What do you notice about them?- FROM ‘SMALLER TO BIGGER’- THEY LET US THINK ‘INSIDE THE BOX’- NOT ALL ONE TYPE OF FAMILY
CREATIVE BRIEF PROBLEM CURRENCY ASSIGNMENT CHECKLIST How will we create real From To What we are making What makes it great time value exchange? Who are talking to? Chameleon Gorilla What is the checklist for getting to amazing, inspiring work that will Lion create a value exchange for the What do you know about them? What is the insight? What is the value Elephant brand?Where are you now and wheredo you want to go? exchange? What does success look like? What are you asking the creative,Is there already brand work thatneeds to be considered? HOW will get them to engage? community team or anyone else to do or make to solve this problem? What will we learn and how will we reapply as the work goes on? When relevant, what is the role of Is it a: digital (or whatever we’re making) in tactic (big or small) overcoming that barrier? program (set of tactics) a campaign idea a transformative business idea? WHY will they do this? What’s in our arsenal to make this happen? Brand: Team: Approval:
THOUGHTSTARTERS Don’t be shy. Aren’t there any initial ideas or ways in that could compel amazing work? Maybe there’s one finding in the research that could be a springboard for brilliant creative? Ok, what about a big idea on the table that just needs some polishing? Fine, how about other campaigns or events we should steal from? OTHERMandatories like a client tagline or design to be incorporated?What are key dates?
What now?SEPARATE TEAMS WILL GO OFF ONTHEIR OWN IDEA SAFARIWINNING TEAM GETS €400 TAB ATTHE WORLD-FAMOUS GUTTER BAR
The Problem FROM TOTHE FIRST WORKSHOP THE MOST SHAREDON THE FIRST DAY OF ON THE FIRST DAY OFCANNES LIONS CANNES LIONS
The Currency WHO HOW FEAR OF MISSINGCANNES LIONS OUT, UTILITY,ATTENDEES AMBITION TO SELL BIG IDEAS
AssignmentHAVE A CLEAR VISIONDETERMINE WHICH ANIMAL(S) YOU NEEDCREATE YOUR OWN IDEA SAFARI
Checklist 1. TEAM AND VISION 2. NO MOCKING THE CLIENT (US) 4. DRIVE MEASURABLE TALK ONLINE (#) 5. NO LITTER OR LAWBREAKING
Mandatories 1. PROMOTE THE 2PM WORKSHOP 2. OWNABLE TO 360i & IDEA SAFARI
The last 20 minutes 1. WHAT ARE YOU GOING TO DO? 2. HOW WILL WE MEASURE SUCCESS? 3. WHY DO YOU BELIEVE IN IT? LEE.MAiCON@360i.COM This document consists of intellectual property owned by 360i that is provided to you for evaluation purposes only. Recipient agrees that issues relating to any work by 360i based on this proposal, including ownership and indemniﬁcation for patent infringement may be addressed in a Statement of Work.
You will be judged on... 1. MAKING #IDEASAFARI SPREAD 2. DEMONSTRATION OF #IDEASAFARI PRINCIPLES 3. WHATEVER ELSE ADAM & LEE DECIDE 4. MUST BE REGISTERED WITH LEE.MAICON@360i.COM This document consists of intellectual property owned by 360i that is provided to you for evaluation purposes only. Recipient agrees that issues relating to any work by 360i based on this proposal, including ownership and indemniﬁcation for patent infringement may be addressed in a Statement of Work.