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Pageflip e-magazines and digital newspapers:8 common questions about online publishing answered
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Pageflip e-magazines and digital newspapers:8 common questions about online publishing answered

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Pageflip e-magazines and digital newspapers:12 common questions about online publishing answered

Pageflip e-magazines and digital newspapers:12 common questions about online publishing answered

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  • 1. Pageflip e-magazines and digital newspapers: 8 Common Questions About Online Publishing Answered
  • 2. 1Should my digital editions be Native Apps or HTML5?
  • 3. 1) Native App or HTML5?Native App: HTML5 web App:• Successful and well known • Distribute via your own site distribution platform • No 30% revenue cut• Designed and optimised for • No lengthy approval process a specific device • Not just iPad, iPhone• No required web viewable infrastructure for • Retain subscriber data ecommerce etc..
  • 4. 1) Native App or HTML5?Considerations to select the best option:• Are subscriptions an important revenue model?• What data does the publisher need to access?• Is there an existing ecommerce platform?• What platforms and devices do their audience use?• What level of interactivity offline is required?
  • 5. 2Should print publications be modified for online?
  • 6. 2) Digital version optimizationFor best results, Yes:• Modify for online viewing• Speed• Quality• Scan-proof• Make use of digital ‘extras’ Download free guide: www.3dissue.com/ebooks/10bestpractices/
  • 7. 3What are the benefits of going digital?
  • 8. 3) What are the benefits?• Cost savings – distribution, printing, production• Search engine optimisation• Tracking and statistics• Reach a broader wider audience• Speed to market
  • 9. 4When is it the right time to go digital?
  • 10. 4) When to go digital?Data from infographic on digital publishing, Visual Loop:
  • 11. 4) When to go digital?Data from infographic on digital publishing, Visual Loop:
  • 12. 4) When to go digital?• Survey and interview readers• Look at your subscriber data• Introduce a phased in approach; digital and print running parallel• Know your market, readers and potential barriers
  • 13. 5 How can I make moneyfrom my digital editions?
  • 14. 5) Digital Revenue Streams• Advertising Banners• Interactive media ads – video, audio• Digital bundle subscriptions• Linking and access to archive and older issues• Sponsorship
  • 15. 6What are the best practices for digital magazines?
  • 16. 6) Best Practices1. Accessibility2. Speed and Quality3. Love your data4. Keep it simple5. Highlight key points6. Optimize for search engines7. Make it easy for readers8. Be unique9. Optimize design10. Get Feedback Download free guide: www.3dissue.com/ebooks/10bestpractices/
  • 17. 7There are so many devices my readers are on!Which formats should I create?
  • 18. 7) Devices & FormatsWhat Devices require which formats?Tablets• These devices have web browsers (e.g Safari on the iPad) Readers can view digital magazines via the browser. (HTML5)• These devices often have Apps that can view eReader formats (.epub and .mobi)• Check out this article that explains in more detail how to get PDF to epub to be viewed in iBooks.
  • 19. 7) Devices & FormatsWhat Devices require which formats?Mobile Devices• iPhones and Android phones also have a web browser, so as tablets these devices can view online magazines.• Again, consideration needs to be made as Apple iPhone like the iPad cannot view flash – so the HTML5 digital magazine would be the best option here.• Again, like the Tablet category, these mobile devices often have eReader Apps such as iBooks, so eReader (.ebub) files can be viewed in iBooks.
  • 20. 7) Devices & FormatsWhat Devices require which formats?Desktops, Laptops, Macs/PCs, Netbooks• This category would view digital magazines via a web browser.• Most web browsers run both HTML5 and Flash too so online magazines created in this way can be viewed on these devices.
  • 21. 7) Devices & FormatsWhat Devices require which formats?eReaders• eReaders such as the Amazon Kindle, Sony eReader and eReader Apps such as iBooks on the iPad require eReader format publications.• Either .Mobi (for Kindle) or .ePub for other eReaders.• These files can be downloaded to the eReader device via an online store such as Amazon or simply by supplying the file to your readers directly.
  • 22. 8How do publishers and marketerscreate awareness of the e-book?
  • 23. 8) Marketing e-Magazines1. Create and maintain a subscriber database2. Allow sharing features in your e-book3. Communicate via social networks4. Ensure the e-book is optimised for search engines5. Allow new readers a ‘subscribe’ route6. Make older issues available
  • 24. Free 30 day trial of 3D IssueDigital Magazine Software available from www.3dissue.com