there is a conversation happening online through sina twitter, blogs, website forums, and social networks. if you are not aware of what people are saying about your brand, or how your brand is displayed in the baidu and google search engines, you will not emerge as number one in the market and increase your sales and brand image.
paying attention to how your brand is displayed on the web search engines, in the mobile phones, and represented on social networks is as important as your catalog campaign and store window display - if not more important in the 360Fashion’s opinion. Are they on the forums reading what people are saying about their brand. Are you responding to the comments and the things you hear? Do they google their brand and see how it comes up in the search engines? Do they have a blog? Do they have a micro blog?
however, the iphone is not the only device, actually in china the breakdown and challenge to reach customers is greater because nokia is dominant, and android is fast becoming the number one phone, with iphone strong behind.
ebay saw a 300% increase in mobile ecommerce in Dec 2009-Jan 2010 and it makes sense because when do you have time to shop for your mother&apos;d day present if you are a business person?
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