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eBook share of the publishing market
 

eBook share of the publishing market

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This Slideshow "eBook Share of the Publishing Market" takes a look at the performance of the digital and eBook market in recent years, allowing the reader to learn of some useful trends. It includes ...

This Slideshow "eBook Share of the Publishing Market" takes a look at the performance of the digital and eBook market in recent years, allowing the reader to learn of some useful trends. It includes statistics on the growth of the eBooks market share, a guide for publishers to devices and formats and important considerations for publishers moving to digital.

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    eBook share of the publishing market eBook share of the publishing market Presentation Transcript

    • 3D Issue eBook ShareDigital Publishing Software Of The Publishing Market
    • The digital and eBook market has witnessedimpressive growth over the last few years
    • Today sees publishers looking to take advantage ofthis wave of digital edition popularity
    • 2012 is BIG! Whilst the market has seen significant growth since 2008,the last 12 months in particular has shown a substantial rise
    • Mobile media consumption means print is limiting?
    • USA TODAYs Best-Selling Bookslistshowed a surge of digital book sales aftere-readers were unwrapped as gifts(42 of the top 50 titles)Source: http://www.usatoday.com/life/books/news/story/2012-01-09/ebooks-sales-surge/52458672/1
    • Sales in adult eBooks grew by 49.4%Jan 2011 – Jan 2012Source: http://www.publishers.org/press/62/
    • Sales in children and young adult eBooks grew by 475.1%Jan 2011 – Jan 2012 Source: http://www.publishers.org/press/62/
    • 82% of publishing executives are optimistic about the digital transitionSource: http://blogs.forrester.com/james_mcquivey/12-01-23-book_business_outlook_for_2012_hard_work_ahead
    • Sales of eBooks doubled from 10% of the overall market to 20% in 2011Source: http://www.usatoday.com/life/books/news/story/2012-01-09/ebooks-sales-surge/52458672/1
    • 3D Issue toA Publisher’s GuideDigital Publishing SoftwareDevices And Formats
    • eReaders eReaders such as the Amazon Kindle, Sony eReader and eReader Apps such as iBooks on the iPad require eReader format publications. eBooks would need to be either .Mobi (for Kindle) or .ePub for other eReaders. These files can be downloaded to the eReader device via an online or simply by supplying the file to your readers directly.
    • Tablets The tablet category contains; iPad and the Samsung Galaxy. These devices have web browsers (for example Safari on the iPad) so readers can view digital magazines via the browser. Ensure online browser viewed publications built using a solution that creates a HTML5 output.
    • Mobile Devices Devices such as iPhones and Android phones also have a web browser, so as Tablets - these devices can view online publications. Again, consideration needs to be made as Apple iPhone like the iPad cannot view flash – so the HTML5 digital publication would be a consideration. Again, like the Tablet category, these mobile devices often have eReader Apps such as iBooks, so eReader (.epub) files can be viewed in iBooks.
    • Desktops, Laptops, Macs/PCs, Netbooks This category would view digital publications via a web browser. Could also view via an Application running on the machine. Most web browsers run both HTML5 and Flash too so eBooks created in this way can be viewed on these devices.
    • 3D Issue ConsiderationsDigital Publishing Software For Publishers Moving To Digital
    • Your publication type When deciding which format to create, consider your publication type. If the publication is a traditional book then you would probably consider publishing in eReader format. Whereas if you have a more graphical, media rich publication such as brochures, magazines, etc.. then an online web publication may suit better.
    • Your audience There are many devices available to your audience. If you want to create a publication that is viewable to iPad readers then consider that if you have a Native Apple App, then readers on other devices would not be able to view these. If you create a Web based digital magazine then your audience on devices that have a browser which include iPad, iPhone, Desktops, Laptops etc… can all view the publication. If you create a .ePub or .Mobi then you can target the eReader device owners.
    • 3D Issue Free 30 day trial of 3D IssueDigital Publishing Software Digital Magazine and E-Book Software available from www.3dissue.com