BRAND POWER                                                    The upside potential                                       ...
COURSE        CONTENTDAY1        The principles of Branding - What should be considered in setting up        a Brand. From...
Workshop Pre-Course Questionnaire Dear Participant, 360 BSI is delighted to welcome you to the Workshop: “Brand Power: The...
BRAND POWERThe upside potential                                                                                           ...
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BRAND POWER - The upside potential of Branding 05 - 06 December 2011 Kuala Lumpur Malaysia

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Brand Power: The upside potential of Branding is a specially designed 2 days workshop that will explain how Branding works. Why it is of vital importance to build your Brand in order to ensure growth.

The workshop will reveal some ways of capitalizing on untapped potential of your products and manufacturing facilities. It will enabling participants to get to the next level of marketing products and services at a premium price.

In the course of this session we will explore the possibility of adding relevant value to products and service, and how this strengthen your Brand’s position in the market place and assures continuous profit.

Workshop Benefits:
- Learn how to build a successful Brand.
- Discover how Branding can become the antidote to raising costs.
- Turn half-baked Brand ideas into fully fledged revenue contributors.
- Strengthen your Brand’s position in the market place.
- Encourage you to think differently about your business.
- Add relevant value to your products and services.
- Gain customers’ confidence in these trying times

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BRAND POWER - The upside potential of Branding 05 - 06 December 2011 Kuala Lumpur Malaysia

