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10 Minute Social Media Formula

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This presentation is an overview and introduction to social media. Looking at Facebook, Twitter and LinkedIn we reveal a 10 minute social media formula for implementation in small business and …

This presentation is an overview and introduction to social media. Looking at Facebook, Twitter and LinkedIn we reveal a 10 minute social media formula for implementation in small business and particularly for health practitioners and sole traders. This presentation was given at the Australian Traditional Medicine Society AGM. We recorded the voice over the slide show afterwards. Ask your social media questions on our Facebook page www.facebook.com/socialmediologist

Published in: Education, Technology, Business

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Transcript

  • 1. Social Media LIVE!
    ATMS
    AGM
    September, 2011
    With Kate vanderVoort
  • 2. Getting Started
    Separate personal and professional
    Decide on whether you are the brand or the business name
    Set up Facebook Business Page, Twitter and LinkedIn profile
    Set up Google Alerts
    Aggregate content – be a subject/industry expert
    Develop a content plan
  • 3. ACEBOOK
    Set up a Business Pagewww.facebook.com/pages
    Upload a profile picture (logo, photo – inspiring!)
    Ensure that info tab is completed
    Upload 5 images to photo album
    Claim vanity URLwww.facebook.com/username
  • 4.
  • 5. ACEBOOK
    Post once per day
    Always include a link or picture
    Respond to comments and questions
    Ask open ended questions
    Encourage ‘Like’ clicking
    Post as Page on others pages
  • 6. ACEBOOK
  • 7. witter
    Set up Hootsuite to manage Twitter
    Link Facebook and Twitterwww.facebook.com/twitter
    Post articles as you see them - up to 20 per day
    Search for others who are talking about or looking for your interest area.
    Re-tweet interesting posts
  • 8. LINKED
    Make sure your professional headline has keywords in it.
    Join discussion groups on LinkedIn about your area of interest.
    Connect with everyone you meet.
  • 9. 10 Minute Social Media Formula
    1. Check Google Alerts emails
    2. Post on Facebook
    3. Search on Twitter for others talking about your topic and follow 10 people
    4. Check LinkedIn Group emails for any to answer
    5. Respond & reach out
  • 10. Connect
    www.socialmediology.com.au
    www.facebook.com/SocialMediologist
    www.twitter.com/SocMediologist
    kate@socialmediology.com.au
    www.atmsblog.com.au
    www.facebook.com/atmsnatmed
    www.twitter.com/atmsnatmed

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