What's Next 2011

WHAT’S NEXT 2011 Presented by

#1 ONLINE MEETS OFFLINE Mobile will bridge the gap between online and offline experiences, challenging marketers to connect the dots through creative solutions that match their consumers’ mobile consumption habits. 2

A new approach to brand strategy is emerging that embraces digital at its core, inspiring ideas that center on connecting brand attributes to naturally social and sharable things that exist outside of the product experience.#2 DIGITAL ATTHE NUCLEUS OFBRAND STRATEGY 3

#3 BRANDSBEHAVINGLIKE PEOPLEAs brands increasingly enteronline spaces to engage withconsumers, consumers willmore than ever assess brandsas they would people. 4

Consumers will expect shoppingexperiences to align with a newparadigm of constant connectivity,demanding more immediacy andintimacy from retailers.#4 RISE OFSOCIAL SHOPPING& E-COMMERCE 5

#5 MOBILE HANDSET ASA LIFE CONTROLLERMobile devices will garner evengreater functionality, emergingas the control center forconsumers’ daily activities andcreating opportunities forbrands to provide value andincrease retention. 6

#6 DIGITAL ASTHE SAVIOR OF TRADITIONAL MEDIA Digital platforms and behaviors are amplifying and reinventing traditional media, breathing new life into old publishers and allowing brands to emerge as co-founders of a new media space. 7

Media attribution will continue tomature, as advanced technologiesprove the achievability andaccuracy of new cross-channelmeasurement strategies.#7 CROSS-CHANNELGROWS UP 8

#8 INTERNET OFTHINGS Wi-Fi technologies are enabling nearly any device to connect to the internet, providing new opportunities for brands when it comes to out-of-home and in- store promotions. 9

#9 INNOVATION OF ONLINE AD UNITS Banner ads will head in new directions, thanks to developers increasingly turning to non-Flash formats like HTML5 and marketers integrating the Facebook Like button into online ad creative. 10

Developments in 2010 have laid the groundwork for an exciting year in the natural search space, with the engines vying for unprecedented integration with searchers’ social graphs.#10 SEARCH & SOCIALCOLLIDE 11

Read the full report at: http://bit.ly/whatsnext2011 Blog.360i.comAll images via Flickr

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What's Next 2011

by 360i on Jan 12, 2011

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What’s Next 2011 — Presentation Transcript