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3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)

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Presentation deck from the 2012 EyeforPharma Emarketing Europe & Mobile 2012, Barcelona, March 2012

Presentation deck from the 2012 EyeforPharma Emarketing Europe & Mobile 2012, Barcelona, March 2012

Published in: Business, Technology

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Transcript

  • 1. 7th AnnualEmarketing Europe &of Pharma The Mobile Future Mobile 2012 27 March 2012 David Doherty
  • 2. 1995
  • 3. 1995
  • 4. INTRODUCTION
  • 5. NOKIA DECADE 2000 - 2010
  • 6. NOKIA DECADE 2000 - 2010
  • 7. NOKIA DECADE 2000 - 2010
  • 8. Whats next?
  • 9. Interactive Patient History Taking Questionnaire Registration & Payment
  • 10. Interactive Patient History Taking Questionnaire Registration & Payment
  • 11. Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  • 12. Comprehensive Written Report Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  • 13. Why?
  • 14. Key lessons?
  • 15. Lets dispel some myths
  • 16. Houfeng Seismometer (replica) 132 AD
  • 17. Population Density:Tokyo 14,400 /km²New York 10,200 /km²
  • 18. Withings WiFi Weighing Scale 2010
  • 19. How do we engage patients?
  • 20. How do we engage clinicians?
  • 21. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 22. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 23. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 24. HealthVaultA platform for consumerempowerment andengagement with andthrough their personalhealth data
  • 25. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 26. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  • 27. mHealth isnt Rocket Science
  • 28. * KIDZ ≠ Comic Sans
  • 29. 14000 Doctors 9 million patients 1 million in month 1
  • 30. Thank you! David Doherty@3GDoctor mHealthInsight.com Linkedin