7th AnnualEmarketing Europe &of Pharma The Mobile Future Mobile 2012           27 March 2012                      David Do...
1995
1995
INTRODUCTION
NOKIA DECADE 2000 - 2010
NOKIA DECADE 2000 - 2010
NOKIA DECADE 2000 - 2010
Whats next?
Interactive Patient History Taking          Questionnaire     Registration & Payment
Interactive Patient History Taking          Questionnaire     Registration & Payment
Remote Video ConsultInteractive Patient History Taking          Questionnaire     Registration & Payment
Comprehensive Written Report      Remote Video ConsultInteractive Patient History Taking          Questionnaire     Regist...
Why?
Key lessons?
Lets dispel some myths
Houfeng Seismometer (replica) 132 AD
Population Density:Tokyo    14,400 /km²New York 10,200 /km²
Withings WiFi Weighing Scale 2010
How do we engage patients?
How do we engage clinicians?
mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Cu...
mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Cu...
mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Cu...
HealthVaultA platform for consumerempowerment andengagement with andthrough their personalhealth data
mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Cu...
mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Cu...
mHealth isnt Rocket Science
* KIDZ ≠ Comic Sans
14000 Doctors   9 million patients   1 million in month 1
Thank you!            David Doherty@3GDoctor    mHealthInsight.com   Linkedin
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)
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3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)

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Presentation deck from the 2012 EyeforPharma Emarketing Europe & Mobile 2012, Barcelona, March 2012

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3G Doctor slide deck EyeforPharma Mobile Future of Pharma (LOW RES)

  1. 1. 7th AnnualEmarketing Europe &of Pharma The Mobile Future Mobile 2012 27 March 2012 David Doherty
  2. 2. 1995
  3. 3. 1995
  4. 4. INTRODUCTION
  5. 5. NOKIA DECADE 2000 - 2010
  6. 6. NOKIA DECADE 2000 - 2010
  7. 7. NOKIA DECADE 2000 - 2010
  8. 8. Whats next?
  9. 9. Interactive Patient History Taking Questionnaire Registration & Payment
  10. 10. Interactive Patient History Taking Questionnaire Registration & Payment
  11. 11. Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  12. 12. Comprehensive Written Report Remote Video ConsultInteractive Patient History Taking Questionnaire Registration & Payment
  13. 13. Why?
  14. 14. Key lessons?
  15. 15. Lets dispel some myths
  16. 16. Houfeng Seismometer (replica) 132 AD
  17. 17. Population Density:Tokyo 14,400 /km²New York 10,200 /km²
  18. 18. Withings WiFi Weighing Scale 2010
  19. 19. How do we engage patients?
  20. 20. How do we engage clinicians?
  21. 21. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  22. 22. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  23. 23. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  24. 24. HealthVaultA platform for consumerempowerment andengagement with andthrough their personalhealth data
  25. 25. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  26. 26. mHealth: Adding Value by connecting Rich Multimedia Content Electronic Healthcare Records Mobile Diagnostic Innovations Customers not Products
  27. 27. mHealth isnt Rocket Science
  28. 28. * KIDZ ≠ Comic Sans
  29. 29. 14000 Doctors 9 million patients 1 million in month 1
  30. 30. Thank you! David Doherty@3GDoctor mHealthInsight.com Linkedin

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