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CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
CES 2013: The Year of the Connected Brand
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CES 2013: The Year of the Connected Brand

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David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing …

David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/

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  • Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&iid=0506bbb9-4ed6-430f-9c5c-87d760418013&nid=12+45+20130107
  • Techcrunch - http://techcrunch.com/2013/01/03/ces-2013-this-will-be-the-year-of-the-gadget-startup/
  • TechCrunch - http://techcrunch.com/2013/01/11/why-ces-matters-for-now/
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
  • Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here's what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple's playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn't be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We'll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We'll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  • FastCompany -http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013 Smart: Samsung - http://www.amazon.com/Samsung-UN50ES6100-50-Inch-120Hz-Black/dp/B007BG4U70 Wearable: Vuzix - www.vuzix.com/consumer/products_m100.html Thin: LG - http://www.lgnewsroom.com/newsroom/contents/62819 Invisible: Tobii - http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ Invisible:
  • http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1
  • http://www.businessinsider.com/sayonara-netbooks-asus-and-the-rest-wont-make-any-more-in-2013-2013-1 Photo: Berky - http://www.flickr.com/photos/davidberkowitz/5765150901/
  • - http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs
  • Marketing cloud – Salesforce - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
  • Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Salesforce - Marketing cloud - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  • - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  • Peek Analytics – www.peekanalytics.com
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • A back of the napkin idea – the CES Marketer Matrix
  • Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
  • Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
  • Launchfest
  • - PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
  • Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
  • Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  • - http://dufi.adventgx.com/wp-content/uploads/2012/11/kickstarter-badge-funded.png
  • Brands spoke out Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
  • - http://cinemagr.am/show/92959839
  • - http://techcrunch.com/2013/01/05/the-fifth-horsemen-of-tech-samsung/
  • Slate - http://www.slate.com/articles/technology/technology/2013/01/samsung_how_the_korean_firm_got_to_be_the_biggest_tech_company_in_the_world.html?wpisrc=newsletter_tis
  • Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
  • PSFK - http://www.psfk.com/2013/01/samsungs-transparent-screen-retail.html
  • http://cinemagr.am/show/96387672
  • Theme: partnerships forming
  • http://cinemagr.am/show/97258683
  • AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
  • Theme: partnerships forming
  • Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
  • Twine Fridge -> Washing machine -> come up with useful example (smart grill?) Show Quirky + GE
  • Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  • Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
  • - http://www.hapilabs.com/products-hapifork.asp
  • Colbert - http://techcrunch.com/2013/01/12/in-defense-of-the-hapifork/ - http://www.colbertnation.com/the-colbert-report-videos/422778/january-10-2013/tip-wag---hapifork---kevin-garnett
  • NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&emc=edit_th_20130112&_r=0
  • Rambus, NXP
  • Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
  • LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
  • Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
  • - http://www.engadget.com/2013/01/02/sticknfind-bluetooth-stickers-hands-on/
  • Android app - https://play.google.com/store/apps/details?id=com.lge.media.lgpocketphoto&hl=en http://techcrunch.com/2013/01/10/want-lgs-pocket-photo-a-tiny-nfc-friendly-photo-printer/
