VISUAL LITERACY
INTC 2610
WHAT IS
VISUAL LITERACY?
VISUAL LITERACY
The ability to interpret, use and create visual media
in ways that advance thinking, decision making,
comm...
WHAT VISUAL LITERACY IS NOT


NOT inherent, but a learned skill


You don’t learn to write by reading so you don’t becom...
CONNECTIONS
Visual Literacy:

Verbal Literacy:

READING

EQUALS

WRITING

EQUALS

INTERPRETING VISUALS
CREATING OR
PRODUCI...
WHO IS DOING IT?
We are surrounded by visual information every day.
 5,000 visual messages per day
 News media, blogs, y...
HOW DOES IT WORK
Visuals have the power to capture and hold
audience attention
 Significantly increase the percent of rec...
WHY IS IT SIGNIFICANT


Vision is our dominant sense
SIGNIFICANCE


It is a powerful communication tool
SIGNIFICANCE


Humans are hard wired to respond to visual stimuli
DOWNSIDE
For instructors – time needed to incorporate visual
information
 Where to find relevant images
 Skills needed t...
THE FUTURE
Visual Will continue to grow.
 Digital natives will use it through elementary, high
school and college.
 Stud...
WHAT DOES IN MEAN FOR TEACHING
Increases absorption of visual images
 Remember 10% of auditory after 3 days.
 Add images...
RESOURCES
Ohio State University
https://ocio.osu.edu/elearning/toolbox/brief/visual-information/7things-you-should-know-ab...
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Visual literacy ppt

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INTC 2610

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Visual literacy ppt

  1. 1. VISUAL LITERACY INTC 2610
  2. 2. WHAT IS VISUAL LITERACY?
  3. 3. VISUAL LITERACY The ability to interpret, use and create visual media in ways that advance thinking, decision making, communications, and learning.  Form of Communication 
  4. 4. WHAT VISUAL LITERACY IS NOT  NOT inherent, but a learned skill  You don’t learn to write by reading so you don’t become visually literate by watching TV Technologically aware does NOT = visually literate.  Seeing is NOT believing anymore.  1986 Beginnings of Digital imaging Depression 1936
  5. 5. CONNECTIONS Visual Literacy: Verbal Literacy: READING EQUALS WRITING EQUALS INTERPRETING VISUALS CREATING OR PRODUCING VISUALS
  6. 6. WHO IS DOING IT? We are surrounded by visual information every day.  5,000 visual messages per day  News media, blogs, youtube  Education – video, powerpoints, streaming video 
  7. 7. HOW DOES IT WORK Visuals have the power to capture and hold audience attention  Significantly increase the percent of recall particularly over audio 
  8. 8. WHY IS IT SIGNIFICANT  Vision is our dominant sense
  9. 9. SIGNIFICANCE  It is a powerful communication tool
  10. 10. SIGNIFICANCE  Humans are hard wired to respond to visual stimuli
  11. 11. DOWNSIDE For instructors – time needed to incorporate visual information  Where to find relevant images  Skills needed to create your images  Is this helping to create short attention spans of viewers. 
  12. 12. THE FUTURE Visual Will continue to grow.  Digital natives will use it through elementary, high school and college.  Students will expect instructors to use visuals in their teaching. 
  13. 13. WHAT DOES IN MEAN FOR TEACHING Increases absorption of visual images  Remember 10% of auditory after 3 days.  Add images and retention is 65%.  Schools have equipped classrooms with basic technology to support projection of visual and textual information.  Teachers are being trained to use technology. 
  14. 14. RESOURCES Ohio State University https://ocio.osu.edu/elearning/toolbox/brief/visual-information/7things-you-should-know-about-visual-information/
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