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@360i Social TV Spotlight




       8 MOVERS & SHAKERS
      FROM THE PAST 30 DAYS
1   Game of Thrones breaks GetGlue
     90K people checked‐in to the HBO series on GetGlue in the week before 
    Season 2, with 50K for the premiere, causing the site to momentarily crash.




                                                   TV analytics company Bluefin Labs 
                                                    recorded 60K+ comments across 
                                                     social networks; 50% of Twitter 
                                                    conversations involved GetGlue.
2   Psych‐ed to hit 100K
    @Psych_USA celebrated surpassing  the 100K mark on Twitter by delivering 
      video shout‐outs from the cast as a treat to followers




                              The milestone was reached just hours before 
                             the Season 6 finale. On that day, the show saw 
                                200% growth versus average show days.
3   NBC & the 1st digital Olympic Games
    NBC has announced plans to broadcast all 30+ events during London 2012 live 
      via a special YouTube‐powered video player




                                                 In addition to the live streaming of 
                                               events, social media  opportunities will 
                                                  bring Olympics fans closer to their 
                                                    favorite athletes and events –
                                                   personalizing the globally iconic 
                                                  experience for the U.S. audience.
4       Social takes center stage at BET Upfront
       Louis Carr, President of Media at BET, describes the network’s devotion to 
          providing the best digital environment possible to its viewers




    BET’s content sparks conversation and 
    puts fans front and center. Smart use of 
      on‐air hashtagging drives relevant 
       conversations and a ton of buzz.
5   Digital NewFronts step up their game 
    Online video distributors like Hulu, Yahoo! and Google are courting advertisers 
             with TV network tradition via rich digital content experiences




     Content is Content: Online and on‐air are 
    converging, adopting similar characteristics 
    and blurring lines for all stakeholders. Read 
         our complete recap on the blog.
6   MTV gamifies Election 2012
    Network empowers young voters earn points by registering to vote, watching 
         debates and drafting politicians that can earn points for integrity.




                                       There are a lot of young people who are at 
                                       the beginning of their civic careers … When 
                                       you're 18 and you're voting for the first 
                                       time, you don't necessarily know what you 
                                       deserve from a politician.

                                       ‐‐Jason Rzepka, VP of Public Affairs at MTV
7   A presidential ‘Slow Jam’ for the ages
    ‘Late Night creates’ #ObamaonFallon hashtag, affording fans at home the rare 
                      opportunity to ask the President a question

                                            Jimmy Fallon, ?uestLove and UNC students 
                                           live‐tweeted the experience, which included 
                                          a special presidential ‘Slow Jam’ of the news.
8   Bravo breaks 1MM fans on Google+
    Launched in Fall 2011, Bravo’s Google+ page shares rich visuals and platform‐
       specific content to connect with new Bravo fans.



                                                            Online to Onscreen Payoff: 
                                                             Bravo empowers fans by 
                                                              integrating the best G+ 
                                                              comments (along with 
                                                                tweets and Facebook 
                                                            comments) on‐air in special 
                                                               ‘Social Edition’ encore 
                                                                      episodes.

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360i Social TV Spotlight - April

  • 1. @360i Social TV Spotlight 8 MOVERS & SHAKERS FROM THE PAST 30 DAYS
  • 2. 1 Game of Thrones breaks GetGlue 90K people checked‐in to the HBO series on GetGlue in the week before  Season 2, with 50K for the premiere, causing the site to momentarily crash. TV analytics company Bluefin Labs  recorded 60K+ comments across  social networks; 50% of Twitter  conversations involved GetGlue.
  • 3. 2 Psych‐ed to hit 100K @Psych_USA celebrated surpassing  the 100K mark on Twitter by delivering  video shout‐outs from the cast as a treat to followers The milestone was reached just hours before  the Season 6 finale. On that day, the show saw  200% growth versus average show days.
  • 4. 3 NBC & the 1st digital Olympic Games NBC has announced plans to broadcast all 30+ events during London 2012 live  via a special YouTube‐powered video player In addition to the live streaming of  events, social media  opportunities will  bring Olympics fans closer to their  favorite athletes and events – personalizing the globally iconic  experience for the U.S. audience.
  • 5. 4 Social takes center stage at BET Upfront Louis Carr, President of Media at BET, describes the network’s devotion to  providing the best digital environment possible to its viewers BET’s content sparks conversation and  puts fans front and center. Smart use of  on‐air hashtagging drives relevant  conversations and a ton of buzz.
  • 6. 5 Digital NewFronts step up their game  Online video distributors like Hulu, Yahoo! and Google are courting advertisers  with TV network tradition via rich digital content experiences Content is Content: Online and on‐air are  converging, adopting similar characteristics  and blurring lines for all stakeholders. Read  our complete recap on the blog.
  • 7. 6 MTV gamifies Election 2012 Network empowers young voters earn points by registering to vote, watching  debates and drafting politicians that can earn points for integrity. There are a lot of young people who are at  the beginning of their civic careers … When  you're 18 and you're voting for the first  time, you don't necessarily know what you  deserve from a politician. ‐‐Jason Rzepka, VP of Public Affairs at MTV
  • 8. 7 A presidential ‘Slow Jam’ for the ages ‘Late Night creates’ #ObamaonFallon hashtag, affording fans at home the rare  opportunity to ask the President a question Jimmy Fallon, ?uestLove and UNC students  live‐tweeted the experience, which included  a special presidential ‘Slow Jam’ of the news.
  • 9. 8 Bravo breaks 1MM fans on Google+ Launched in Fall 2011, Bravo’s Google+ page shares rich visuals and platform‐ specific content to connect with new Bravo fans. Online to Onscreen Payoff:  Bravo empowers fans by  integrating the best G+  comments (along with  tweets and Facebook  comments) on‐air in special  ‘Social Edition’ encore  episodes.