Marketing I Phone Apps
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Marketing I Phone Apps

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Scott Michaels - Marketing Apps. Business of iPhone app dev. 360|iDev San Jose '09

Scott Michaels - Marketing Apps. Business of iPhone app dev. 360|iDev San Jose '09

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Marketing I Phone Apps Marketing I Phone Apps Presentation Transcript

  • Marketing iPhone Apps
  • Marketing iPhone Apps Who am I? • Scott Michaels, Vice President Atimi Software 2
  • Marketing iPhone Apps About Atimi • Founded nine years ago in Vancouver BC • Named one of BC’s fastest growing tech companies 2006 and 2007 • Founder and President, Steven Gully, named one of Business in Vancouver's Top 40 Under 40 in 2007 • Operate as a service firm, we don’t produce product under our own name 3
  • Marketing iPhone Apps Orchard - The Atimi iPhone Kit Atimi created a set of features most common to iPhone applications, allowing for faster development with high quality • Server - Side component (messages, data, etc) • Queue management to take care of all the interruptions to applications (phone calls, etc) • Photo gallery with all expected bells / whistles • Integration with statistics tracking packages • Mapping • Javascript Bridge to Cocoa • Much more... 4
  • Marketing iPhone Apps Atimi iPhone Releases Access Hollywood 5
  • Marketing iPhone Apps Atimi iPhone Releases New York Times Reader 6
  • Marketing iPhone Apps Atimi iPhone Releases Etch a Sketch 7
  • Marketing iPhone Apps Atimi iPhone Releases HaHaHa 8
  • Marketing iPhone Apps Atimi iPhone Releases Sex and the City Carrie’s Closet 9
  • Marketing iPhone Apps Atimi iPhone Releases Sesame Street iRead 10
  • Marketing iPhone Apps Atimi iPhone Releases Johnson & Johnson CareConnector 11
  • Marketing iPhone Apps Atimi iPhone Releases Poop the World 12
  • Marketing iPhone Apps Atimi iPhone Releases Gin Rummy Deluxe 13
  • Marketing iPhone Apps Atimi iPhone Releases Go Fish 14
  • Marketing iPhone Apps Marketing iPhone Applications 15
  • Marketing iPhone Apps In APP Exclusivity Locking Content Rewarding On your own Cross Promotion Under Served Markets Women With your peers / frenemies Hispanic / Latino Children Price Clustering Price Traditional Media Print Sales TV Free Versions for $5 and up Advertise your App Medialets AdMob Required Minimum Web Presence Greystripe Go beyond the basics Starting up Name and Name Reserving Marketing iPhone Applications SEO Competitive Analysis Category Adwords iTunes Page Price App Review Sites Review / Blogs Marketing Text Area Any Big Players? Your Di!erentiator Well known blogs Screenshots Program Manager Apple Targeted Users Testimonials Your Weaknesses Specialist blogs Brick / Squish UI Review Word of Mouth Enhanced Guppy Page Apple Build Trade Publications 16 Enhanced Listing Supporting documents Trade Sites Make the Case for your App
  • Marketing iPhone Apps Starting Up 17
  • AdMob Marketing iPhone Apps Greystripe Starting up Name and Name Reserving Competitive Analysis Category Price Marketing Text Area Any Big Players? Your Di!erentiator Screenshots Your Weaknesses Brick / Squish Enhanced Guppy Page 18
  • Marketing iPhone Apps 19
  • Marketing iPhone Apps 20
  • Marketing iPhone Apps 21
  • Marketing iPhone Apps 22
  • Marketing iPhone Apps How do you stay on top of what is new? 23
  • Marketing iPhone Apps Apple 24
  • Marketing iPhone Apps Required Minimum Web Presence Go beyond the basics Marketing iPhone Applications SEO Adwords Program Manager Apple Targeted Users Te UI Review Wo Apple Build Tr Supporting documents Tr Make the Case for your App 25
  • Marketing iPhone Apps 26
  • Marketing iPhone Apps iTunes 27
  • Greystripe Marketing iPhone Apps Starting up Name and Name Reserving ns Competitive Analysis iTunes Page Marketing Text Area Screenshots eted Users Testimonials Brick / Squish Word of Mouth Enhanced Guppy Page Trade Publications Enhanced Listing Trade Sites 28
  • Marketing iPhone Apps 29
  • Marketing iPhone Apps 30
  • Marketing iPhone Apps 31
  • Marketing iPhone Apps 32
  • Marketing iPhone Apps 33
  • Marketing iPhone Apps 34
  • Marketing iPhone Apps Web Presence 35
  • Free Versions for $5 and up Marketing iPhone Apps Required Minimum Web Presence Go beyond the basics SEO Adwords / Blogs 36
  • Marketing iPhone Apps Blog / Review 37
  • Marketing iPhone Apps Go beyond the basics SEO Adwords App Review Sites Review / Blogs Well known blogs Program Man Specialist blogs UI Re Apple 38
  • Marketing iPhone Apps Traditional Media 39
  • Marketing iPhone Apps Hispanic / Latino Children Traditional Media Print TV Advertise your App Medialets AdMob 40
  • Marketing iPhone Apps Targeted Users 41
  • iTunes Page Marketing iPhone Apps Mark Scree Targeted Users Testimonials Brick Word of Mouth Enha Trade Publications Enha Trade Sites 42
  • Marketing iPhone Apps 43
  • Marketing iPhone Apps ADS (Outgoing) 44
  • Marketing iPhone Apps Traditional Media Print TV Advertise your App Medialets AdMob Greystripe Starting up Name and Nam Competitive A 45
  • Marketing iPhone Apps In App 46
  • Marketing iPhone Apps In APP Exclusivity Locking Content Rewarding Under Served Markets 47
  • Marketing iPhone Apps 48
  • Marketing iPhone Apps Frenemies 49
  • Marketing iPhone Apps On your own Cross Promotion With your peers / frenemies Price Clustering Price 50
  • Marketing iPhone Apps Price 51
  • Marketing iPhone Apps 52
  • Marketing iPhone Apps With your peers / frenemies Price Clustering Price Sales Free Versions for $5 and up Required Minimum Web Presence 53
  • Marketing iPhone Apps 54
  • Marketing iPhone Apps 55
  • Marketing iPhone Apps Pricing Models 56
  • Marketing iPhone Apps Subscriptions By the Year 57
  • Marketing iPhone Apps Under Served Markets 58
  • Marketing iPhone Apps Rewarding Under Served Markets Women Hispanic / Latino Children Traditional Media 59
  • Marketing iPhone Apps 60
  • Marketing iPhone Apps Contact Atimi Scott Michaels, Vice President smic@atimi.com (604) 787-1000 Address 311 Water Street, Suite 620 Vancouver, BC, Canada V6B 1B8 61