Hilton Washington Presents Meeting & Event Planning 2.0 September 2009

What is Social Media ?

Social Media isn’t scary OK, maybe a little…

You’ve probably heard about popular social media sites like Facebook, Twitter, or YouTube – but if you have visions of teens and nerds, think again…

We’re shifting from an information paradigm to a participation paradigm. Leverage the shift to ensure the success of your next conference or event.

3 Ways Social Media Provides Value for Meeting Planners

Promoting Events, Meetings and Conferences ATTRACTS ATTENDEES: Use Social Media to create excitement and buzz about your conference.

ATTRACTS ATTENDEES: Use Social Media to create excitement and buzz about your conference.

Engage Participants ENGAGE ATTENDEES: From networking to sharing information and ideas. Participants can get the MOST out of their dollar.

ENGAGE ATTENDEES: From networking to sharing information and ideas. Participants can get the MOST out of their dollar.

Get Feedback RESPOND TO ATTENDEES: Social Media can offer real-time and post-event feedback to help you improve the conference or event.

RESPOND TO ATTENDEES: Social Media can offer real-time and post-event feedback to help you improve the conference or event.

CASE STUDY: Word of Mouth Marketing Association WOMM-U Promote Event: Preview Blog Posts Blog Talk Radio Engage Participants: Twitter Hashtag Flickr Gallery Get Feedback: Live Blogging

Promote Event:

Preview Blog Posts

Blog Talk Radio

Engage Participants:

Twitter Hashtag

Flickr Gallery

Get Feedback:

Live Blogging

CASE STUDIES: CDC’s National Conference on Health Communication Marketing & Media Promote Event: Promoted Abstract Submissions Pre-Event Blog Posts Engage Participants: Twitter Hashtag Ning Social Network Get Feedback: Live Blogging Twitter Feed

Promote Event:

Promoted Abstract Submissions

Pre-Event Blog Posts

Engage Participants:

Twitter Hashtag

Ning Social Network

Get Feedback:

Live Blogging

Twitter Feed

10 Easy Social Media Tactics For Your Next Event

1. Know Your Audience’s Social Media Habits

2. Use Facebook or Eventbrite to Promote and Register People at Your Event

3. Communicate Your Social Media Presence Through Traditional Channels Website Program Signage Welcome Address Integrate Social Media

4. Set Up an Event-specific Social Network or a Wiki

5. Start an Event Blog with News and Updates

6. Create an “Upload” Atmosphere

7. Create a Twitter Hashtag for Your Event

8. Live Blog and Tweet from the Event

9. Interview the Speakers Using a Flip Cam

10. Create a Group on Slideshare