Back to School shopping discussions surge in August BUZZ VOLUME FOR BACK TO SCHOOL SHOPPING (JUNE 2008 – SEPTEMBER 2009) Source: 360i Analysis of the social media landscape, September 2009

Clothing is top of mind for back to school shoppers ONLINE CONVERSATION VOLUME FOR BACK TO SCHOOL SHOPPING BY # OF POSTS (AUGUST 2009 – SEPTEMBER 2009) Source: 360i Analysis of the social media landscape, September 2009 N= 16,612 blog posts, board posts, micro-blogs

Clothing| Back to school shoppers are discussing jeans, dresses and shirts ONLINE CONVERSATION VOLUME FOR BACK TO SCHOOL CLOTHING BY # OF POSTS (AUGUST 2009 – SEPTEMBER 2009) Source: 360i Analysis of the social media landscape, September 2009 N= 16,612 blog posts, board posts, micro-blogs Top Clothing:

Shoes| Consumers are trading summer sandals for warm boots ONLINE CONVERSATION VOLUME FOR BACK TO SCHOOL SHOES BY # OF POSTS (AUGUST 2009 – SEPTEMBER 2009) Source: 360i Analysis of the social media landscape, September 2009 N= 16,612 blog posts, board posts, micro-blogs Top Shoes:

Bags| Tote bags are the top choice for back to school bag shopping ONLINE CONVERSATION VOLUME FOR BACK TO SCHOOL BAGS BY # OF POSTS (AUGUST 2009 – SEPTEMBER 2009) Source: 360i Analysis of the social media landscape, September 2009 N= 16,612 blog posts, board posts, micro-blogs Top Bags:

Accessories| Hats and jewelry are top accessories for fall ONLINE CONVERSATION VOLUME FOR BACK TO SCHOOL ACCESSORIES BY # OF POSTS (AUGUST 2009 – SEPTEMBER 2009) Source: 360i Analysis of the social media landscape, September 2009 N= 16,612 blog posts, board posts, micro-blogs Top Accessories: