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A Mobile Day in the Life - 360i Digital Marketing Summit

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360i VP of Emerging Media David Berkowitz's presentation from 360i's Digital Marketing Summit

360i VP of Emerging Media David Berkowitz's presentation from 360i's Digital Marketing Summit


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  • 65 years ago… or… 24,000 days ago http://www.corp.att.com/attlabs/reputation/timeline/46mobile.html June 17, 1946 - A driver in St. Louis, Mo., pulled out a handset from under his car's dashboard, placed a phone call and made history. It was the first mobile telephone call. A team including Alton Dickieson and D. Mitchell from Bell Labs and future AT&T CEO H.I. Romnes, worked more than a decade to achieve this feat. By 1948, wireless telephone service was available in almost 100 cities and highway corridors. Customers included utilities, truck fleet operators and reporters. However, with only 5,000 customers making 30,000 weekly calls, the service was far from commonplace.
  • http://blog.big-dutch.com/images/ct1000.jpg
  • http://en.wikipedia.org/wiki/File:Phone.svg http://cache.gawkerassets.com/assets/images/4/2010/03/500x_cordless.jpg http://content.abt.com/media/images/products/BDP_Images/big_kxtg2302b_L_Angle.gif
  • http://4.bp.blogspot.com/_Z5xmBJQUMD4/TOjosatpwoI/AAAAAAAAARE/49iGsfZmr6w/s1600/nokia_3310.jpeg
  • http://www.hitechreview.com/uploads/2010/06/iphone4_hero.jpg
  • http://www.mgelectronics.com/productlisting.cfm?categoryid=10
  • http://www.mgelectronics.com/productlisting.cfm?categoryid=10
  • http://pdxrecycler.files.wordpress.com/2011/04/pill-bottle.jpg
  • It’s 4am I’m outside Bubb Day 2: 4am – out on street with: Yesterday’s paper (10am) Salume menu (12pm) Cork (7pm) Video glasses? ???? Mr. Banana
  • http://itunes.apple.com/us/app/id390088576?mt=8
  • http://wakemate.com/
  • https://www.lark.com/mylark/
  • http://www.fitfu.com/
  • Go Try It On – www.gotryiton.com
  • http://www.foursquare.com
  • http://www.neoreader.com/
  • Aurasma http://www.youtube.com/watch?v=GBKy-hSedg8 www.aurasma.com www.summify.com
  • 11am: Pinterest Pinterest – pinning www.pinterest.com
  • http://twitter.com/#!/pxlt/status/103864017847726080 12pm: 4sq-> Salume app, Dokobots on the way
  • 12pm: 4sq-> Salume app, Dokobots on the way http://dokobots.com/
  • 2pm: Rosetta Stone (or Cat Paint) http://www.rosettastone.com/
  • TaskRabbit www.taskrabbit.com
  • 1pm: G+ Meeting https://plus.google.com
  • http://tabbedout.com/
  • 6pm: (grocery store)- iFood, Checkpoints, Aisle411, GroceryIQ, SavingStar (NFC – FAIL – tap phone, to no avail) iFood GroceryIQ (coupons.com) http://www.kraftrecipes.com/media/ifood.aspx
  • http://www.checkpoints.com/
  • 7pm: (dinner prep) Snooth, Barcode Hero
  • 7pm: (dinner prep) Snooth, Barcode Hero http://barcodehero.com/
  • http://www.snooth.com/
  • 9pm: (TV) Shazam, IntoNow, Miso, SnappyTV http://www.intonow.com/ci
  • http://i1-win.softpedia-static.com/screenshots/Sticker-Book-6-Superheroes_1.png
  • 11pm - Fashism
  • Fashism
  • www.localmind.com
  • 12am: Go to Pommes Frites, redeem Google Offer https://www.google.com/offers/
  • http://www.sonar.me
  • 2am: Alfred to find a place http://www.alfredmobile.com/
  • http://bo.lt/6iz1z
  • Foodspotting 3am: (dessert) FoodSpotting, We&Co, Skweal (Mr. B terrified of banana split, wind up at BUBBY’S with sign in window that says no bananas allowed) www.foodspotting.com
  • Joey Lawrence (Blossom)
  • http://pdxrecycler.files.wordpress.com/2011/04/pill-bottle.jpg
  • Transcript

    • 1. David Berkowitz VP Emerging Media 360i @dberkowitz [email_address]
    • 2. 1946 1 st mobile phone call
    • 3. 1970s-80s car phone
    • 4. 1980-1990s cordless phone
    • 5. 1990s-2000s cellphone
    • 6. mid 2000s-today smartphone
    • 7. ?
    • 8. 2011- megaphone
    • 9. 2011- MEGAphone http://www.mgelectronics.com/productlisting.cfm?categoryid=10
    • 10. why this matters:
    • 11. 1. you’re living in the age of the mega phone
    • 12. 2. this decade, BILLIONS of consumers will have MEGA phones
    • 13. 3. MEGA phones play a role in every of our day
    • 14. 4. it’s time to a m p l i f y everything you do (starting… now)
    • 15.  
    • 16. INFO OVERLOAD AHEAD
    • 17. http:/bit.ly/berkyDMS Wash down with a pint of Guinness Do not operate heavy machinery while clicking BIT.LY LINK
    • 18. 24 hours in The Age of the MEGAphone
    • 19. 4am Day 2 4am
    • 20.  
    • 21. 4am Day 1: Sleep Science 4am
    • 22. 5am: WakeMate 5am
    • 23. 6am: Lark 6am
    • 24.  
    • 25. 7am: FitBit, FitFu 7am
    • 26. m 8am
    • 27.  
    • 28. 9am
    • 29.  
    • 30. 10am: Summify, Aurasma 10am
    • 31. 11am
    • 32. 12pm
    • 33. 1pm
    • 34. 2pm
    • 35. 3pm
    • 36.  
    • 37.  
    • 38. 4pm
    • 39. 5pm
    • 40.  
    • 41.  
    • 42. 6pm
    • 43.  
    • 44.  
    • 45. 7pm
    • 46.  
    • 47. 8pm
    • 48.  
    • 49.  
    • 50. 9pm
    • 51. *Please drink responsibly
    • 52.  
    • 53.  
    • 54. 10pm
    • 55.  
    • 56. 10pm: (figure out plans) Localmind, ChaCha – note Google Deals, ask about Pommes Frites 11pm
    • 57. 12am
    • 58.  
    • 59.  
    • 60. Sven B. 1am
    • 61. 2am
    • 62.  
    • 63. ANYTHING but the banana cream! 3am
    • 64.  
    • 65. 4am
    • 66. mmmmm… chocolate peanut butter!
    • 67. And yet he had to get the banana cream. Unfriending.
    • 68. whoa!
    • 69. the age of the MEGAphone is here
    • 70. a m p l i f y everything you do (starting… now)
    • 71. http:/bit.ly/berkyDMS Take one URL visually in the morning Do not download during an after-party on a boat
    • 72. David Berkowitz VP Emerging Media 360i @dberkowitz [email_address]