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Allan Bowyer JnJ #MWC14 #mHealth
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Allan Bowyer JnJ #MWC14 #mHealth

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  • 1. VALUE PROPOSI- TION CUSTOMERS CUSTOMER INSIGHTS & ENABLING TECHNOLOGIES RELATIONSHIPS Building a Sustainable Business Model CHANNELS
  • 2. Janssen Healthcare Innovation Accelerating the transformation of J&J from a healthcare product company to a health care company November 2013 PHGB/NPR/0213/0077h Janssen Healthcare Innovation
  • 3. Enabling Technologies Janssen Healthcare Innovation Integrated Care Businesses
  • 4. The challenge of medication adherence 50% not taking prescribed medication as directed Adherence to Long-Term Therapies, Evidence for Action, World Health Organization, 2003
  • 5. $100 billion in the U.S. alone Annual Cost of Poor Adherence Osterberg L & Blaschke T (Aug 2005). Adherence to medication. New England Journal of Medicine, 353: 487-97.
  • 6. U.S.: 262,000 downloads UK: April 2014 DE: Summer 2014
  • 7. Janssen Healthcare Innovation
  • 8. PRODUCTS & SERVICES CUSTOMERS TRUST OMNICHANNEL • acct. mgrs • DTC • partnerships • unbranded • data source consumer- focused • free • any phone Consumer-focused business model
  • 9. Janssen Healthcare Innovation encourage people to take ownership of their treatment and health
  • 10. Janssen Healthcare InnovationNovember 2013 PHGB/NPR/0213/0077h Allan Bowyer abowyer@its.jnj.com @abowy
  • 11. Backup
  • 12. Health Services Spending: Adherent vs Non-Adherent -10000 -8000 -6000 -4000 -2000 0 2000 Rx spending Medical spending Total HC spending Congestive heart failure Diabetes Hypertension Dyslipidemia Cost(USD) /person/ year Roebuck et al, ‘Impact of medication adherence on absenteeism and short-term disability for five chronic diseases.’