Search Engine Optimization: July 2013

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We focus mainly on Google SEO curation. Curating an insightful, helpful resource for the web goes a long way towards placement.

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Search Engine Optimization: July 2013

  1. 1. Follow @360camps on Twitter for seminar updates.
  2. 2. Search Engine Optimization By Brandon White
  3. 3. Search Engine Optimization SEO – The process of improving a website’s visibility in search engine results pages.
  4. 4. We’ll focus on Google 85% of the search market
  5. 5. Why it matters •It matters to users • 89% of consumers user search to plan purchases • 77% of users always or frequently use an organic results •It’s “free” exposure on Google •It’s part of building an online reputation Chitika – 2013, fleishmanhillard.com – 2012, compete.com 2012
  6. 6. How it works When a user searches - •Google rates your site on hundreds of factors • Each factor has a different amount of importance • Google also considers the user, their device and location Check this out: http://www.google.com/intl/en/insidesearch/howsearchworks/thestory
  7. 7. The Factors • Technical • Site content and structure • Domain name and url structure • Page speed • Trust and authority of host • Popularity • Social signals • Incoming links • Quality of associations • Click-through-rates
  8. 8. The Factors •Content • Relevance to the user’s search • Keyword usage on page and site • Freshness of content • Volume of content (and media) related to the topic • Originality • Spelling and Grammar
  9. 9. What you can do Page Titles URLs • Concisely state what the page is about • Have unique titles for each page • Be descriptive, but not deceptive • Should be simple and logical • Should relate to the page content • Never have the same content on more than one URL
  10. 10. What you can do Meta Descriptions Headlines • An enticing snippet of the page’s content • Unique for each page • Google will change if unuseful • Give pages a single headline (H1) • Make sure it’s readable text • Relate to page content • Be concise
  11. 11. What you can do Avoid text in images, pdfs and documents • Search engines (and people) prefer easy to read text • Avoid documents • Think mobile friendly
  12. 12. What you can do •Get links from other sites • Higher quality and relevant links are better • Links from low quality sites are bad •Build a following in social media •Generate content that visitors will share
  13. 13. Don’t Cheat Google’s Penguin and Panda updates designed to hurt cheaters and low quality sites •Give value to your visitors •Don’t use tricks to get people to your site •Don’t do anything in excess
  14. 14. If you only do one thing… Make your site as useful as you can to your audience.
  15. 15. Reputation • Technically sound • Mobile friendly • Good content • Fresh content • Good associations • Reviews • News recognition • Social popularity Competing in SEO requires a good site foundation and persistence that is equal to or great than your competition. There is huge value in winning.
  16. 16. Thanks Brandon White @bmatthewwhite

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