  • Theme: partnerships forming
  • It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
  • Weird demo from Hisense
  • Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
  • Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
  • PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
  • http://www.zdnet.com/panasonic-goes-big-with-social-tv-green-innovations-7000009546/
  • TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
  • - http://www.tvfp.tv/
  • TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
  • Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
  • LG’s booth
  • Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment.  A smartphone app listens to what you’re watching on TV, identifies it, and offers related content.  In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
  • Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage “ New powers for Dish's Hopper:  The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
  • Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
  • - http://us.telibrahma.com/point-home/pointhome-page/
  • Wearable computing
  • VentureBeat - http://venturebeat.com/2013/01/03/pebble-will-finally-unveil-its-kickstarter-darling-smartwatch-at-ces/ - Pebble Watch
  • Martian Watches – voice control- http://martianwatches.com/ Filip Basis
  • New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
  • - http://www.vuzix.com/consumer/products_m100.html
  • Styku - http://www.styku.com/business/
  • http://www.youtube.com/watch?v=7RT6O3yeF00 http://www.xsens.com/en/news/ip-licensing-news/demonstration-of-worlds-first-wearable-3d-body-motion-tracking-system-based-on-consumer-grade-mems-sensors-at-international-ces http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013
  • Redefining interactive
  • https://leapmotion.com/ http://www.theverge.com/2013/1/3/3830394/leap-motion-asus-pc-deal Gesture and voice to keep forging past typing and touch
  • - http://www.kickstarter.com/projects/1339485407/mauz-one-device-to-rule-them-all
  • Affectiva www.affectiva.com WPP portfolio: http://www.wpp.com/wpp/companies/companydetail.htm?id=630
  • - Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
  • Intel
  • Tobii Gaze - http://www.youtube.com/watch?feature=player_embedded&v=3MoGzTdQnX8 http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ http://www.tobii.com/ http://latimesblogs.latimes.com/technology/2012/01/ces-2012-tobii-lets-you-control-computers-with-your-eyes.html
  • - http://gigaom.com/2013/01/10/haier-vision-control-tv/
  • Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
  • Moonrider / Artjam www.moonrider.com
  • More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
  • image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
  • www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
  • Step up click-through rates with your consumers. The powerful Gimbal™ relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/
  • VentureBeat infographic - http://venturebeat.com/2013/01/11/a-quick-visual-look-at-the-best-of-ces-2013-infographic/
  • More in TC - http://techcrunch.com/2013/01/07/ford-launches-open-developer-program-to-let-mobile-apps-interface-with-its-cars/
  • Carvoyant (green arrow) - http://jumpstart.carvoyant.com/ http://techcrunch.com/2013/01/12/carvoyant-is-ready-to-put-your-car-in-the-cloud/ Dash https://play.google.com/store/apps/details?id=com.dashlabs.dash.android http://www.dash.by - https://www.facebook.com/photo.php?fbid=168844839926828&set=a.158994770911835.50087.121609777983668&type=1&theater Audiovox / Voxx
  • Wearable computing
  • http://www.oculusvr.com/ Video: http://vimeo.com/54429925
  • - http://shield.nvidia.com/portable-features
  • Fisher-Price by Mattel
  • Gamestick - http://www.kickstarter.com/projects/872297630/gamestick-the-most-portable-tv-games-console-ever
  • VentureBeat: http://venturebeat.com/2013/01/10/microsoft-holodeck-xbox-kinect/ YT: http://www.youtube.com/watch?feature=player_embedded&v=re1EatGRV0w#!
  • Android - https://play.google.com/store/apps/details?id=com.microsoft.smartglass&hl=en iOS - https://itunes.apple.com/us/app/xbox-smartglass/id480914036?mt=8 www.bluestacks.com https://www.facebook.com/BlueStacksInc?fref=ts
  • Black printer: Replicator 2X launched - http://store.makerbot.com/replicator2x.html Kraftwurx – like Shapeways CubeX / Cube – in VentureBeat http://venturebeat.com/2013/01/07/cube-x-3d-systems/
