
• unbranded
• data source
consumer-
focu...
Janssen Healthcare Innovation
encourage people to take ownership of
their treatment and health
Janssen Healthcare InnovationNovember 2013 PHGB/NPR/0213/0077h
Allan Bowyer
abowyer@its.jnj.com
@abowy
Backup
Health Services Spending: Adherent vs Non-Adherent
-10000
-8000
-6000
-4000
-2000
0
2000
Rx
spending
Medical
spending
Tota...
Allan Bowyer JnJ #MWC14 #mHealth
Allan Bowyer JnJ #MWC14 #mHealth
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Allan Bowyer JnJ #MWC14 #mHealth

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Allan Bowyer JnJ #MWC14 #mHealth

  1. 1. VALUE PROPOSI- TION CUSTOMERS CUSTOMER INSIGHTS & ENABLING TECHNOLOGIES RELATIONSHIPS Building a Sustainable Business Model CHANNELS
  2. 2. Janssen Healthcare Innovation Accelerating the transformation of J&J from a healthcare product company to a health care company November 2013 PHGB/NPR/0213/0077h Janssen Healthcare Innovation
  3. 3. Enabling Technologies Janssen Healthcare Innovation Integrated Care Businesses
  4. 4. The challenge of medication adherence 50% not taking prescribed medication as directed Adherence to Long-Term Therapies, Evidence for Action, World Health Organization, 2003
  5. 5. $100 billion in the U.S. alone Annual Cost of Poor Adherence Osterberg L & Blaschke T (Aug 2005). Adherence to medication. New England Journal of Medicine, 353: 487-97.
  6. 6. U.S.: 262,000 downloads UK: April 2014 DE: Summer 2014
  7. 7. Janssen Healthcare Innovation
  8. 8. PRODUCTS & SERVICES CUSTOMERS TRUST OMNICHANNEL • acct. mgrs • DTC • partnerships • unbranded • data source consumer- focused • free • any phone Consumer-focused business model
  9. 9. Janssen Healthcare Innovation encourage people to take ownership of their treatment and health
  10. 10. Janssen Healthcare InnovationNovember 2013 PHGB/NPR/0213/0077h Allan Bowyer abowyer@its.jnj.com @abowy
  11. 11. Backup
  12. 12. Health Services Spending: Adherent vs Non-Adherent -10000 -8000 -6000 -4000 -2000 0 2000 Rx spending Medical spending Total HC spending Congestive heart failure Diabetes Hypertension Dyslipidemia Cost(USD) /person/ year Roebuck et al, ‘Impact of medication adherence on absenteeism and short-term disability for five chronic diseases.’
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