360i Social TV Spotlight - April

@360i Social TV Spotlight 8 MOVERS & SHAKERS FROM THE PAST 30 DAYS

1 Game of Thrones breaks GetGlue 90K people checked‐in to the HBO series on GetGlue in the week before Season 2, with 50K for the premiere, causing the site to momentarily crash. TV analytics company Bluefin Labs recorded 60K+ comments across social networks; 50% of Twitter conversations involved GetGlue.

2 Psych‐ed to hit 100K @Psych_USA celebrated surpassing the 100K mark on Twitter by delivering video shout‐outs from the cast as a treat to followers The milestone was reached just hours before the Season 6 finale. On that day, the show saw 200% growth versus average show days.

3 NBC & the 1st digital Olympic Games NBC has announced plans to broadcast all 30+ events during London 2012 live via a special YouTube‐powered video player In addition to the live streaming of events, social media opportunities will bring Olympics fans closer to their favorite athletes and events – personalizing the globally iconic experience for the U.S. audience.

4 Social takes center stage at BET Upfront Louis Carr, President of Media at BET, describes the network’s devotion to providing the best digital environment possible to its viewers BET’s content sparks conversation and puts fans front and center. Smart use of on‐air hashtagging drives relevant conversations and a ton of buzz.

5 Digital NewFronts step up their game Online video distributors like Hulu, Yahoo! and Google are courting advertisers with TV network tradition via rich digital content experiences Content is Content: Online and on‐air are converging, adopting similar characteristics and blurring lines for all stakeholders. Read our complete recap on the blog.

6 MTV gamifies Election 2012 Network empowers young voters earn points by registering to vote, watching debates and drafting politicians that can earn points for integrity. There are a lot of young people who are at the beginning of their civic careers … When youre 18 and youre voting for the first time, you dont necessarily know what you deserve from a politician. ‐‐Jason Rzepka, VP of Public Affairs at MTV

7 A presidential ‘Slow Jam’ for the ages ‘Late Night creates’ #ObamaonFallon hashtag, affording fans at home the rare opportunity to ask the President a question Jimmy Fallon, ?uestLove and UNC students live‐tweeted the experience, which included a special presidential ‘Slow Jam’ of the news.

8 Bravo breaks 1MM fans on Google+ Launched in Fall 2011, Bravo’s Google+ page shares rich visuals and platform‐ specific content to connect with new Bravo fans. Online to Onscreen Payoff: Bravo empowers fans by integrating the best G+ comments (along with tweets and Facebook comments) on‐air in special ‘Social Edition’ encore episodes.

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360i Social TV Spotlight - April

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