  1. 1. BRAND POWER The upside potential of BrandingMARKETING & 05 - 06 DECEMBER 2011 GRAND MILLENNIUMBRANDING KUALA LUMPURSERIES MALAYSIA NO SUCH THING AS: “BUSINESS AS USUAL” YOUR INTERNATIONAL You don’t have to be a global Branding expert to figure this one out: COURSE FACILITATOR - Confidence in the economy is at all times low - Customer’s confidence is down - Rising costs are a fact Alex Goslar - Prices of goods and services are up - Adding relevant value, is the sure way out Managing Director Goslar & Associates COURSE OVERVIEW Alex Goslar is an award winning creator of Brands worked in Vienna, Frankfurt, Chicago, Toronto, Kuala Lumpur, Jakarta, Addis Ababa, Lomé. Brand Power: The upside potential of Branding is a specially designed 2 days workshop that will explain how Branding works. Why it is of vital importance to To Build Brands has been Alex Goslar’s subject of interest build your Brand in order to ensure growth. for the past 30 years. Most of Alex’s Brand building activities was at Leo Burnett Advertising Co., where he was a creative director stationed in Bangkok, Chicago and The workshop will reveal some ways of capitalizing on untapped potential of Frankfurt Germany. your products and manufacturing facilities. It will enabling participants to get to the next level of marketing products and services at a premium price. Amongst his acolytes are distinctive campaigns for such global brands as: Mc Donald’s, Heinz Ketchup, Kraft Foods, In the course of this session we will explore the possibility of adding relevant Kellogg’s , Phillip Morris, P&G Cheer detergent, Vidal Sassoon, Volvo Cars, Dunlop Tires, BASF Video and Audio value to products and service, and how this strengthen your Brand’s position in tapes, Vick Pharmaceuticals, Nestle and many more. the market place and assures continuous profit. Alex’s international awards include: Golden Lions from the Cannes Film Festival, New York Ideas are like allusive gems. Cleo’s, awards from the London Advertising Festival The To find them takes alertness, diligence and luck. One show and the Los Angeles art director’s club. - Alex Goslar In 1994 Alex was the chairman of a judging panel at the South African “The Loerie ” awards. Workshop Benefits: Alex is currently managing his independent Branding Discover why it is of vital importance to build your Brand in order to Agency out of Bangkok. ensure growth. The lectures will reveal some ways of capitalizing on untapped potential of your products and manufacturing facilities. It will enabling attendees to get to the next level of marketing products and services at a premium price. A special segment in the Workshop that deals directly with your specific Branding issues. EXCLUSIVE TAKEAWAYS: Workshop Materials: Every participant receives a copy of the “Brand Power: The “It is a great idea that you thought of “Brand Recovery Program” in the upside potential of Branding” course North African states like Egypt and Tunisia. Your presentation was timely materials containing an overview of the and to the point. I am sure there are many companies trying to rebuild course plus work-sheets, templates, their brand after the recent Revolution " examples and exercises. - Seyoum Bereded-Samuel UK © 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. 1
  2. 2. COURSE CONTENTDAY1 The principles of Branding - What should be considered in setting up a Brand. From the blue print to the Brand’s proposition. Brand’s life cycle - Considering “How long does it take to build a Brand” and “for how long is the Brand going to last.” What can be expected in-between. Practical exercise: Brand DNA While Brand has its own character we have identified 6 typologies WHY THIS EVENT that indicate the peculiarities of a Brand’s DNA. Analyzed in terms of This workshop will explain how Branding works, how they would affect Branding. why some Brands are doing very well while What customers want - Understanding the symbiotic relationship others are struggling. between customers and Brands is essential in devising effective Participants will discover ways to capitalize on Brand communication. the untapped potential of Brands. You will get a better understanding of how Branding works Branding, an on-going task - What parts of the brand should not and how added value increases the currency of change and what parts need to be updated according to the the Brand. marketing situation. In addition, we will discuss participants’ specific Building on existing Marketing - How can an OEM based production issues with their Brand. At the end of the session facility start up its own Brand. Opportunities and pitfalls… attendees will get a first analysis. The combination of interactive presentations, hands-on exercises and open discussion groups along with real case studies, ensures you will obtain maximum value from attending.DAY2 Maximize PR effectiveness - Find out what kind of communication is needed. When and where should PR take place in order to maximize effectiveness. Accountability of Brands - Brand KPI, return of investment. Marketing your Brand abroad - Principles are different from culture to culture. What you need to know about Branding abroad. Brand reputation management - Causes and effects - A good reputation is the most valuable asset a Brand can have Practical Exercise: Generating Branding ideas - Ideas are an essential tool for any business. This session will explore how the mind works and how you could improve your idea generating skills. WHO SHOULD ATTEND Analysis of your Branding potential - Let’s talk about your Brand. CEOs, Company Chairman & Directors First impression, quick analysis. Follow Up Templates & Summary of VPs, GMs of Corporate Communications your Branding potential. Heads & Managers of Advertising Business Development Managers Sales & Marketing Managers Media & Public Relations Managers Government Officials “Thank you very much for your analysis and recommendation regarding Business owners our Brand. We have enjoyed a lot what you have shared with us. This Entrepreneurs will definitely contribute to our continuous success in the future. To attend your workshop was an honour.” COURSE SCHEDULE - Claudio Grinberg, Luxury Road magazine, Panama City 8.00 Registration & Coffee/Tea 8.30 Workshop commences 10.10 - 10.30 Morning coffee/tea 12.30 - 13.30 Lunch Your Brand deserves a fighting chance. 14.40 - 15.00 Afternoon coffee/tea - Alex Goslar 16.00 End of day 2
  3. 3. Workshop Pre-Course Questionnaire Dear Participant, 360 BSI is delighted to welcome you to the Workshop: “Brand Power: The upside potential of Branding” to be held on: 05 – 06 Dec 2011 in Kuala Lumpur, Malaysia The workshop material is based on actual occurrences. Each Seminar consists of lectures, examples and a Workshop. During the Workshop, participants are encouraged to debate their marketing and branding issues. In order to maximize the benefit for you, kindly fill out the pre-course questionnaire & submit together with the registration form. It will allow the trainer to be better prepared. Your Name: E-mail: Your profession/Jobtitle/Position: Company name: Brand Name: Category/Sector: Sales value in US$ (2009-2010) Name 3 of your competitors Market situation in your category/sector: In 2008 In 2010 What are your marketing objectives? (tick where appropriate) Increase long term market share Increased customer base Increased Brand awareness Incremental sales What are your branding intentions? (tick where appropriate) Introducing a new Brand Re-branding an existing Brand Expanding the Brand into new markets Your special interest (tick where appropriate) Presence in distribution networks How to develop a viable marketing strategy Coming up with new Branding ideas When and how to introduce a brand How to manage a Brand’s reputation. Others: 360 BSI (M) Sdn Bhd (Company No. 833835-X) Level 8 Pavilion KL | 168 Jalan Bukit Bintang | 55100 Kuala Lumpur | MALAYSIA +603 92057770 +603 92057788 www.360bsi.com
  4. 4. BRAND POWERThe upside potential REGISTRATION FORMof Branding Fax: +603 9205 7788 Tel: +603 9205 7778 Mobile: +6016 3326 36005 - 06 DECEMBER 2011GRAND MILLENNIUMKUALA LUMPUR Email: kris@360bsi.comMALAYSIA DELEGATES IN-HOUSE TRAINING 1 Name : 360 BSI is passionate about providing strategic technical programs and high potential training solutions across the Name on tag : region to build personal competencies and organizational Job Title : capability. You will receive practical training from a professionally Email : qualified educator with over twenty years of teaching and Mobile training experience. : Please feel free to mix-and-match topics from the areas listed 2 Name : below to get the right training content for your staff. Other topics may be available upon request. Name on tag : OTHER PUBLIC COURSES Job Title : Green Supply Chain Management Email : Finance & Budgeting for Technical Professionals Communication & Presentation Skills Mobile : Root Cause Analysis Professional Proposal & Report Writing 3 Name : Record & Document Management Name on tag : Resilience - Thriving in Challenging Times Job Title : Hotel Contact Details: Email : For Room Reservation, please contact Reservation Desk. Telephone: +60 3 2117 4899 Fax: +60 3 2142 1441 Mobile : E-mail: reservations@grandmillenniumkl.com Grand Millennium Kuala Lumpur AUTHORIZATION 160, Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia (This form is invalid without a signature) General Information: Name : 1 Closing date for registration is 28th November 2011. 2 The fees cover lunch, tea breaks, materials and certificate. Job Title : 3 Official confirmation will be sent, once registration has Email : been received. 4 Participants will need to arrange their own accommodation. 5 Attire: Smart Casual Tel : ( ) Cancellations/Substitutions Organization : Substitutions are welcome at any time. Please notify us at Address : least 2 working days prior to the event. All cancellations will carry a 10% cancellation fee, once a registration form is received. All cancellations must be in writing by fax or email at least 2 weeks before the event date. Cancellations with less than 2 weeks prior to the event date carry a 100% liability. However, course materials will still be couriered to you. Signature : Date: / / Thank you for your registration! FEES (please tick as appropriate) PAYMENT DETAILS Payment is required within 5 days upon receipt of USD 1,795 per delegate the invoice. Bank transfer: USD 1,650 - register before 01-NOV-11 360 BSI (M) Sdn Bhd USD 4,500 - Special for Group of 3 HSBC Bank Malaysia Berhad Bukit Bintang Branch, Kuala Lumpur, Malaysia Account No: 203-371059-725 The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Swift No: HBMBMYKL Compliance with the local tax laws is the responsibility of the client. * Save up to 50% for In-house Training program All payments must be received prior to the event date © 360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. www.360bsi.com 3

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