  • - http://cinemagr.am/show/100727537
  • http://cinemagr.am/show1/100720211 Cooper - http://pandawhale.com/post/14126/jennifer-lawrence-dancing-silver-linings-playbook Robot: Shimi by Tovbot
  • - http://www.usatoday.com/story/technologylive/2013/01/07/ces-2013-lego-mindstorms-ev3/1810489/ - http://techcrunch.com/2013/01/10/i-for-one-welcome-our-robotic-lego-mindstorm-ev3-overloads/
  • Robotex http://www.robotex.com/
  • http://venturebeat.com/2013/01/10/usps-augmented-reality-app/
  • www.cardmunch.com www.getpocket.com
  • Via http://www.marketersstudio.com/2013/01/the-best-recaps-and-coverage-of-ces.html
  • Transcript

    • 1. CES 2013:The Year of theConnected Brand David "Berky"Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL
    • 2. Covering the Coverage
    • 3. CES in <140 charactersPROPRIETARY & CONFIDENTIAL 3
    • 4. Year of the startup?PROPRIETARY & CONFIDENTIAL 4
    • 5. Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunchPROPRIETARY & CONFIDENTIAL 5
    • 6. 5 Predicted Trends in Ad AgePROPRIETARY & CONFIDENTIAL 6
    • 7. Scoring the 5 Trends in Ad Age The Prediction The ResultPROPRIETARY & CONFIDENTIAL 7
    • 8. Walt Mossberg’s 2013 Forecast Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 8
    • 9. Scoring Mossberg: What matters for marketers Hardware & softwareTablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, bettersmartphones & music players plans Higher tech for Cheaperfitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
    • 10. Fast Company’s CES FourboxPROPRIETARY & CONFIDENTIAL 10
    • 11. Oh bloody hell… Phablets?PROPRIETARY & CONFIDENTIAL 11
    • 12. Lazerow knows bestPROPRIETARY & CONFIDENTIAL 12
    • 13. The research
    • 14. Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012PROPRIETARY & CONFIDENTIAL 14
    • 15. Desktops almost as dead as netbooksPROPRIETARY & CONFIDENTIAL 15
    • 16. Salesforce monitored trends livePROPRIETARY & CONFIDENTIAL 16
    • 17. >1.2 million social conversations about CESPROPRIETARY & CONFIDENTIAL 17
    • 18. Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fastPROPRIETARY & CONFIDENTIAL 18
    • 19. People like their TVs connected, and sometimes smartPROPRIETARY & CONFIDENTIAL 19
    • 20. The West Coast loves CESPROPRIETARY & CONFIDENTIAL 20
    • 21. People chat about screens of all sizesPROPRIETARY & CONFIDENTIAL 21
    • 22. Big screens are betterPROPRIETARY & CONFIDENTIAL 22
    • 23. Bendy screens capture the buzzPROPRIETARY & CONFIDENTIAL 23
    • 24. NY, CA men are top tweetersPROPRIETARY & CONFIDENTIAL 24
    • 25. TV still the hot topic of tweetsPROPRIETARY & CONFIDENTIAL 25
    • 26. More proof: CES is raining men (Hallelujah) – older menPROPRIETARY & CONFIDENTIAL 26
    • 27. Most talked about products don’t matterPROPRIETARY & CONFIDENTIAL 27
    • 28. Samsung tops brand mentionsPROPRIETARY & CONFIDENTIAL 28
    • 29. The Marketer Matrix
    • 30. PROPRIETARY & CONFIDENTIAL 30
    • 31. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 31
    • 32. The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. AmericaPROPRIETARY & CONFIDENTIAL 32
    • 33. The CES Marketer MatrixPROPRIETARY & CONFIDENTIAL 33
    • 34. An inside look at CES
    • 35. Big TASC aheadPROPRIETARY & CONFIDENTIAL 35
    • 36. PROPRIETARY & CONFIDENTIAL 36
    • 37. Startups pitched angels at LaunchfestPROPRIETARY & CONFIDENTIAL 37
    • 38. Strangest product at CES: brainwave-controlled cat earsPROPRIETARY & CONFIDENTIAL 38
    • 39. A memorable Qualcomm keynote…PROPRIETARY & CONFIDENTIAL 39
    • 40. Celebs gone wildPROPRIETARY & CONFIDENTIAL 40
    • 41. 3 words seen often at CES 2013 not seen beforePROPRIETARY & CONFIDENTIAL 41
    • 42. “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 42
    • 43. People come from all over the worldPROPRIETARY & CONFIDENTIAL 43
    • 44. PROPRIETARY & CONFIDENTIAL 44
    • 45. Brand of the Year
    • 46. The 5th HorsemanPROPRIETARY & CONFIDENTIAL 46
    • 47. The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - SlatePROPRIETARY & CONFIDENTIAL 47
    • 48. Samsung’s ad network a work in progress but gaining reachPROPRIETARY & CONFIDENTIAL 48
    • 49. Samsung AdHub finds its cornerPROPRIETARY & CONFIDENTIAL 49
    • 50. Samsung devices connect with each otherPROPRIETARY & CONFIDENTIAL 50
    • 51. Voice activation uses NLP. Sponsored listings coming?PROPRIETARY & CONFIDENTIAL 51
