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3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
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3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)

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Presentation deck from the 2012 EyeforPharma Emarketing Europe & Mobile 2012, Barcelona, March 2012

Presentation deck from the 2012 EyeforPharma Emarketing Europe & Mobile 2012, Barcelona, March 2012

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3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES) 3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES) Presentation Transcript

  • 7th AnnualEmarketing Europe &of Pharma The Mobile Future Mobile 2012 27 March 2012 David Doherty
  • 1995
  • 1995
  • INTRODUCTION
  • NOKIA DECADE 2000 - 2010
  • NOKIA DECADE 2000 - 2010
  • NOKIA DECADE 2000 - 2010
  • Whats next?
  • Interactive Patient History Taking Questionnaire Registration & Payment
  • Interactive Patient History Taking Questionnaire Registration & Payment
  • Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  • Comprehensive Written Report Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  • Why?
  • Key lessons?
  • Lets dispel some myths
  • Houfeng Seismometer (replica) 132 AD
  • Population Density:Tokyo 14,400 /km²New York 10,200 /km²
  • Withings WiFi Weighing Scale 2010
  • How do we engage patients?
  • How do we engage clinicians?
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • HealthVaultA platform for consumerempowerment andengagement with andthrough their personalhealth data
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • mHealth isnt Rocket Science
  • * KIDZ ≠ Comic Sans
  • 14000 Doctors 9 million patients 1 million in month 1
  • Thank you! David Doherty@3GDoctor mHealthInsight.com Linkedin