Measuring the success of social programs is one of the biggest challenges facing marketers today. Which metrics should brands use to measure success? And how do these metrics tie back to broader marketing objectives? At the 2009 SMX East Conference, 360i's David Berkowitz shared his insights on these issues as an expert on the Analytics for Social Media panel. David, our Senior Dir. of Emerging Media & Client Strategy, explained how marketers can use Key Conversation Indicators (KCIsSM) to meet and measure their online goals.