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03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
03chrishill 110303022415-phpapp02
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03chrishill 110303022415-phpapp02

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  • 1. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.All other marks contained herein are the property of their respective owners.
  • 2. Can mHealth be a profitablebusiness?Perspectives from a leading carrierChris Hill, VPAT&T Mobility Enterprise SolutionsFeb 14, 2011 2011 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners
  • 3. US healthcare costs are rising US healthcare costs As percent of US GDP 17.6 16.2 16.6 • Global healthcare costs expected to 13.8 13 8 reach ~$6T >3x 12.3 • Out of all countries, US spends the 9.1 91 most, at $2.5T $2 5T 7.2 • Peer countries spend less as a % 5.2 of GDP: – Germany, 10.5% – Canada, 10% – France, 11.2% 1960 1970 1980 1990 2000 2007 2008 2009SOURCE: Centers for Medicare & Medicaid Services, Office of the Actuary, National Health Statistics Group; U.S. Department of Commerce, Bureau of Economic Analysis 3 2011 AT&T Intellectual Property. All rights rights reserved. AT&T, the AT&T and all otherother AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. © 2010 AT&T Intellectual Property. All reserved. AT&T, the AT&T logo logo and all AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property the property of their respective owners. All other marks contained herein are of their respective owners
  • 4. Excessive costs can be addressed bymHealth Pain points Possible mHealth solutionsOverutilization • Care payments based on • Remote care monitoringof care procedures, not outcomes Replace high-cost services (face-to- high cost (face to face physician visits) with lower • Incomplete access to patient cost mHealth monitoring medical records • Limited incentives to curb the use of careInefficiency of • Lack of comparative data tothe system benchmark provider performance • Mobile EMRs • I h Inherent expense of multiple- t f lti l Mobilize patient medical records for payor system easy data access • High provider bad debt • Healthcare communications • Low hospital efficiencies (e.g. Improve co-ordination of care poor ER throughput) through mobile healthcare communications • Unequal geographical distribution of top physiciansPatient • Hi h i id High incidence of unhealthy f h lth • mHealth Diseasebehavior behavior (e.g., smoking, diet) Management, Medication • Ineffective wellness care and Adherence, Wellness disease management Utilize mobility tools/ technologies to provide on-demand always-on on-demand, clinical coaching4 2011 AT&T Intellectual Property. All rights rights reserved. AT&T, the AT&T and all otherother AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. © 2010 AT&T Intellectual Property. All reserved. AT&T, the AT&T logo logo and all AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property the property of their respective owners. All other marks contained herein are of their respective owners
  • 5. Industry watchers believe mHealth couldgrow significantlyEstimated size of US market for mHealth$B Opportunity areas CAGR (2009-2014) >$4.7B >$4 7B Health and fitness 62% ~$0.5B software ~$0.5B Mobile health info/ 62% ~$0.2B $0 2B EMR Mobile medical ~$0.5B 30% equipment ~$1.1B In-Hospital RFID p 17% Telemedicine 35% >$1.1B ~$0.5B mPERS 10% ~$1.2B Remote monitoring 28% services 2009 2014 Industry watchers expect significant growth, but so far, mHealth take-off has yet to occurSOURCE: Information compiled from Juniper Research 2010, CSMG research 2010, Mobihealth news 2010, California Healthcare Foundation 2010 5 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
  • 6. mHealth market “take-off” limited bya number of challenges Example • >6,000 healthcare and fitness apps – of which only 200+ areProfusion of “enterprise” backedproducts • Difficult for healthcare enterprise customers (providers, payors) to distinguish winners from “me too’s” • Current solutions are not plug-and-play; each has their ownFragmented proprietary “back-end”/ platformsolutions • Do not cover the full extent of care (linking patient, device, wireless application, d t algorithms, clinical i t li ti data l ith li i l interventions) ti ) • Unclear which standard will prevail (e.g., Zigbee vs. LP Bluetooth,Competing ANT+ etc.)standardsUnclear • Current solutions targeted at providers (hospitals/ physicians) whobusinessb i are slow adopters due to reimbursement issues or direct-to- issues, consumers (patients) who have low appetite for out-of-pocketmodels expenses6 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
  • 7. Deliberate AT&T mHealth product strategy to address these challengesCurrent challenges AT&T mHealth strategic guiding principles • Scan industry for “best of breed” solutions/ vendors toProfusion of scale-up and bring to marketproducts • Develop end-to-end turn-key solutions that include clinicalFragmented software/ algorithms, hosting, security, care, billing etc.solutions • Go beyond smartphones with cross-carrier solutions that cross carrier work on 70-80% of installed phonebase • Create mHealth platform for common plug-and-playCompeting solutions that will work with a variety of connectivitystandards standards (e.g. Zigbee, ANT, Bluetooth) and legacy devices (e.g. USB-enabled blood-pressure cuffs)Unclear • Run validation pilots where we work with marquee customers to jointly test for outcomesbusiness • Focus on Medical Value with solutions chosen to drivemodels medical cost reduction, not to drive d t / voice traffic di l t d ti tt d i data/ i t ffi © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
  • 8. AT&T mHealth priority areas Priority AT&T Mobility mobility healthcare AT&T Enabled Healthcare Solutions1 E2E mobile patient care Disease Management, Medication Adherence, Remote Care, Wellness, Tools for Clinical Trials 2 mHealth infrastructure mHealth platform, Mobileize EMRs, Healthcare Communications, Secure tablets etc. AT&T assets Security, Hosting, Connectivity, Connected Devices , Provisioning, Billing, Care, Kitting, Deployment © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.8 All other marks contained herein are the property of their respective owners.
  • 9. 9 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
  • 10. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.All other marks contained herein are the property of their respective owners.
  • 11. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.All other marks contained herein are the property of their respective owners.
  • 12. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.All other marks contained herein are the property of their respective owners.

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