3D gaining Momentum!“ When color came along in the 1930s, ten years later, people stopped making movies in blackand white. Why? Because we see in color,” Katzenberg said. “ We also see in 3D. I do think itsmore natural for us…” ! !"#$"%&()*"+,"$-1" 234"56&$+"7068#" Shipments 70000000 60000000 50000000 40000000 3D-ready TV 30000000 3D-ready Laptops 3D-ready Mobiles 20000000 10000000 0 2011 2012 2013 2014 2015 Source: Data Display Search #$%&#()*+,$-.+&)*$/-0+" !"
3D Devices launched or announced!Devices! Stereoscopic (3D with glasses)! Autostereoscopic (glassesfree 3D) ! Playstation 3, (Xbox 360 announced), Mobile: HTC Evo 3D, LG Optimus 3D P920!Mobile, Gaming Devices! Zeiss - Cinemizer ! Gaming: Nintendo 3DS !Tablet / Slate! iPad (rumors), ASUS, Masterimage! Acer Aspire 5745 DG, SonyLaptop / PC! VPCF21Z1E/BI! Toshiba, Hitachi, ASUS! Sony, Samsung, LG, Sharp,Consumer TV! Panasonic, JVC, Philips, etc.! Toshiba, Hitachi! Data Display (3D Impact Media technology),Industrial display (out-of-home)! Magnetics, 3D International, Alioscopy, Zero Creative, Tridelity!Cinema! RealD, XpanD! *:".;&"+$68&." $::0<:-&)" #$%&#()*+,$-.+&)*$/-0+" 9"
Glassesfree 3D going Mainstream – in 2011/12!Mobile & gaming devices announced (Nintendo 3DS already on the market) ! HTC EVO 3D ofﬁcially announced for Sprint ! (Engadget, March 2011)! AT&T Bringing LG Optimus 3D to US as LG Thrill 4G (AT&T, March 2011)! Tablets / slates announced! ASUS Eee Pad MeMO to come with glassesless 3D IPS display! (Engagdet, May 30, 2011)! MasterImage touts 4.3-, 7- and 10-inch glasses-free 3D displays, interest from ﬁrst tier device makert! (Engagdet, June 5, 2011)! Next iPad to offer 3D Display? (Macrumors, May 4, 2011)! email@example.com! ("
Two major Trends on the 3D Market!1. 3D content is the bottleneck of the industry: Hardware distribution of 3D-ready devices faster than the ability to produce 3D. As a result, devices Conversion addressing with no sufﬁcient content! the shortage of 3D2. Shift from glasses-based to glassesfree 3D content! technology, which even increases complexity to produce content! #$%&#()*+,$-.+&)*$/-0+" ="
3D Impact Media AG!3D Impact Media is a leading provider of state-of-the-art, glasses-free 3D technologyand combines more than 30 years of experience in image processing, mediaplayback and 3D ﬁlter technology. !As a technology provider we focus on 3D conversion & playback solutions.! 2D-to-3D & ! Universal 3D playback 3D ﬁlter know-how for any3Dstereo-to-3Dmultiveiw software! display size ! conversion!3D Impact Media is an incorporated company (AG) in Sarnen, Switzerland andoperates a technology centre in Munich (GmbH), Germany as well as a sales ofﬁcein New York USA (LLC). At the time, 3D Impact Media employs 9 professionals, 6 inR&D. ! #$%&#()*+,$-.+&)*$/-0+" >"
Conversion Algorithms!Fully automatic conversion: Ready to implement with 3rd party software or with ahardware partner (FPGA, chipset)! 2D+depth, side-by-side!Semi-automated conversion: Market-ready plug-ins for professional postproduction andediting software suites! #$%&#()*+,$-.+&)*$/-0+" ?"
Fully automated online Conversion!Worldwide ﬁrst, web-based 2D to 3D conversion for photos andvideos - by 3D Impact Media" #$%&#()*+,$-.+&)*$/-0+" @"
Universal 3D Playback Software! Player GUI! Universal software to playback any 2D or 3D content on 2D and 3D displays. Features autostereoscopic (glassesfree) and stereoscopic 3D. Available as stand-alone player, commandline or library version for easy integration into any 3rd party soft- or hardware. ! #$%&#()*+,$-.+&)*$/-0+" A"
3D Filter Technology!3D auto-stereoscopic displays allow viewers to seemovies, games and ads, in true 3D without the need towear special glasses. The fact that no glasses areneeded increases the applicability and conveniencedramatically.!3D Impact Media offers leading 3D autostereoscopic ﬁlter technology for any display size.We focus on cost-effective barrier technology, however, lenticular ﬁlters are possible onrequest. While 3D ﬁlters are no R&D focus, the technology is licensed to interestedpartners. ! #$%&#()*+,$-.+&)*$/-0+" B"
Contacts!Headquarter! Technology Centre! Sales US!3D Impact Media AG! 3D Impact Technologies GmbH! 3D Impact Media USA!Kernserstrasse 31! Orleanstrasse 34! 304 Park Avenue South, 11th ﬂoor FL!6061 Sarnen! 81667 München! New York, NY 10010!Switzerland! Germany! United States!+41 41 661 2206! +49 89 80 037 148! +1 212 590 2422! #$%&#()*+,$-.+&)*$/-0+" !C"