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At 360i, we’ve long been speculating on the unavoidable contribution of social relevance to search. The recent Bing announcement is confirmation that the intrinsic value of social context that Facebook holds is going to improve and expand what we view as the traditional search experience. The news also seems to place Bing and Facebook at loggerheads with Google.
The sheer velocity at which Facebook has grown begs the question of whether a turning point for search is here, and what that might mean for marketers. While Facebook is not a search engine itself, the value of data it collects within its user base makes it a potent force that will soon enrich how search is delivered.
In this POV, we explore the ramifications of the new Bing-Facebook partnership and how social in general will change the search landscape and, as a result, influence how marketers approach SEO.