    • 52. Cameras add 4G for constant connectivityPROPRIETARY & CONFIDENTIAL 52
    • 53. Cameras connect directly with social appsPROPRIETARY & CONFIDENTIAL 53
    • 54. Samsung reimagines store windowsPROPRIETARY & CONFIDENTIAL 54
    • 55. AutoShare becoming de rigeurPROPRIETARY & CONFIDENTIAL 55
    • 56. The big trends from CES 2013PROPRIETARY & CONFIDENTIAL
    • 57. Every screencan be the first screen
    • 58. Screens come in all sizesPROPRIETARY & CONFIDENTIAL 58
    • 59. What’s a tablet anyway?PROPRIETARY & CONFIDENTIAL 59
    • 60. Okay, I get it – it’s a tablet and a laptopPROPRIETARY & CONFIDENTIAL 60
    • 61. Displair makes screens appear out of thin airPROPRIETARY & CONFIDENTIAL 61
    • 62. USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.PROPRIETARY & CONFIDENTIAL 62
    • 63. The connected home
    • 64. Pre-CES 2013: “Internet of things”PROPRIETARY & CONFIDENTIAL 64
    • 65. Internet-enabled sensors: new outlet for the passive aggressivePROPRIETARY & CONFIDENTIAL 65
    • 66. Okay, these alerts can be a bit muchPROPRIETARY & CONFIDENTIAL 66
    • 67. Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising AgePROPRIETARY & CONFIDENTIAL 67
    • 68. Lowe’s Iris is a hub for connected devicesPROPRIETARY & CONFIDENTIAL 68
    • 69. Perhaps HAPIfork will help you eat betterPROPRIETARY & CONFIDENTIAL 69
    • 70. Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen ColbertPROPRIETARY & CONFIDENTIAL 70
    • 71. The new remote controlPROPRIETARY & CONFIDENTIAL 71
    • 72. Even the light bulb is reinventedPROPRIETARY & CONFIDENTIAL 72
    • 73. Samsung’s smart fridge runs EvernotePROPRIETARY & CONFIDENTIAL 73
    • 74. No more dumb appliances!PROPRIETARY & CONFIDENTIAL 74
    • 75. LG appliances upgrade hardware and softwarePROPRIETARY & CONFIDENTIAL 75
    • 76. Nest continuing to turn up the heatPROPRIETARY & CONFIDENTIAL 76
    • 77. AT&T envisions a Digital LifePROPRIETARY & CONFIDENTIAL 77
    • 78. Bluetooth stickers add sensors everywherePROPRIETARY & CONFIDENTIAL 78
    • 79. NFC devices such as LG Pocket Photo create more connectionsPROPRIETARY & CONFIDENTIAL 79
    • 80. Living room reborn
    • 81. The future of TV? MehPROPRIETARY & CONFIDENTIAL 81
    • 82. Yay, more big TV setsPROPRIETARY & CONFIDENTIAL 82
    • 83. 3D still around, but less a focusPROPRIETARY & CONFIDENTIAL 83
    • 84. And now, umm, transparent 3D?PROPRIETARY & CONFIDENTIAL 84
    • 85. TV focus shifts to software: Zeebox partners with GracenotePROPRIETARY & CONFIDENTIAL 85
    • 86. Gracenote empowers TV sets to target better adsPROPRIETARY & CONFIDENTIAL 86
    • 87. TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ◦PROPRIETARY & CONFIDENTIAL 87
    • 88. Panasonic TVs use facial recognition for personalizationPROPRIETARY & CONFIDENTIAL 88
    • 89. Time Warner Cable comes to Roku (but you still need cable)PROPRIETARY & CONFIDENTIAL 89
    • 90. TVF makes more TVs smarterPROPRIETARY & CONFIDENTIAL 90
    • 91. Dongles abound to add connectivity to TVsPROPRIETARY & CONFIDENTIAL 91
    • 92. Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into peoples lives." - David Berkowitz in Ad AgePROPRIETARY & CONFIDENTIAL 92
    • 93. What CES really looked like TV PC Smart-phonePROPRIETARY & CONFIDENTIAL 93
    • 94. Technologies connect portable screens to TV screensPROPRIETARY & CONFIDENTIAL 94
    • 95. Dish ruffles feathers with ad hopping and slingboxingPROPRIETARY & CONFIDENTIAL 95
    • 96. Gadgets connect screens with each otherPROPRIETARY & CONFIDENTIAL 96
    • 97. Telibrahma’s Point adds AR to TV screensPROPRIETARY & CONFIDENTIAL 97
    • 98. Bespoke Bytes
    • 99. Pebble shows off its $10MM crowdfunded watchPROPRIETARY & CONFIDENTIAL 99
    • 100. Lots of tech to watch with touch screens & voice controlPROPRIETARY & CONFIDENTIAL 100
    • 101. Wearable health monitors keep forging forwardPROPRIETARY & CONFIDENTIAL 101
    • 102. Vuzix seeks to one-up Google GlassPROPRIETARY & CONFIDENTIAL 102
    • 103. Trying on virtual clothing’s in voguePROPRIETARY & CONFIDENTIAL 103
    • 104. Styku uses 4 Kinects to reinvent the fitting roomPROPRIETARY & CONFIDENTIAL 104
    • 105. Xsens demos wearable 3D body motion trackingPROPRIETARY & CONFIDENTIAL 105
    • 106. New inputs
    • 107. Asus taps Leap Motion to power gesture-controlled PCsPROPRIETARY & CONFIDENTIAL 107
    • 108. Mauz adds gesture input for laptops via smartphonesPROPRIETARY & CONFIDENTIAL 108
    • 109. Facial recognition determines ad reactionsPROPRIETARY & CONFIDENTIAL 109
    • 110. Orange + Movea = Gesture controlled set top boxPROPRIETARY & CONFIDENTIAL 110
    • 111. Intel puts your body into the virtual experiencePROPRIETARY & CONFIDENTIAL 111
    • 112. Tobii Gaze: look out for PCs controlled by your eyesPROPRIETARY & CONFIDENTIAL 112
    • 113. Haier lets you control TVs with your eyesPROPRIETARY & CONFIDENTIAL 113
    • 114. Sensors scan your brainPROPRIETARY & CONFIDENTIAL 114
    • 115. Advertising needs new inputs too. Enter Moonrider’s Art JamPROPRIETARY & CONFIDENTIAL 115
    • 116. Cube26 lets you shush your TVPROPRIETARY & CONFIDENTIAL 116
    • 117. In transit
    • 118. “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynotePROPRIETARY & CONFIDENTIAL 118
    • 119. Toyota, Audi preview self- driving cars (taking on Google)PROPRIETARY & CONFIDENTIAL 119
    • 120. BMW-backed MyCityWay surfaces local recommendationsPROPRIETARY & CONFIDENTIAL 120
    • 121. Qualcomm Gimbel engine adds context to location appsPROPRIETARY & CONFIDENTIAL 121
    • 122. Fords as Glympse to share locationPROPRIETARY & CONFIDENTIAL 122
    • 123. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 123
    • 124. Ford turns cars into platformsPROPRIETARY & CONFIDENTIAL 124
    • 125. ODB enables an APIPROPRIETARY & CONFIDENTIAL 125
    • 126. Samsung also becomes modular with Evolution KitPROPRIETARY & CONFIDENTIAL 126
    • 127. Fun & Games
    • 128. Reality can still be virtual and not just augmentedPROPRIETARY & CONFIDENTIAL 128
    • 129. Nvidia’s previews new Android gaming devicePROPRIETARY & CONFIDENTIAL 129
    • 130. Fisher-Price embeds screens in toysPROPRIETARY & CONFIDENTIAL 130
    • 131. Cubelets add sensors to these robotic building blocksPROPRIETARY & CONFIDENTIAL 131
    • 132. Skylanders collectibles interact with PCs and game consolesPROPRIETARY & CONFIDENTIAL 132
    • 133. Gamestick: big screen gaming in your pocketPROPRIETARY & CONFIDENTIAL 133
    • 134. Microsoft ‘Holodeck’ tech to expand games beyond TV setPROPRIETARY & CONFIDENTIAL 134
    • 135. Smart Glass, BlueStacks signs of new era of interoperabilityPROPRIETARY & CONFIDENTIAL 135
    • 136. All hail ourrobot overlords
    • 137. 3D Printing pervasivePROPRIETARY & CONFIDENTIAL 137
    • 138. LG vacuums dance even better than Bradley CooperPROPRIETARY & CONFIDENTIAL 138
    • 139. Cooper can still outdance ShimiPROPRIETARY & CONFIDENTIAL 139
    • 140. iRobot cleans your guttersPROPRIETARY & CONFIDENTIAL 140
    • 141. Build your own robots with the next gen of LEGO MindstormsPROPRIETARY & CONFIDENTIAL 141
    • 142. Careful: you may step on robots trying to snapchat youPROPRIETARY & CONFIDENTIAL 142
    • 143. Wrapping up
    • 144. 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.comPROPRIETARY & CONFIDENTIAL 144
    • 145. Other companies of interest ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ◦ Bluestacks: Run Android apps on Windows or Mac ◦ Cube26: tech products to enable devices to better recognize and interact with users ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat ◦ ooVoo: now watch videos together with 10 people ◦ Stremor: TLDR bBrowser extension that summarizes content ◦ Trackdot: Sensors to help you track your luggage ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkoutPROPRIETARY & CONFIDENTIAL 145
    • 146. Bonus: The Best CES◦Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here◦ Ad Age: Seeing CES Through the Eyes of Group Ms Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer◦ NY Times: Smartphones Become Lifes Remote Control -◦ TechCrunch: Why CES Matters (for Now) - its about meeting the lone geniuses trying to make it big◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads◦ TechCrunch: Why Samsung is the 5th Horseman of Tech◦ The Verge: Awards for the Best of CES◦ Digiday: What Agencies Learned at CES. Im one of four execs included here. Ian Schafer and I seemed to have the same idea (its hardly the first or last time for that).◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. Ive bought a few of them already and others are on my wish list.PROPRIETARY & CONFIDENTIAL 146
    • 147. Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ◦david.berkowitz@360i.com ◦blog.360i.com / @360i ◦MarketersStudio.com / @dberkowitz ◦www.about.me/dberkowitzPROPRIETARY & CONFIDENTIAL 147

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